In China, the sugar and liquor industry has always had an important position and influence. In order to promote the development of the sugar and wine industry, exchange experience and improve the level of the industry, the sugar and wine fair is held every year. In 2024, the 110th Chengdu Sugar and Wine Fair will be held in Chengdu, bringing a unique feast to industry insiders and consumers.
Sugar and wine culture is an important part of traditional Chinese culture. At this year's Sugar and Wine Fair, the organizing committee will hold a series of sugar and wine cultural activities, aiming to promote traditional culture and promote the inheritance and development of sugar and wine culture.
In order to focus on the grand occasion of the Sugar and Wine Fair brand exhibition in an all-round way and deeply explore China's good products, the "Great Domestic Products" column of the "National Brand Escort Program" carried out a special selection activity of the Sugar and Wine Fair in Chengdu, and through on-site interviews and expert review, the national style of good things was selected and ingenuity products were recommended.
This column group invited Chen Haidong, chairman of Xinjiang Wusu Micro Brewing Industry Co., Ltd., to focus on the realization of "comprehensive rural revitalization" as the theme, with the geographical advantages of "beautiful Xinjiang", combined with quality innovative products, to drive local industries, erect a "wild" banner in the field of craft beer, and strive to "be a brewer of quality life".
Founded in 2020, Xinjiang Microbrewery is located in Yiwusu, the beer capital of Xinjiang. Relying on the ecology of the wet island on the northern slope of the Tianshan Mountains in Xinjiang, the company takes the local high-quality, pollution-free Tianshan snow melt water as the core advantageous resources, cooperates with professors from Jiangnan University in product research and development, and integrates the international advanced brewing technology with the original ecological resources of Xinjiang on the basis of following the German 1516 beer brewing purity method to create
The brewing concept of "brewing Xinjiang craft brewing artwork with nature".
Since ancient times, all ethnic groups in Xinjiang have had the custom of "Shangjiu", and the wine culture of the Western Regions embodies a spirit of life, that is, the spirit of optimism, openness, broadness, inclusiveness, and promoting the vitality of personality, where a variety of wine cultures converge, integrate and innovate. The company inherits the thousand-year-old wine culture of the Western Regions and the brand of Xinjiang craft beer culture. Relying on the natural ecological advantages of Xinjiang, under the "Belt and Road" initiative, we will brew a cultural brand of Xinjiang craft beer shared by the world.
"Creativity" is the core spirit of Xinjiang micro-brewing, from the beginning of the enterprise to innovation as the core driving force of the enterprise, with the ability to independently develop craft beer and related products, has obtained 10 national craft beer brewing process patent technology, was identified as Xinjiang science and technology, innovative small and medium-sized enterprises. As a new force in China's craft beer industry, Xinjiang Micro Brewing continues to innovate and is determined to create a unique Xinjiang legend in China's craft beer industry.
In 2024, Xinjiang Micro Brewing Industry will launch two series of products, Niu Mo Wang Craft Beer and Xianye Craft Beer, among which Niu Mo Wang series will integrate Xinjiang's unique ecological and cultural elements into product positioning and packaging, creating a unique "wild style" with Xinjiang characteristics. Beef Mowang Craft Beer is divided into Yepai Craft Beer Series, Flower and Fruit Craft Beer Series, and Kvass Flavor Series, among which Yepai Craft Beer Series includes: Snow Mountain Wheat, Wet Island Wheat, Gobi IPA, Yadan Shitao, etc. After more than 25 days of slow brewing and 29 production processes, the whole process of quality control is guaranteed to ensure that the product foam is delicate and rich, and the taste is rich and fragrant. With "short-term freshness" as the core selling point, Xianye craft beer series selects malt, hops, yeast and other raw materials from the world, and fills them directly after fermentation to retain the activity of yeast, so that the product has a rich aroma of malt and hops, with a fresh taste and a light body.
"Great Domestic Products" is a special column for content e-commerce, aiming to serve domestic brands, create high-quality products of great countries, help the integration of products and sales, and promote the high-quality development of China's economy. In the context of the country's vigorous promotion of the development of the digital economy, the column group is committed to building a bridge of communication between domestic brands and consumers, through strict selection of local famous and high-quality products, special live broadcasts of national tide products, recording grass planting videos, etc., while promoting the upgrading of corporate brands, and continuing to contribute to the revitalization of local villages and the development of domestic brands.
On April 3, 2024, through the director of the column group: Huo Qiongxing, Chen Mingyong, and Yongguang are reviewing the theme of the enterprise, and unanimously believe that the enterprise has outstanding performance in rural revitalization, and the approval is shortlisted, and we will meet you on the official client of Xinhua News Agency.