AITO has gained a foothold in the new energy SUV market.
On April 1, Wenjie announced the sales volume, and delivered 31,727 vehicles in March, ranking first in the sales of new power brands again, and winning the monthly sales champion for three consecutive months. With 24,598 deliveries, the new M7 has become the No. 1 model sold by China's new forces.
However, at the same time, as another brand of Huawei's smart car, Zhijie seems to be a little lonely.
Zhijie and Wenjie are both one of Huawei's smart car brands, and both Zhijie S7 and Wenjie M7 use hard-core black technologies such as Huawei's high-end intelligent driving, Hongmeng intelligent cockpit, Huawei Turing intelligent chassis, and Huawei Giant Whale 800V high-voltage supercharging platform. However, since its listing, the sales volume of Zhijie has been relatively bleak.
Zhijie's first model, Zhijie S7, was launched in November last year, and the data shows that the sales of this car in November 2023 and December 2023 are 115 and 784 units respectively, 604 units in January 2024, and 794 units in February 2024.
Zhijie S7 This car was actually pinned on high hopes at the beginning, and it was benchmarked against Tesla MODEL S when it was listed, and the body size of Zhijie S7 was 4971mm long, 1963mm wide, 1477mm high, and the wheelbase was 2950mm. A total of 4 models were launched, starting at 249,800 yuan, and the price of the highest version of the Max RS was 34.98 yuan. In terms of performance, Zhijie S7 achieves acceleration of 100 kilometers in 3.3 seconds, CLTC comprehensive cruising range of more than 800km, and is equipped with HarmonyOS4 HarmonyOS system and ADS2.0 high-end intelligent driving system for the first time.
At present, Huawei's smart car model has four automotive partners, namely Celis, Chery, BAIC, and JAC, and Chery is also considered to have the strongest technical strength and the highest sales volume among the four partners.
At the beginning of the listing, Zhijie S7 also showed strong competitiveness, and soon received more than 20,000 orders, however, the strange thing about this car is that in addition to the wave of popularity at the beginning of the listing, the heat was very low then, and Yu Chengdong's personal Weibo, the content about Zhijie only stayed before its listing.
Subsequently, many prospective car owners complained on social platforms that there were frequent problems in the delivery of Zhijie S7, the vehicle could not be delivered within the commitment period, and the order delivery sequence was particularly chaotic.
Later, it broke out on the Internet, Huawei and Chery were suspected of having conflicts, and even screenshots of chats suspected of Chery's internal work group were transmitted, suspected Chery insiders said that Huawei was too strong in cooperation, "They (Huawei) are reluctant to open the most basic software flashing version, which leads to the inability to use workers on the assembly line to brush software, resulting in a delay in delivery." It is worth noting that the screenshot of the chat broke the news that Han Biwen, deputy general manager of Chery Automobile and general manager of the manufacturing division, resigned because of this matter, and Han Biwen's resignation has been confirmed, but Chery denied that Han Biwen's resignation was related to Huawei's poor cooperation.
In addition, there are rumors on the Internet, because the Zhijie S7 itself is sold at a loss, for Chery, he is not only responsible for production, but also has to pay Huawei, it is better to leave the production capacity to Star Era ES and other models, so Chery's enthusiasm for cooperation is not very high, of course, these rumors are unconfirmed.
Yu Chengdong said that the Zhijie S7, which Huawei cooperated with Chery, delayed its listing and mass production due to the shortage of chips and the relocation of the factory. It is expected that a return to normal will begin in April.
Regardless of whether there is a contradiction or not, it is indeed an indisputable fact that compared with another partner, Wenjie, the channel distribution speed and delivery speed of Zhijie are slow. Since Wenjie can deliver 30,000 or 40,000 yuan a month, the production capacity and supply of chips should not be a problem.
It is reported that the car will be re-released in April, whether it can rekindle consumers' attention and trust in this car again, it is still an unknown, we believe in the empowerment ability of Huawei cars for car companies, but from the perspective of brands such as Zhijie and Wenjie, it seems that not the cooperation with every car company will work, and we will wait and see where the Zhijie brand will go.