Reflection on Values in the Intelligent Era: Looking at the Alienation and Reshaping of Enterprise Spirit from the L6 Conference of Zhiji
[Preface]
"Corporate culture is like the soul of an enterprise, it determines how the enterprise walks, and corporate values are the lighthouse in this soul, illuminating the direction of progress. Drucker, a famous management scientist, once said: "The essence of management is neither efficiency nor profit, but to inspire people's goodwill." "However, in the torrent of intelligence and digitalization, some companies seem to have deviated from this core value and fallen into a pathological admiration for 'over-dedication'. ”
Recently, a remark at the L6 press conference of Zhiji Automobile has sparked heated public discussions, revealing the issue of corporate culture and values, which makes people ask: Is the era we live in really pushing professionalism to an almost deformed level?
At the meeting, the group's CEO made a high-profile claim that his employees had been sick four times in order to develop the L6 model, and some even missed the moment of their children's birth. Far from triggering a deep reflection on the lack of humanistic care for enterprises, this statement was regarded as a kind of capital worth showing off. In the 21st century, this is a phenomenon that is difficult to understand and should not be encouraged. After all, people-oriented is the foundation of modern enterprise management.
"The body is the capital of the revolution", this simple truth is even more precious in the fast-paced modern society. Employees are not only the producers of the enterprise, but also the main body of life, and their health and family happiness directly affect the efficiency and quality of work. If a company claims to sacrifice personal life to such an extent, then how can such a company expect employees to create products full of warmth with a heart full of love?
Although the expression "employees insist on working even after four times" highlights the tenacious fighting spirit of the team on the surface, it actually exposes the failure of enterprises to adjust their management models in a timely manner and the lack of effective humanized response mechanisms in the face of public health emergencies. Could it be that in this era of highly developed informatization, more scientific and reasonable measures such as remote work and flexible arrangements cannot be realized?
The development of an enterprise is inseparable from the contribution of every employee, but this does not mean sacrificing their due rights and lives. As Steve Jobs, the former CEO of Apple, said, "Innovation comes from saying no to a thousand things, and only then can we ensure that we don't go astray and focus on what really matters." The "really important thing" here is not endless overtime and sacrifice, but focusing on the growth of employees, safeguarding their basic rights and interests, and creating a harmonious and healthy working environment.
Such a large company actually made a mistake in the data of its friends at the press conference, and was held to apologize several times, which is really embarrassing and disgraced to grandma's house. It's really a long time to openly trample and cyberbully yourself at your own press conference to squeeze employees.
This apology reveals hypocrisy and insincerity, I didn't expect SAIC to be so unstructured, and such a big company is speechless.
The performance of Zhiji Automobile in terms of product power and cost performance is indeed worthy of attention, but at the level of value transmission, it leaves a distorted perception. An excellent enterprise should not only have the hard power to manufacture high-quality products, but also have the soft power to respect employees and care for the society.
Let employees realize their potential in a reasonable working environment, instead of falling into endless fatigue battles, this is the embodiment of the values that enterprises should have in the new era. Only in this way can enterprises create a good car that truly contains the brilliance of humanity and wins the trust of consumers.
[Written at the end]
"If you want to wear the crown, you must bear its weight", corporate social responsibility and humanistic care at the same time, in order to achieve a real industry leader. As the ancients said: "Those who love others will always love them, and those who respect others will always respect them." "In an era where more and more attention is paid to individual value, whether an enterprise can truly be people-oriented is not only related to the reputation and future of the enterprise, but also an important symbol of social progress and development.
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