Enjoy spring flowers, taste spring tea, visit markets, and enjoy shopping...... During the three-day Qingming holiday this year, the ancient city of Gusu integrated and renovated diversified consumption scenes, and the market continued to heat up. The ancient gardens, trendy markets, and popular business districts in the ancient city are popular and popular everywhere!
During the Qingming holiday (as of 22:00 on April 6), the 18 enterprises monitored by the commerce department of Gusu District achieved a total retail sales of 68.3481 million yuan, of which the sales of four key catering units were 23.0427 million yuan, a year-on-year increase of 61.3% over 2023.
The popularity of flower viewing is high
New consumption scenarios, blooming everywhere
The "Prosperous Green Panmen Flower Dynasty Immersion Night Tour" has attracted a total of 15,000 visitors, and the popularity is once again "out of the circle". The sound and light mode is connected in series with Ruiguang Tower, water and land panmen, and the national style scenery such as the full moon in the middle of the lake on the water, the bright flower clusters, bamboo benches and paper umbrellas, etc., to create an immersive "prosperous map of Gusu".
"The boatman in a robe and the pipa girl sitting on the bow of the boat, this silhouette makes me feel like I have returned to the ancient Jiangnan. "The performance of the swinging oars in the Panmen to invite the moon is very popular with tourists. In recent years, "national style" and "new Chinese style" have become popular, and the ancient city takes cultural accumulation as the core, creating a strong immersive atmosphere with rich ancient building resources, forming unique cultural, commercial and tourism characteristics, and "circle fans" many young people who pay attention to experiential consumption.
In addition to seeing the beautiful style of Suzhou's classical gardens, citizens and tourists also enjoyed the full spring color of the 2024 Humble Administrator's Garden Rhododendron Festival, immersed in the beauty of Suzhou Garden, and felt the rich festival atmosphere.
In addition, the garden with the theme of "spring" and "flowers" will be dizzying. Located in the cultural area of Tang Yin's former residence, the Peach Blossom Market, orchestra performances, Chinese alcohol parties, and the national style feast are back again. The "top stream" Pingjiang Road is linked to Cang Street, and the "Flowers Pingjiang Mancang Flower Collection" creates a one-stop eating, drinking and playing that includes the national tide market, immersive interaction, and intangible cultural heritage experience. The 2024 Tiger Hill Flower Festival with the theme of "Hufu Flower Dynasty and Spring Mountain Together" will be held to see the "Flower Land", "Flower Art", and "Flower Market", and enjoy the spring feast together.
Let the profits promote "elimination" and explode the spring field
Young people come together, and the ancient city is "full of vitality"
During the Qingming holiday, characteristic shopping malls and Internet celebrity blocks with young people as the main consumer group are becoming new growth poles for the holiday economy. During the three-day holiday, the "young power" consumption carriers represented by Yanlord Cang Street, SUONE Gemdale Plaza, Shiquan Street, etc., attracted a total of more than 200,000 passengers, and the major new carriers made sufficient efforts to comply with consumption trends, innovate consumption scenarios, and enrich consumption activities.
Walking into the courtyard of LG settlement in SUONE Gemdale Plaza, the cute and loving healing pet hut, the cat grass rest place of XXXL, and the cute pet photo frame for taking photos and checking in make people unable to move. At present, under the background of the urban life mode of pets becoming a part of the family, Gemdale Plaza has launched the ONE Pet Alliance, including a series of activities such as cute pet market, pet fashion week, pet sitcom, etc. At the same time, the mall has launched pet-friendly elevators, pet stroller rentals, and pet spare parts to create a pet-friendly community preferred by young people and fill the current pet consumption scene with a certain gap. Xujiang Longhu Heavenly Street focuses on graffiti, street dance, basketball and other trendy labels, and opens activities such as free spray painting, random dance party, passerby king arena and other activities to unlock the social field of young people's interests and open a new rhythm of the old city.
It is worth mentioning that the old shopping malls and business districts in Gusu District continue to make efforts during this holiday, competing to launch spring renewal preferential activities to stimulate the release of consumption potential. Focusing on the new season of clothes, hats, shoes and clothing, seasonal beauty and skin care, gold jewelry and other major categories, People's Shopping Mall, Taihua Mall, Shilu International, First Department Store and other shopping malls have carried out "Spring Burning", "Rejuvenation" and "Fun and Wildness" promotional activities, attracting consumers to participate in shopping mall brand activities in the form of full reduction, group buying, trial, lucky draw, etc., and Guanqian Street opened the theme activity of "Seasonal Gusu, Pin Chun Jiangnan" The second spring "Suxin Consumption Season" theme activity to create a thriving spring consumer market.
The high-quality, unique, innovative and trendy consumer experience is attracting more and more young people to pour into the ancient city and unlock the next stage of vitality in the ancient city.