Don't say that domestic cars are ruthless, it is really the joint venture car that can't let go of its own fuel vehicles, and when China's new energy vehicles break out, they find that they have fallen behind.
No, the sales of Japanese cars have plummeted, and it can be said that Japanese cars have collapsed.
In March, the "two fields" fell sharply again year-on-year, Honda sold 60,400 units, a year-on-year decrease of 26%, compared with the sales of the same period three years ago has been cut in half, last year's decline was still 18.8%, and it expanded by about 10% in just one year, and its speed is staggering.
However, Honda has shown a state of lying flat, and the hot-selling model 2024 Fit is on the market, not only reducing the configuration, but also increasing the price by 11,000 yuan.
And Toyota's life is not much better, GAC Toyota released the latest March data, its total sales of 55,300 units, compared with February seems to have increased by 28%, but in fact, February has the impact of the Spring Festival holiday, and compared with the same period last year, Toyota can still sell more than 80,000 units, but this year it is less than 60,000 units, sales are down 32%.
BYD, which sold 301,000 units in March, up 50% year-on-year, and sold 644,000 units in the first quarter, up 46% year-on-year, in stark contrast to Japanese cars. Toyota can still rank among the top three in the Chinese market, but if this performance continues, it is likely to be surpassed by Geely and Changan this year and fall out of the TOP5 ranks.
"Liangtian" is becoming less and less popular in the domestic market, and if some important changes are not made, their share of the Chinese market will shrink significantly.
You see the ninth-generation Camry launched by Toyota, with a starting price of 171,800 yuan, it is still a fuel version of the model, even if it is on the hybrid, it is barely reasonable, and more importantly, it is 2024, Toyota does not give the Camry a plug-in hybrid, it is really its own road is getting narrower and narrower. Lacking at least sincerity and cost performance, don't look at the Camry that sold so well before, and if you don't follow up on the new energy models in time, the brand will soon be submerged in the Chinese market.
The ninth-generation Camry has been on sale for three months, with less than 10,000 orders, you must know that this is Toyota's leading model, if the Camry can't bring sales, then Toyota will probably lose in the Chinese market.
The performance of the "two fields" is like this, not to mention other Japanese cars such as Nissan and Mazda. There have been relevant revelations that Honda will reduce production by 500,000 units and Nissan will reduce production by 20%, indicating that in the fierce market competition, Nissan and Honda have taken the lead in the disadvantage.
However, the Japanese media is still arguing, saying that this is because of the reasonable adjustment of the new energy transition, and because the consumption power has not fully recovered. But if you look at the performance of domestic cars, the efficiency has increased dramatically instead of decreasing, which is obviously not the case.
The rapid rise of Chinese auto brands, with lower prices, better performance and configuration, Japanese cars are in a wait-and-see attitude, and even the CEO of Toyota Honda has publicly bombarded new energy, which has led to Japanese cars becoming more and more popular.
And there is another important factor, the change of the consumption concept of the Chinese people, it is no longer a non-joint venture car to have face, but to drive a domestic car more face, but also reflects the self-confidence of the Chinese people, of course, this also stems from the rapid improvement of domestic cars over the years.