Jin Xin, deputy director of digital development of the asset management department of Sinobo Group, said that the Workers' Stadium Metaverse will use the latest technology and equipment to bring new services to the field of spectator consumption. This innovation is not only aimed at the business management team and global brands, but also serves the Beijing Guoan Club and its fans and consumers, demonstrating the determination and ability of Gongti to move towards digital transformation.
In the virtual reality (VR) viewing experience of Xingongti, fans can wear VR glasses and select different viewing angles and positions through the controller, so as to achieve an all-round viewing experience from the sidelines, stands or from the air. This interactive approach not only enhances the immersion of watching the game, but also provides a platform for communication and sharing between fans.
Jin Xin further introduced that based on VR technology, Gongti will realize the projection of giant player images of the same height as the stadium in the field when the players play in the future, which will make the players display their jersey numbers and positions on the field more vivid and shocking. This technology not only provides fans with an extraordinary viewing experience, but also brings sponsorship rights and co-branding opportunities for brands, creating new commercial value.
In order to further promote the VR viewing experience, Gongti is building a VR virtual space experience exhibition hall. In future events, interested visitors can come to the booth and experience the way of watching the games as if they were in the stadium. This is not only an attempt at technological innovation, but also an extension and expansion of the spectator culture. Many fans said that they are worthy of the world-class stadium and must go to the scene to experience it if they have the opportunity.
Beijing Guoan Club has high expectations for this new type of viewing experience. The application scenario of the Workers' Metaverse will cover the mixed reality experience of the Beijing Guoan event, including the comprehensive improvement of fan rights, event rights and sponsorship rights. This series of innovations and transformations not only shows the hard power of Gongti as a world-class stadium, but also reflects its soft power in pursuing innovation in the viewing experience and promoting the development of football culture. (Lao Qiu Super League Ball Review)