In the top mansions with hundreds of square meters and hundreds of millions of dollars, the configuration of household appliances is no longer limited to the use of functions, but carries people's expectations for a better life. In other words, what kind of lifestyle do ultra-high-net-worth individuals want, what kind of home appliances they will choose.
On March 29, at the 20th Hurun Supreme Product Award Ceremony, Fisher & Paykel, a national treasure home appliance brand from New Zealand, won the "Most Favored Top Luxury Home Appliances", and Mr. Hurun personally presented the award. According to the 2024 Hurun Premium Product – Brand Tendency Report for China's High-Net-Worth Individuals, more and more Chinese ultra-high-net-worth users choose and love Fisher & Paykel. This favor is not only due to the minimalist and beautiful design, but also because the brand is able to create a natural and pure lifestyle.
The 2024 Hurun Premium Product – Brand Tendency Report for China's HNWIs has been released for the 20th consecutive year, which not only records the changes and preferences of China's HNWIs' lifestyles, consumption habits, and brand perceptions, but is also the longest-running award in China's high-end brand field, and is widely regarded as an ISO for HNWI brands.
Standard for top-of-the-line luxury homes, where style and taste are perfectly aligned
According to the 2023 Hurun Wealth Report, the number of ultra-high-net-worth families with assets of more than 10 million yuan in China has exceeded 2 million. In the choice of household appliances, they often pursue the life taste and style of the social class to which they belong. According to statistics, more than 50% of China's top 10 luxury properties have chosen Fisher & Paykel.
Why is Fisher & Paykel favored by the wealthy and become the standard for luxury homes?
Since its founding in 1934, Fisher & Paykel has become one of the symbols of high society with its low-key luxury, back-to-basics design, and is committed to creating a seamless living space for ultra-high-net-worth individuals. No matter what kind of residence, Fisher & Paykel can meet the needs of different spaces with versatile suite styles and multi-specification and size appliances, and provide "high-end services", allowing users to freely customize the appliances that best meet their own taste.
Fisher & Paykel's industry-leading 3mm embedded design and 100% turnkey design allow for seamless integration of home appliances and home design, giving it a minimalist aesthetic. Fisher & Paykel's modular design allows for the free assembly of appliances of multiple sizes, and neatly embeds kitchen appliances such as ovens, stoves, coffee machines, and steaming and baking machines in the cabinets, bringing an unusual high-end visual enjoyment.
A new experience of social kitchen, pure life is the most favored by the rich
Fisher & Paykel can become the most preferred home appliance brand among ultra-high-net-worth individuals, not only because the brand's style, taste and user needs match, but also because it can bring an unprecedented natural and pure experience to life. In the past, the kitchen was just a cooking place, but through technological innovation, Fisher & Paykel has liberated users from complex operations as much as possible, making social interaction the focus of the kitchen, allowing users to enjoy interaction with friends and family, and enjoy pure life.
At the Hurun Optics Valley Design Forum held on the same day, Xu Xingyun, General Manager of Fisher & Paykel China, Lv Nengxing, CEO of Hurun Report and Group Publisher, and other bigwigs in the home improvement industry had a discussion on the theme of "Meet a Better Life". When asked how to win the love of high-net-worth individuals and maintain a leading position in the highly competitive high-end market, Xu Xingyun replied: "Rather than maintaining a leading position in the market, we pay more attention to leading the lifestyle of ultra-high-end users." The kitchen is not only a physical space, but the most important thing is that we want to convey a different feeling to users through the social kitchen space, a feeling of naturalness, freedom and freedom."
"From 2023 onwards, Fisher & Paykel has established a strategic partnership with Andermartin, an international interior design award, and has also had a lot of exchanges and cooperation with many luxury designers. Why is design freedom called "freedom of design"? It is embodied in three levels: free matching, free choice and free creativity.
The first level of free matching refers to the invisible fully embedded design.
Our products enable the design of the home space to create a sense of integration of the whole system. Household appliances and household appliances are versatile, household appliances and different home styles are also versatile, and all products can be fully embedded into the whole house space pattern, and the overall design style seamless integration, so that each of our works can perfectly meet the user's custom preferences and needs, the whole design exudes a natural integration of high-end texture and low-key luxury taste.
The second level is the freedom of choice, that is, the multi-size size. The design of the kitchen is not affected by the size of the appliances. Fisher & Paykel has a variety of specifications and sizes of products, taking built-in refrigerators as an example, the height is 230, 220, 190, 180 various heights, the width is 45/60/76/90 and other different widths, the form is left refrigeration and right freezing, upper refrigeration and lower freezing, French folio, etc., the stove currently has 30, 45, 60, 75, 76, 90cm gas, electrical and gas and electricity integration and other combinations, can meet the needs of users of various types of houses, various living habits. Different products can be customized panels or stainless steel panels, which can match different design styles and design ideas.
The third level is free creativity. We have products that break through the category restrictions and give full play to the imagination of designers, such as drawer refrigerators. The conventional form of refrigerator is large and can be placed in the kitchen or dining room, while the drawer refrigerator is less limited and affected by the space environment and can be placed where the user needs it.
We know that many high-net-worth users have found that there is a user who puts the drawer refrigerator in the bathroom. When you are in the bath, open the drawer from the cupboard, put on a mask, take out your favorite sparkling wine and a cold glass, and enjoy the scenery outside the window while sipping the wine.
In addition to bathrooms, cloakrooms, video rooms, gymnasiums, cigar rooms, and even RVs, yachts, and private jets can all be embedded in drawer refrigerators to achieve a perfect harmony with the life scene, which is also a sense of life ritual that only Fisher & Paykel can bring to everyone. This product can help designers better exert their creativity and bring more design solutions to the needs of different users. ”
Fisher & Paykel has always adhered to the philosophy of people-oriented and designed for the ever-changing world, creating a natural, free and comfortable new life experience for users, and returning life to nature and purity, which will surely be favored by more and more ultra-high-net-worth individuals.
Source: Fisher & Paykel
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