In every sense, Hayao Miyazaki's new work "What kind of life do you want to live" is an extremely special work.
In terms of word-of-mouth, this is a feature film with the lowest score on Miyazaki's Douban, and the score has dropped to 7.7 points after 5 days of release. In the past, the Douban score of Miyazaki's works was usually in the 8-9 range.
On the foreign rating website IMDb, "What kind of life do you want to live" also has only 7.6 points, which is lower than "Spirited Away", "Princess Mononoke", "My Neighbor Totoro" and other Miyazaki classics.
Did you know? When "What Life Do You Want to Live" debuted on the big screen around the world, I was sitting at home flipping through the takeout menu and deciding what to eat for dinner. Then, looking at the news pushed by the mobile phone, this film has swept the ocean all over the world, China has 500 million yen in 5 days, Japan has 400 million yen on the first day, and the United States is approaching 50 million US dollars - it can be called a box office monster! This makes me think, what is the magic of this Gong Dadao's new work, which can make global fans desperate to "grab tickets like food"?
First of all, I have to admit that the name Hayao Miyazaki is a big sign. When it comes to him, even if you are an old iron who doesn't watch much cartoons, you have to give a thumbs up: "Well, I've heard of it, Niuren!" Yes, from "My Neighbor Totoro" to "Spirited Away", Gong Dadao's works are like well-prepared Japanese dishes, each of which will leave you with a fragrant aftertaste. And this new film "What kind of life do you want to live" is like a new black technology dish in the store, who doesn't want to try it?
But eh, the Douban score is like a "misplaced" BGM, and the score is so low that people can't figure it out. There is a saying in our film circle that "the box office is iron, and the score is mud", but this time Gong Dadao seems to have broken this rule - the box office is hard, but the score is "soft". It seems that the influence of this thing is really not covered!
Also, let's talk about the publicity strategy of this film. Studio Ghibli can be said to have played an "anti-routine", there are no trailers and stills, and they are released directly, does this trick "see the beginning but not see the tail" make you itch in your heart? This is like when you go to a restaurant, the waiter recommends a mysterious dish to you, and there is not even a menu, do you say that you are not angry? But it is so strange and attractive, isn't it also a kind of "new marketing trick"?
Moreover, looking at Chinese mainland, those new films in the same schedule either have a plot "salted fish" or a production of "water and soil unsuitable", in comparison, this "big dish" of Gong Dadao is even more fragrant. As for North America, hey, Director Gong's name is not blown - Oscar, Venice, this is not the first time he has stepped on these big scenes, so fans will "buy it".
In short, "What kind of life do you want to live" is such an existence that people love and hate. However, in the end, Miyazaki's films are like stars in the sky, and even if there are clouds blocking them, that light cannot be hidden. So what, what are we waiting for, what we are waiting for is not the score, but the story about life that Gong Dadao told us. What kind of life do you want to live? I think everyone will give a different answer.
[With that said, I don't know if you've stood up and are ready to go to the theater to check it out?] If so, remember to buy a big bucket of popcorn, after all, Miyazaki's movies are always worth a look, whether they are good or bad.] ]
#挑战30天在头条写日记 ##春日生活打卡季#