Richer configuration, stronger power, more value-added benefits - the unruly 408 is back again, and it has advanced in appearance, space, power, handling, environmental protection, and safety, which can be called the "French hexagonal warrior".
ON MARCH 18, 2024, DONGFENG BIAO ZHIXIN 408 YUN LANG MODEL HELD THE COUNTRY'S FIRST LIVE BROADCAST CONFERENCE OF 221KM/H FULL LOAD AT ASIA'S LARGEST HIGH-RING TEST SITE. The price of the new car is 109,700 yuan ~ 125,700 yuan, and a total of three versions will be launched, namely the Romani version, the Latour version and the Lafite version.
Since the beginning of this year, the car market has become white-hot, and the controversy about the low electricity ratio and the stronger oil than electricity has been endless.
Dongfeng Biaozhi firmly believes that offense is Zui's good defense. The brand is committed to doing the right thing rather than simply seeking profit, and has implemented a full-dimensional upgrade of the value of the newly launched 408 models.
From the perspective of configuration, the new 408 model will be the fourth-generation 360THP all-aluminum twin-scroll turbocharged engine, the main driver's electric seat (eight-way adjustment), Blue-i 3.0 intelligent network system and other 60 mainstream configurations are fully filled with one click.
Dongfeng Biao's move makes the new 408 not only a new model, but also carries more and higher value:
The first is to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France, as a unique gift, it is dedicated to the vast number of bosom friends and fans;
1, still the rebellious boy
Nowadays, the wind direction of the family car market has changed.
For a long time, when consumers choose family cars, they always focus on the core of "pragmatism", focusing on hard indicators such as space, energy saving, and durability. Such a demand once gave birth to Xuan Yi, Lang Yi, Biya Di Qin, Kaluola and other family sedan stars.
However, times are changing, and the concept of consumption is also changing. Nowadays, the post-95 and post-00 "independent new talents" have gradually become the main force in car purchases, and they dare to be outstanding, let alone conformist, and look forward to their family sedan cars are no longer limited to basic practicality. For them, personalisation is just as important as exterior design – they seek the vehicle to be an extension of their innate rebelliousness and taste.
Obviously, the new 408 model meets the diversified needs of the emerging group.
This time, its powertrain has been fully upgraded, and for the first time, it is equipped with a new fourth-generation 360THP all-aluminum twin-scroll turbocharged engine, paired with an Aisin 6AT third-generation automatic manual transmission. This fourth-generation 360THP engine has been upgraded through technology, and its characteristics can be summarized as "two liters and one drop", which is more powerful and more fuel-efficient.
The so-called "two liters" refers to a significant increase in power and torque. The new engine has a maximum power of 127kW and a maximum torque of 255Nm, giving the driver a more direct and furious power experience.
The "one drop" is reflected in the reduction of fuel consumption. DESPITE THE IMPROVED POWER PERFORMANCE, THE COMBINED FUEL CONSUMPTION OF THE NEW 408 MODEL IS ONLY 6.1L/100KM IN WLTC MODE.
"The all-new fourth-generation 360THP engine is produced at the Xiangyang plant of Shenlong Automobile, which brings together the wisdom of both Shenlong Automobile and Stellantis Group's Asia-Pacific R&D Center. The relevant person in charge of Shenlong Automobile said that in production, the engine strictly follows the global unified manufacturing standards, quality standards and testing standards to ensure that it reaches the world's Yiliu level.
The person in charge said that the fourth-generation 360THP engine has withstood the rigorous 800H endurance bench test, which is equivalent to 240,000 kilometers of vehicle driving, and has also carried out a total of about 1 million kilometers of three highs and one wet, diagnosis, insect catching and other vehicle tests.
From the perspective of decomposition, the fourth-generation 360THP engine can be described as a "famous pai" - the core components are from the world's top suppliers, such as Bosch, maeller, Pierburg, NGK, Weifu, etc., to ensure the quality of the engine.
In fact, the rebelliousness in the bones of biaozhi cars has long been ingrained. Since its birth in 1810, the BIAOZHI brand has been unique in the automotive industry with its legendary color and deep champion genes. In major motor races, Biaozhi has created a series of track legends, such as winning the championship, second and third place in the 24 Hours of Le Mans, and winning the Dakar Rally seven times.
The 408 is one of the models that has been inherited from the century-old track genes of BIAO. In professional competitions, the 408 has won many awards, such as winning the compact sedan handling championship in the China Production Car Performance Competition (Karamay Devil's Circuit), and winning the first place in traction control and idle noise testing at Asia's largest comprehensive performance professional test course.
The track is a litmus test for a good car. Recently, at the Guojia Automobile Inspection and Testing Center (Xiangyang), the new 408 model bravely entered the largest high-speed ring road in Asia, and the high speed of zui soared to 220+ kilometers per hour, which can be called the ceiling of the speed of A+ fuel vehicles.
The strength is outstanding, and the appearance is not bad. The new 408 model once again adopts the aesthetic design language of the lion soul, and the overall shape is very visually impactful.
At the front, the front face of the lion's roar is equipped with a sharp shield in the center, fangs on both sides of the LED daytime running lights and lion's eye LED headlights, creating a strong recognition and enhancing the sporty attributes.
The new 408 is available in three French art exterior colors: Cézanne White, Monet Grey and Degas Black. These three colors are inspired by the classic paintings of the French Impressionists, so that every part of the body line seems to be carefully outlined, flowing with a unique artistic texture.
Not only is the appearance outstanding, in terms of space, the new 408 is also praiseworthy, with a length of 4750mm, a width of 1820mm, a height of 1488mm, a wheelbase of 2730mm, and a wide body size, providing users with a spacious and comfortable driving space.
Unruly in his bones, he leads the trend in appearance. For those users who have independent thoughts, pursue artistic aesthetics and cultural accomplishments, the new 408 is undoubtedly a surprise carefully prepared by Dongfeng Biaozhi, and it is also an affectionate call to users who love French cars.
2. There is still tenderness under the armor
If performance is the core of competitiveness, then the service and quality-price ratio are the important cornerstones of this core competitiveness.
As a "French hexagonal warrior", the new 408 is obviously well versed in it, bringing French tenderness and care to users, especially the new price strategy, rich product configuration and unique rights and interests.
The first is a more impactful selling price and equity.
Different from the past, from March 13 this year, the new 408 Lang Lu model will open pre-order and launch the "Dragon Thanksgiving Gift", order 999 yuan, grab the ranking seat to win up to 6 times the expansion gift, and the limited-time cash discount will be up to 20,000 yuan (including expansion gift). Before April 30, users can enjoy these rights and interests by placing an order in the Dongfeng Biaozhi Mini Program and completing the delivery of insurance.
"Seek truth from facts, real money. A new 408 model order user said in the circle of friends that Dongfeng biao caused this wave of operations, which is equivalent to directly sending money to users.
After the launch of the new car, in order to give back to the majority of users, the brand has specially upgraded its rights and interests, and launched six major benefits, including the establishment of diplomatic relations in Lang, the financial gift, the group ceremony, the good luck gift, the warranty gift, and the test drive ceremony.
Among them, the gift includes 3 cash discounts of up to 20,000 yuan, which can be enjoyed in cash of 13,000 yuan for a limited time, 999 yuan for the next order to win up to 6 times the expansion gold, and 2,000 yuan worth of fuel cards for delivery in March.
In terms of financial gifts, you can enjoy up to 10,000 yuan discounts, including ultra-long 60 installments of low interest and 20% down payment of 36 installments of 0 interest, and the minimum daily payment is only more than 60 yuan. In terms of group ceremony, 10-person group, 20-person group, and 40-person group all have exclusive group rewards, including luggage mats, foot mats, and a luminous lion mark worth 999 yuan.
In terms of good luck gifts, you can participate in the weekly French Wednesday big wheel lottery when you place an order, the earlier you order, the more chances you have to win the lottery, 100% winning, and the grand prize is up to 14000 yuan Huawei Mate X5.
In addition, the current purchase of the new 408 model can also enjoy a 5-year or 150,000 km vehicle warranty, invite friends to make an appointment for a test drive, you can get a lucky draw opportunity, friends can also get a store gift when they come to the store for a test drive.
For users who are interested in buying the new 408 model, now is undoubtedly a better time to buy a car, not only to enjoy the generous benefits of car purchase, but also to experience the brand's special service and quality assurance.
Fight the price, fight the value. In terms of configuration, the new 408 model is not stingy, realizing the luxury experience of "full matching at entry" - the whole system is equipped with 60 mainstream configurations as standard, from comfort to a sense of technology.
For example, 10-inch intelligent high-definition touch screen, 12-inch LCD instrument cluster, Blue-i 3.0 intelligent network system and other mainstream technology configurations are all standard.
Among them, the Blue-i 3.0 intelligent network system equipped with the new 408 model has evolved again, with a number of functions such as global voice wake-up, intelligent interaction, and intelligent ecological cockpit. Convenient services such as online navigation, online music, and online weather inquiry are readily available, and the intelligent voice recognition function quickly responds to multimedia, telephone, air conditioning and other operations.
The true French romance is not only reflected in the elegant and delicate French sense of luxury, but also deeply rooted in the commitment of "conscience car, assured car, and safe car".
As a "French hexagonal warrior", the new 408 model is also fully qualified in terms of safety and environmental protection.
It is equipped with a 360° panoramic high-definition reversing image and transparent chassis function as standard, providing the driver with an all-round view without dead angles, which greatly enhances driving safety.
Previously, Dongfeng biaozhi 408 has received a five-star safety rating in C-NCAP crash tests many times. At the 2022 China Automotive Safety Conference, the new 408 won two awards in one fell swoop for its high-quality performance in body materials, body technology, and body structure.
In the 2022 CAERI Children's Priority (Green Cockpit) Certification, the new 408 became the first 100,000-yuan family sedan to pass the "Children's Priority (Green Cockpit) Certification".
However, the brands and models that deeply touch users must not only have outstanding product performance, but also have services that closely focus on user needs and are wholeheartedly for the sake of users.
In 2020, Shenlong Auto released the "Yuan+" plan, firmly embarking on the journey of transforming to "user-centric", so that "where the user is, the service will be there".
In February 2023, the "Yuan+" plan service was upgraded, and Shenlong Automobile launched a more complete "Five Heart Guardian Action 2.0", which greatly improved the user's car purchase and use experience, and also promoted the relationship between Shenlong Automobile and users from a simple "business" to a deep "bosom friend".
At the live broadcast conference of the new 408 model launch, Li Yang, general manager of Shenlong Automobile Marketing Center and secretary of the marketing party committee, announced the launch of the "Five Hearts Guardian Experience Officer" plan.
According to the plan, every month, Shenshen Long Auto invites customers who go to the store about 6 months ago, or recruits customers who plan to enter the store in the current month on the brand APP, and serves as the "Five Hearts Guardian Experience Officer". Every month, 20 "Five Heart Guardian Experience Officers" are invited to enter 20 outlets to experience the after-sales service of dealers and promote the improvement of dealers' after-sales service satisfaction.
The market is changing, and the formation changes according to demand. In 2010, the first-generation 408 was launched in Beijing, starting its global journey, in 2014, the second-generation 408 was reborn and won market recognition, and in 2022, the first new Lion brand model 408 was launched.
Today, with 14 years of innovation and the solid trust of 580,000 Chinese users, the new 408 has absorbed the essence and advantages of previous models and transformed into a true "French hexagonal warrior".
This new car is not only a spiritual symbol of Dongfeng Biaozhi brand moving forward and having the courage to surpass itself, but also represents the life attitude of independent and cutting-edge users who pursue Chic and keep forging ahead.