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On a spring day in 2024, a business center in Beijing gathered many business elites and celebrities. In this grand business event, the high-profile protagonist is none other than the prestigious "Prince of Gymnastics" Li Ning.
At this time, Li Ning, who was over the age of six, had gray temples, but he still maintained a tall posture, and he still couldn't help but be awe-inspiring. When he slowly walked into the spotlight, he was followed by two young people with extraordinary temperaments - his son Li Xiaoning and daughter Li Xiaoyan.
22-year-old Li Xiaoning has a tall posture and a handsome and chic face, as if it was the same father Li Ning back then. His tall figure has surpassed his father's, outlining a standard "masculine beauty".
In contrast, Li Xiaoyan, who wears a playful short skirt, exudes a charming "feminine temperament". With her dark and shiny hair fluttering in the wind, and a sweet smile on her delicate cheeks, she is like a blooming rose.
The parents watched the two children quietly, only to see that their faces were full of pride and relief. Li Ning gently patted his son's shoulder, and his eyes flashed with love.
This man, who has achieved countless gymnastic miracles, has now become extraordinarily gentle and kind in front of his children.
"My children, you've all grown up. Li Ning sighed deeply, as if lamenting the passage of time, "I hope you can grow up healthy and happy and become a good child with confidence and independence."
Li Xiaoning smiled slightly, stretched out his hand to grab his sister Li Xiaoyan, and looked back at his father with smiling eyes: "Dad, we will work hard." You can rest assured. "
The siblings deeply understood their father's good intentions. They know that Li Ning and his wife Chen Yongyan, as parents, have always hoped that they can grow up healthy and happy, and be able to take charge of themselves in both study and life.
Looking at the appearance of the children in front of him, Li Ning's heart was overflowing with relief and pride. This is not only the result of their hard work, but also the best testimony to their own life path.
Time flies, and Li Ning, who was young and beautiful back then, is now close to his sixtieth birthday, but he still maintains the passion and drive of his youth. As a successful business tycoon, he hopes that his children can grow up healthy and happy and become independent adults.
This pair of hopeful young people is undoubtedly the best footnote to Li Ning's life, witnessing his legendary life from a sports star to a business elite.
Although Li Ning is now a well-known business giant, he has also experienced several difficulties and obstacles on the road to the take-off of his career.
In 2011, when the Li Ning brand was thriving, it encountered a sudden crisis. In that year, the company's strategic mistakes led to over-expansion of the market and product positioning, and as a result, it inevitably showed a loss-making situation in the financial statements.
This is undoubtedly a heavy blow to Li Ning. As the person at the helm of the company, he felt deep frustration and anxiety. He understood that if this loss situation continued, he was afraid that it would completely destroy the industrial empire he had worked so hard to build for many years.
"How did this happen? Why did we suddenly get into such a predicament?" Li Ning frowned, his expression solemn. He recalls the beautiful vision he had when he founded the brand, and now he has fallen into such a field, and his heart can't help but have mixed feelings.
At this critical moment, Li Ning's wife, Chen Yongyan, quietly walked in and gently hugged her husband's shoulder. She seemed to have insight into her husband's inner anxiety, and said gently: "Ning, I believe that you will be able to lead the company through the difficulties."
I will always be there for you and support you.
Li Ning felt his wife's love, held her hand tightly, and his eyes became a little firmer: "Yongyan, I will definitely let 'Li Ning' take off again."
Encouraged by his wife, Li Ning picked up the pen and began to conceive a new strategic plan. He knows that this life-saving straw can only be held in his hands, so he must go all out and do his best to achieve the brand's counterattack.
In the dead of night, Li Ning sat alone in the study, his fingers tapping on the tabletop, and fell into deep thought. He must identify the root causes of this crisis as soon as possible and devise an effective response.
Otherwise, the brand he is proud of will fall short.
For Li Ning, this crisis is undoubtedly a severe test of his management skills. But with years of experience and unmatched resilience, he has finally devised a strategy that works.
With the full support of his wife, Chen Yongyan, Li Ning led the team to start the road of rebranding. After a long period of unremitting efforts, Li Ning finally succeeded in turning losses into profits, rejuvenating this brand that was once on the verge of bankruptcy.
At the end of the 80s of last century, when Li Ning retired from the gymnastics arena, he had a long-lost dream in his heart that was quietly fermenting. For many years, he has been eager to create his own sports brand for his country.
Now, that opportunity has finally arrived.
Back then, when Li Ning represented the national team in competitions abroad, he always couldn't help but notice the foreign brand sportswear on his body. He couldn't help but lament that China's sporting goods are too scarce in the international arena.
This led him to a grand idea: what an exciting scene it would be if one day Chinese athletes could wear their own sportswear and show off their style at the World Championships.
So, one day after retiring, Li Ning made up his mind to turn this dream into reality. He found his old friend Li Jingwei to discuss starting a business. As the founder of Jianlibao Group, Li Jingming has always been full of trust and support for Li Ning.
This time, he did not hesitate to lend a helping hand and provided Li Ning with valuable start-up capital.
With economic security, Li Ning firmly devotes itself to the creation of its own brand. He threw himself into it, as if he had regained the unparalleled fighting spirit he had in the gymnastics arena.
However, internationally renowned giants have long occupied most of the market, and the road to brand building by Li Ning has not been smooth.
In the difficult entrepreneurial process, Li Ning experienced many setbacks. With tight funds and difficult market development, he has been making suggestions for the company's development for countless all-nighters.
Sometimes, he even wondered if he had made the right decision and whether he should give up on the dream.
But every now and then, Li Ning always remembers the pride and sense of mission he felt as an athlete. He is well aware that if the brand falls again, the dream of Chinese athletes wearing foreign brands in competitions will never come true.
For the sake of this belief, he gritted his teeth and set off again and again.
Finally, during the 1990 Asian Games, the Li Ning brand made its debut and became a sponsor of the Chinese delegation. This undoubtedly opens a whole new chapter for the brand.
Subsequently, at the 1992 Barcelona Olympic Games, Li Ning brand successfully won the exclusive sponsorship right of the "medal uniform" of the Chinese Olympic team, becoming the first local brand in history to design and produce award uniforms for the Chinese Olympic team.
These moments undoubtedly laid a solid foundation for the Li Ning brand, and also made this "Prince of Gymnastics" stand out in the business world. Since then, he has led the brand all the way to become the leading sports brand in China.
Li Ning used his perseverance and wisdom to create an impressive "Chinese miracle".
As early as the early 80s of the last century, Li Ning was already a dazzling star in the sports world. When he represented China at the Olympics for the first time in 1984, the whole country was thrilled.
It was at the 23rd Los Angeles Olympic Games, which attracted the attention of the world. At that time, the Chinese sports delegation made its debut at the Olympic Games, which attracted the attention of all parties. And in this huge delegation, the most eye-catching is undoubtedly Li Ning.
I saw this tall gymnast showing extraordinary strength and amazing skills on the field. In the men's gymnastics competition, he won three gold medals in floor exercise, rings and pommel horse.
In addition, he also won two silver medals and one bronze medal in other events, contributing fruitful results to the Chinese sports delegation.
Such an outstanding achievement made the people of the whole country cheer. At that time, Li Ning used his strength to interpret what is called "gymnastics art", which shocked countless audiences.
His standard and elegant movements, just the right amount of strength and tension, all exude a unique charm. On the field, he seems to be incarnated as an eagle with graceful wings, soaring freely in the blue sky.
The young gymnast quickly became one of China's brightest sports stars at the time. People fell in love with him and called him the "Prince of Gymnastics". His fame soon spread all over the country and he became a household name as a sports icon.
In fact, such achievements did not happen overnight. Li Ning has shown extraordinary gymnastics talent since he was a child, and has worked hard in training to achieve glory step by step.
Each of his movements is a fusion of his own unique style and style, together with a number of gymnastics movements he has created, such as "Ring Li Ning Swing", "Ring Li Ning Hanging", "Pommel Horse Li Ning Cross", "Parallel Bars Li Ning Big Loop", etc., have become milestones in the history of gymnastics.
It is with these peak moments that Li Ning has become a lingering sports hero in the hearts of the Chinese people. His deeds have undoubtedly inspired countless followers, and at the same time, it has also shown the world the vigorous development of China's sports industry.
Sadly, the "Prince of Gymnastics'" career did not last without a hitch. In 1989, due to injuries caused by long-term overtraining, Li Ning had to step down from the gymnastics arena and announced his retirement.
Although it is regrettable, his nine-year glorious career, with 14 world championships and 106 gold medals, will forever be etched in the annals of sports history.
On August 8, 2008, the eyes of the whole world were focused on the opening ceremony of the Beijing Olympic Games. When Li Ning entered the Bird's Nest Stadium with a signature "trapeze" move, holding a burning torch and slowly walking towards the cauldron, the audience was boiling.
At this moment, Li Ning once again became the focus of attention all over the world. His familiar heroic posture has made countless audiences feel like they are reunited in a different world. People can't help but feel that time flies and the years change, but Li Ning still maintains the heroic spirit of his youth.
When he raised the torch high and lit the sacred main flame, the audience burst into thunderous applause and cheers.
For the gymnastics legend, being the torchbearer of the Beijing Olympics is undoubtedly the crowning honor. As an athlete, he has won glory for his country in countless international competitions and created countless brilliant records.
Now, he can once again appear in the spotlight of this world with a new identity, which is undoubtedly the best reward for his years of dedication.
"The moment I lifted the torch in my hand and lit the main flame, I felt indescribably excited. This is not only an affirmation of me personally, but also a high recognition of China's sports industry.
Li Ning recalled the scene at that time, and his face was full of pride.
As a retired athlete, Li Ning chose to shift his focus to the business field. But no matter how his identity changes, his enthusiasm for the sports cause of his motherland has never diminished in the slightest.
To be the main torchbearer at this important moment is undoubtedly the highest tribute to all that he has done over the years.
Standing on the dazzling Olympic stage, Li Ning once again became the focus of attention. The white clouds rolled, the earth trembled, and the whole nest was filled with frenzy and passion.
At this moment, Li Ning has undoubtedly become a hero idol in the eyes of people all over the world.
Being an Olympic torchbearer is enough to enjoy the highest honor, but being the focal point of the Olympic cauldron means that he has made an outstanding contribution to the Olympic cause.
As a legend in the sports world, Li Ning, with the countless honors he has achieved in the field of gymnastics, deserves to take on this lofty mission and can be called a model.