What is the reputation of the 11 best-selling children's skin products on the market?
Infants and young children have immature skin, and their water content is more abundant than that of adults, while their skin is only one-third of the thickness of adults. The stratum corneum is weak, the keratinocytes are relatively small, and the hydration capacity of the skin is not fully developed...... These characteristics will make babies more susceptible to various skin problems, such as redness, eczema, itchiness and other symptoms.
The dry winter is over, but your baby's skin still needs to be cared for. There are a wide variety of children's emollient products on the market, how should parents choose the right products for children?
In February 2024, "Consumer Reports" searched for 11 best-selling body lotions in online self-operated stores and official flagship stores of well-known e-commerce companies, summarized 150,000 consumer evaluations about body lotion, and conducted a positive review rate analysis to give parents more purchase references.
The brands selected for this word-of-mouth include "cream", "milk" and "dew", and these three textures of emollient products represent different moisturization levels to some extent-
Moisturizer has the highest moisturizing degree, it contains a higher proportion of oil components, can deeply nourish the skin, the texture is heavier, can form a protective film on the surface of the skin, effectively lock in moisture, suitable for dry skin or use in autumn and winter; moisturizer is moderate, it can both hydrate and keep the skin moisturized, but will not bring a greasy feeling to the skin, so it is suitable for most skin types, especially in spring and summer or wet environment; body lotion is mostly condensate-like, containing certain oily ingredients, can lock in moisture, maintain the moistness of the skin, and at the same time the texture is relatively refreshing, easy to absorb, will not bring a heavy feeling to the skin, suitable for normal to oily skin or in spring and summer.
After consulting the customer service of each product in "Consumer Reports", it was confirmed that these products are basically suitable for spring and summer or can be used in all seasons, they are not too greasy, and all of them can be applied to the face, and most of the products are also suitable for applying to the whole body. If parents want to continue to nourish their babies in spring and summer, this word-of-mouth may be able to help.
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排名不分先后:子初、英氏、露安适(Lelch)、松达、强生(Johnson)、艾惟诺(Aveeno)、妙思乐(Mustela)、启初、施巴(Sebamed)、薇诺娜宝贝、哈罗闪(sanosan)。
Evaluation indicators
The evaluation indicators of this word-of-mouth are divided into seven categories: appearance design, smell, push away absorption, skin feeling, moisturizing effect, mildness, and consumer satisfaction.
At the same time, word-of-mouth also gives weight to these seven indicators according to the importance of emollient products according to their characteristics: design 10%, smell 15%, push absorption 15%, skin feeling 15%, moisturizing effect 20%, mildness 15%, consumer satisfaction 10%
Evaluation results
Mustela's Baby Moisturizing Cream ranked first with a CCR score of 8.5 in this word-of-mouth, with the highest score in moisturizing effect, and also good scores in smell, absorption, and skin feel.
Winona Baby Moisturizing Cream has a CCR score of 7.7 in this word-of-mouth, ranking last, with shortcomings in terms of design, smell, and mildness, while the performance of other items is more balanced.
1. Mustela Baby Moisturizing Cream ranked first
Founded in 1950, Mustela is a professional maternal and child skin care brand originating from France. The brand has been committed to the research and development of skin care products for newborns, infants and children, offering a range of products including cleansing, bathing, skin care and buttock care. With natural and gentle nature as its product tenet, Miosler uses high-quality natural botanical ingredients to meet the skin needs of infants and expectant mothers during special periods.
This Beibei moisturizing cream is one of the star products of Miaosile, with more than 200,000 after-sales reviews of a single product on JD.com alone.
This product has received rave reviews in terms of smell, absorption, and skin feel: "The texture is light and thin, and it is easy to push away" "The baby's face is a little red, and it will not be red if you wipe it, and it will not be rough" "Moisturizing and not greasy, easy to use, and the taste is faint and fragrant" "I wiped some good and applied it and absorbed it quickly" "The baby also likes this fragrance, it is not particularly irritating, it is a very mild fragrance" "The baby started to use it at 4 months, just in the summer, it is very comfortable, and the taste is also very good" "It is not greasy at all and it is very comfortable to use on the face".
In terms of moisturizing effect, this product received the highest score, representing the highest rating of praise among 11 products. Parents commented: "The first choice for dry and dehydrated skin, it moisturizes instantly when applied, and it is not greasy or too heavy", "The moisturizing effect is really good", "It is very moisturizing, but it does not feel greasy".
It is worth mentioning that for the smell of this subjective project, some consumers said that "the taste is too strong" - "the child resists very much", "the smell is too big, sure to use it for the child? the first time it was rejected", "the child does not use it at all, it smells too bad, I smell dizzy", "the smell is too heavy, I personally feel that the baby uses, you make the taste lighter, the whole is so strong, stimulate the baby's sense of smell", "the fragrance is not like that for babies".
Second, Winona Baby Moisturizing Cream ranks low
Winona Baby is Winona's professional infant skin functional care brand, with the first 0-12 years old clinical test data support in China, for the baby's skin at different stages of targeted care, through professional, safe, high-efficacy and high-quality care products, for the baby to bring the most intimate protection.
It can be seen from the review data that many parents are very satisfied with this Winona baby moisturizing cream: "not heavy, not sticky, moisturizing and moisturizing, the taste is light, it will not be very strong, the child has sensitive skin, it is very good to use", "super easy to use, don't be too tender for the baby's face after use", "a continuous repurchase, very effective for eczema", "it is very moist and not oily after applying to the small face".
In terms of function, this product adds calendula extract, which claims to soothe baby discomfort, hydrate and moisturize, and improve dryness and scaling. However, some consumers said that the product will peel and reden after use - "I didn't buy it before, but this time I bought more, but something happened, the baby who was red, swollen and allergic and painful cried until his throat was hoarse", "After using it, the baby's face was allergic", "After using allergies, the red face can't go down, and the face is still dry", "The face is dry and folded, like lack of water", "The face is dry and peeling, red and itchy", some parents also attached photos of the baby's face redness and swelling in the comment area.
The customer service responded that the product ingredients are mild, do not irritate the skin, and have been tested for sensitivity, and the allergy rate is particularly low. The customer service also said that there are many factors that cause allergies, it is recommended to stop using the product first, wait for the skin to improve, and then try it on the back of the ear or the inside of the wrist, if there is no discomfort, you can apply a smaller amount to the T-shaped part of the face, if the phenomenon is relieved, continue to use it for a few days, and then apply it comprehensively.