Author | The clouds are flying
Edit | Little Hachi
Source | New list
There is a generation of "Animal World".
Recently, relying on the witty copywriting and full of animal explanation videos, "Vitamin C Zoo" has successfully joined the list of netizens on Douyin and Station B.
is obviously familiar with animal documentaries such as "Blue Planet" and "Frozen Planet", but words such as "leopard exploded", "cave room" and "rice has gravity" make netizens doubt the mental state of "Vitamin C Zoo". The decadent literature of "Vitamin C Zoo" even has a bit of philosophical meaning in the end:
Yesterday's tomorrow is today.
Three hundred and sixty lines, the line is dry and broken.
If justice can be late, why can't I be late for work?
It has always been successful in failure, and this is not a success.
In the popular video "Those who can't kill me, it's better to kill me directly!!", "Vitamin C Zoo" finished the "disgusted life" of African leopards in only 5 minutes:
As the only species called leopard in the world, although the leopard has been trying hard to hunt, and even tried to kill its prey by falling to death, there were bullies and hyenas to bully more and few, and then there were sixth cousins who were cunning and cunning.
Up to now, the cumulative number of videos played on station B has exceeded 6.3 million
CCTV's voice, the mouth of the sixth child. In the eyes of some netizens, the animal commentary video of "Vitamin C Zoo" is like Zhu Guangquan's cameo appearance on CCTV10, and his mental state is simply "cool". Parents watch Zhao Zhongxiang explain "Animal World", and contemporary young people watch the decadent literature of "Vitamin C Zoo".
According to the statistics of Xindou and Xinzhan under the new list, in the past 30 days, "Vitamin C Zoo" has increased by 2.44 million fans on Douyin, 610,000 fans on Station B, and a total of 3.05 million fans on the whole network. Since August 2023, "Wei C Zoo" has created a total of 59 videos in 8 months, and the video with the best data has received 5.66 million likes on Douyin, of which a 680,000 highly liked message reads:
"That's why AI can't replace humans, because people are often inexplicable. ”
In order to explore the secret behind the explosion of "Vitamin C Zoo", the editorial department of the new list recently chatted with "Vitamin C Zoo", and at the same time took stock of a number of animal commentary numbers of the same type.
"Teacher" Zhao Zhongxiang, "Vitamin C Zoo" has 3.05 million fans on the whole network in 30 days
"The original film of "Earth Pulse" is very good, and this interesting explainer video is even better. ”
In the eyes of some netizens, watching "Vitamin C Zoo" is like discovering a small number of documentaries in a large amount of nonsense literature, and his videos have a wonderful beauty of mixing and matching lying flat, crazy, secondary two, and philosophy, which is particularly in line with the mental state of contemporary young people.
In the video "Owl Zhang Bahu", the burrowing owls are described as a group of ambitious "black hungry forces", clamoring to take over the earth while robbing the nest of groundhogs. In the face of doubts from the outside world, the "Vitamin C Zoo" tried to defend this group of "owl fresh meat": "Putting aside the facts, why should you return the hole that you have grabbed with your ability."
This video also gave birth to a famous meme of "Vitamin C Zoo": "Cute to death, chicken flavor, crunchy." ”
In the video of "Vitamin C Zoo", the animals seem to be wearing death buffs, some are cute to death, some are happy to die, and some are cool, it is simply the animal world version of "Death Note".
For example, in the video "Caribbean Sea Goose", in the face of the siege and interception of the seals, the Gentoo penguins must do everything they can to escape from the seals' "love leopard", otherwise they are likely to be sent by the "Vitamin C Zoo" with a sentence of "looking good to death".
Under the explanation of the "Vitamin C Zoo", the cruelty of the laws of nature has also become philosophical. Looking at the penguins desperately fleeing, "Vitamin C Zoo" commented: "Life is like playing chess, I can't play chess, so let's run." ”
After the penguin escaped and ascended to heaven, the netizens who ignited it excitedly exclaimed: "You have to remember that today, you almost caught the great jack goose." "Vitamin C Zoo" complained ruthlessly: "Behind every penguin that successfully escapes, there is a seal that fails because of its stupid mouth." ”
In the view of "Vitamin C Zoo": "The world is like a phone call, either you hang up first or I hang up first." ”
In addition to the fucking of life and the cruelty of life, in the video of "Vitamin C Zoo", you can also see the "romance" of the animal world.
In the far Arctic, there is a group of giao snow owls, they are very dedicated and infatuated, they only fall in love once in their lives, but they have to talk about it again every year.
For this infatuation, the snowy owl's father has to go out every day to "punish rape and eliminate hunger", catch some nameless rats, and feed his baby - five or six small rice buckets. For the father of the snow owl, "Vitamin C Zoo" commented: "How can a man who raises a family not be tired, but since he has chosen you, he must love purely, stick to the end and never retreat." ”
I think the toddler baby snowy owl in the sunset is probably a bright touch of the snowy owl father's tired life.
Under the subtle, no, "nerve" explanation of "Vitamin C Zoo", the poor leopard leopard who is always hungry, the shovel-kissed lizard that scalds Gong Han, the sand cat that is not a stupid cat or a sand hat, and the Arctic glutinous rice dumpling seal that is white to black...... The animals in these documentaries are thriving again.
In this regard, the netizen of Station B possessed by the writer "Fire God God 楽O-O" left a message: "The eagle strikes the sky, the fish soars to the bottom, and all kinds of frost compete for freedom. Some netizens commented in the mouth of "Five-Star General MacArthur": "Knowledge will always enter my mind in a despicable way." ”
According to "Vitamin C Zoo", he is a graduate student, and the video editing is more in his spare time, by collecting funny literature, decadent literature and other interesting copywriting on the Internet, combined with his own original expression, and finally editing out a video.
"Most of my fans are college students, migrant workers and some middle-aged people, who are generally under a lot of pressure and more or less sad, and my video should have touched their hearts a little. According to the statistics of Xindou, a Douyin data tool under Xinbang, male fans of "Vitamin C Zoo" account for 60%, and users aged 24-40 account for 67%.
"Vitamin C Zoo" commented that the sand cat is the 57th ethnic group in the mainland - the sleeping non-ethnic group", and netizens left a message: "I am the 58th ethnic group in China - the balance is insufficient." ”
Perhaps for netizens, whether it is a groundhog fighting on the road, or lines such as "successfully survived to death" in the video, or the sudden singing "I am playing with mud in the Northeast", their already beautiful mental state has become more exciting.
If the "boy speed bump" is the "electronic sleeping pill" that male users find for themselves, then the animal commentary video of "Vitamin C Zoo" complains a little bit and expresses something in the absurd and funny, but in the end it makes people get a relaxing time.
raised an account with millions of fans, and "Animal World" was resurrected in a short video
The "infatuated" contemporary young people will never allow their "Animal World" to be only one. According to the incomplete statistics of the editorial department of the new list, on Douyin alone, there are at least 6 million-fan animal commentary accounts similar to "Vitamin C Zoo".
"Vitamin C Zoo" revealed that this style of animal commentary video, the ancestor is "knowing and depressing cute things", and on this basis, the new style is "Su Yao's Zoo", and finally, many imitators have formed the current animal interpretation genre. In the "Animal World" trend of generation after generation, we can see some new creators trying animal interpretation from time to time recently.
As the ancestor master, "Knowing and Solving Pressure Cute Things" has released a total of 116 videos, with 4.17 million fans on Station B and 800,000 fans on Douyin. Like "Vitamin C Zoo", "Knowing and Solving Cute Things" is also full of golden sentences:
For the mother, stainless steel.
Stay in the green mountains, not afraid of no baby.
The husband and wife were originally birds of the same forest, and they were bitten by dogs when disaster came.
As long as your thoughts don't slip, Yue Lao has to call you brother.
Up to now, the video "Rainforest Story, It is recommended to hold your phone tightly and eat it!" released by "Know and Relieve Pressure Cute Things" has accumulated more than 11.12 million views on Station B.
"Su Yao's Zoo" looks a bit out of place. Looking at the two polar penguins going around on a blind date, he sighed: "The person who invented love is really a genius, and it always makes people dizzy." When a monkey pooped, he pointed the high-definition lens at others, and then commented: "Xiangrui descends from the sky, and comes from the east." ”
In contrast, "Foodie Sees the World" seems to be a bit flat, scan the video title, and it is basically "He is close to success", "There is nothing difficult in the world, as long as you are willing to give up", "A day full of vitality, start from sleep", focusing on a Buddhist system.
"Dumb's Animal World" has made personal biographies of animals, such as the journey of Anna, a gnawing old man in the leopard world.
Different from the traditional animal commentary videos, the animal commentary represented by the "Vitamin C Zoo" emphasizes secondary creation, and they usually rematch the copywriting and music on the basis of animal documentaries and other materials, explaining the wonderful stories of the animal world in an anthropomorphic way, and interspersed with some popular stalks of contemporary young people.
If the animal commentary number is traced back to the source, "Animal World" hosted by Zhao Zhongxiang must be one of the content mothers.
Many netizens believe that accounts such as "Vitamin C Zoo" are actually the result of the post-00s taking over "Animal World". To a certain extent, these accounts are actually the resurrection of "Animal World" in short videos, and they are reinterpreting and popularizing the wonderful stories of nature in a way that is more suitable for contemporary young people.
At present, this kind of account has accumulated a relatively fixed audience, and at the same time has tried a variety of monetization methods such as window sales and advertising, such as "Wei C Zoo" has received advertisements from companies such as Aihuihui, Alipay, and 58.com on Douyin. "Vitamin C Zoo" revealed that if you do an account full-time, your income will exceed that of work.
However, unlike vertical accounts that are closer to business, such as beauty and automobiles, the commercial monetization of animal commentary accounts may not be ideal.
For example, "Dumb Animal World", which has 1.21 million followers, only sold 677 products despite trying the product window, and "Wonderful Planet Talk", which has 680,000 followers, only sold 155 products.
In terms of copyright, most of the animal commentary accounts use video materials from documentaries such as "Blue Planet", and it may not be a big problem to create a single second creation, and if it is commercialized, a considerable number of creators may not have the ability to obtain the relevant copyright of the video.
"Vitamin C Zoo" believes that the animal commentary account is a bit similar to the film and television editing number, but the track is smaller, and the platform has not yet helped the talent purchase the copyright in bulk.
In terms of traffic, the "Vitamin C Zoo" also has a strong sense of worry. "I'm mainly thinking about the wind direction of Douyin now, and I'm worried that it won't give me traffic when it won't give me traffic. During this time, many niche tracks on Douyin have been cut, and many bloggers have lost their jobs overnight. ”
In terms of content, "Vitamin C Zoo" believes that although there are differences between different animal interpretation numbers, the differences are very small. In addition, some netizens mentioned that some accounts have fake stories, and operations such as transferring flowers and grafting the stories of different animals. The uniqueness and authenticity of the content is a problem that Animal Interpreter needs to solve.
"Dumb's Animal World" comment area
On the whole, the traffic of the animal explanation account has been preliminarily verified, but many issues such as commerce, content and durability still need to be explored.
is based on popular variety shows, which are becoming a new traffic password
As one of the popular variety shows in the TV era, "Animal World" has long been withdrawn from the traffic center, but when animal commentary accounts such as "Vitamin C Zoo" reinvented it, it attracted a lot of young people's attention. This once again proves a content law in the new media industry: some content gameplay that has been verified on old media can also be redone on new media such as short videos and live broadcasts.
The most typical is live e-commerce. In addition to the changes in media forms and interaction methods, the prototype of live streaming sales can be found in TV shopping from the way of product introduction to the circulation path.
In 2022, divorce lawyer "Lawyer Long Fei" relied on live broadcast to answer netizens' emotional and legal questions and gained 2 million fans a month.
In 2023, the outdoor anchor "Outdoor Fa (Oriental Abao)" will rely on live broadcast to answer questions and give prizes, and will have 5.71 million fans in a month. In essence, "Outdoor Hair (Oriental Abao)" and "Millionaire" take advantage of the pursuit and curiosity of human nature.
Recently, "Kaifeng Wangpo" has gained nearly 4 million fans in 10 days by helping young people go on blind dates. Regarding her popularity, many people believe that "Kaifeng Wang Po" is "If You Are Honest, Do Not Disturb" which is more suitable for contemporary young people.
In addition, such as Hunan TV's "I Am a Great Beauty" and CCTV's "Everyday Diet", you can more or less find a little shadow of beauty bloggers and food bloggers. To a certain extent, TV variety shows, which were once popular in the past, are being resurrected in short videos and live broadcast rooms, becoming a new traffic password.
In fact, compared with old media such as TV, short videos and live broadcasts are more changes in the content medium, and the essence of content has not changed subversively, but the test is still the creator's grasp of human nature, understanding of users, and insight into business.
When the creator falls into a bottleneck, he may be able to find some inspiration for the topic by flipping through the popular variety shows in the past.