All-media reporter Qin Xiaohui and Hao Keming
With the gold price hitting new highs, the gold consumer market has once again ushered in a wave of consumption boom. It is worth noting that the current consumer groups in the gold market are no longer limited to the older generation, and more and more young people have begun to become the main consumer force, and buying gold has become a "new trend" for young people.
Since April, the price of gold has continued to push to new highs, and the price of some gold jewelry has exceeded 700 yuan, but this has not affected the enthusiasm of young people to buy gold.
During the interview, the reporter met two young consumers who bought gold jewelry and wanted to buy necklaces and gold medals for themselves. After some selection, they finally fell in love with the style they liked.
According to salespeople, like these two consumers, more and more young people are now joining the ranks of buying gold jewelry. It's just that compared to older consumers, young people have their own preferences. In terms of jewelry, the common jewelry on the counter is ancient gold, enamel gold, as well as traditional jewelry and 3D hard gold, etc., compared to older customers prefer to choose simple traditional jewelry, young people prefer more exquisite workmanship, more fashionable design of gold jewelry. The price difference between the two is generally about forty or fifty yuan.
In addition to gold jewelry, many young people also fall in love with saving gold beans because the threshold is relatively low. At the same time, some young consumer groups who tend to invest in financial management are the main force in buying gold bars.
In the face of the consumption enthusiasm of young people, many brands pay more attention to process innovation in addition to constantly introducing new processes, so that product designs are more light and exquisite, and fit the aesthetic preferences of young people. At the same time, many leading brands have moved well-known IP images to their products to attract the attention of young people. (Edited by Li Zongwen)