To build a modern socialist country in an all-round way, the most arduous and arduous task is still in the rural areas. As a large state-owned financial institution, Chinese Life deeply implements the decisions and deployments of the Party Central Committee, actively plans to promote the key work of comprehensive rural revitalization in 2024, formulates 19 tasks, and clarifies the corresponding responsible units and work objectives, and is committed to learning and applying the experience of the "Ten Million Project" as the guide, high-quality development of "three rural areas" financial insurance, and constantly improving the long-term working mechanism to help the comprehensive revitalization of rural areas and the modernization of agriculture and rural areas.
Thousands of articles, so that the masses benefit is the first one
Comprehensively improve the quality and efficiency of insurance services in the field of agriculture, agriculture and rural areas
As an important tool to escort the work of "agriculture, rural areas and rural areas", "insurance" has been mentioned six times in the No. 1 document of the central government in 2024 and has been entrusted with an important mission. Chinese Life gives full play to the role of insurance functions, actively builds rich product forms and service models, and strives to provide all-round, multi-level and three-dimensional risk protection for the "three rural areas" cause.
"Whether you are well-off or not, the key depends on the villagers", the needs and expectations of farmers are the key breakthroughs in rural revitalization work. In 2024, Chinese Life will focus on the immediate needs of rural residents, develop accident insurance, term life insurance and supplementary medical insurance with low insurance threshold, moderate liability, affordable price and easy-to-understand terms, and innovate and develop endowment insurance products with simple insurance, flexible payment, stable income and various forms of collection. At the same time, we will improve the quality and expand the scope of "policy insurance + commercial insurance", explore and promote the comprehensive operation of "insurance + banking", implement the preferential policies of serious illness insurance and medical assistance for people who have been lifted out of poverty, and continue to improve the quality and efficiency of services. By the end of 2023, Chinese Life Serious Illness Insurance covers 360 million urban and rural residents, with annual claims exceeding 25 billion yuan, and long-term care insurance covering more than 38 million people. In 2024, the life insurance company under Chinese Life Group will further develop more life insurance products suitable for farmers on the basis of promoting the coverage of 17 exclusive products, so as to ensure that the risk protection for rural farmers is stable at more than 30 trillion yuan.
Agricultural production is facing many risks, and with agricultural insurance, farmers will have a "peace of mind" for farming. In 2024, Chinese Life will continue to promote the upgrading of agricultural insurance standards and expand the scope of products, expand the coverage of agricultural catastrophe insurance in counties with large output, increase the coverage of full cost insurance and planting income insurance of the three major grain crops, and gradually expand the major grain-producing counties in non-major grain-producing provinces. At the same time, we will explore the development of catastrophe insurance, continue to expand the traditional policy-based agricultural insurance business, focus on local characteristic agricultural insurance, and develop innovative businesses. In 2023, the property insurance company of Chinese Life Group will provide more than 770 billion yuan of risk protection for more than 21 million rural households through more than 2,800 agricultural insurance products, playing an active role in serving and supporting the country's new round of 100 billion jin grain production capacity improvement action.
Wisdom "sinks" the countryside, science and technology to rejuvenate agriculture. In 2024, Chinese Life will further accelerate the cross-border integration of insurance, science and technology and the "three rural areas", improve the efficiency of agriculture-related insurance underwriting and claims, shorten the agricultural insurance claim settlement cycle, and support agricultural reproduction in a timely manner. At present, in the critical period of spring ploughing preparation, Chinese Life is using remote sensing technology to establish an integrated service system of "sky, air and ground" for satellite remote sensing monitoring, UAV accurate sampling and mobile phone client Guoshou i Nongbao, Guoshou i Nongfei and other household docking, realizing functions such as agricultural risk early warning, agricultural situation management, crop growth monitoring, disease and pest monitoring, helping farmers improve their ability to resist natural disasters and helping agricultural production get off to a good start.
The fastest step is to "persevere"
Divert financial water into the land to drip irrigate rural development
Finance is a pool of spring water to activate the prosperity of rural industries. Chinese Life focuses on the key areas of agricultural power, and continuously increases investment and credit support. In 2024, the Group's investment in supporting rural revitalization will be stabilized at 90 billion yuan, and the balance of agriculture-related loans of member Guangfa Bank will be stabilized at 170 billion yuan.
At present, Chinese Life is making every effort to ensure the stability and security of national grain and important agricultural products, taking multiple measures to support the construction of the rural industrial system, comprehensively promoting the construction of Hemei villages, and continuously strengthening credit support for poverty alleviation in poverty alleviation areas. In particular, focusing on promoting the integrated development of primary, secondary and tertiary industries in rural areas, we will continue to increase financial support in the fields of agricultural product processing and circulation, modern rural service industries, and advantageous and characteristic industries in poverty alleviation areas, and at the same time help attract investment and help the construction of local leading industries, intensive processing of agricultural products, cultural tourism and leisure systems and new business formats. For example, China Life Investment Company, a subsidiary of the group, will support Yunxi County, Hubei Province to hold three investment promotion activities in 2023, signing 63 projects, and landing a high-performance natural gas pipeline production project with a total investment of 620 million yuan and an automobile spring production project with a total investment of 153 million yuan. In 2024, the Chinese Life Special Fund, represented by China Life Beautiful Village (Danjiangkou) Industry Fund and China Life (Yunxi) Rural Revitalization Fund, will continue to tap its potential and continue to increase its support for rural industries.
China Guangfa Bank, a member of the group, has also used credit to support the production of the three major staple grains, soybean oil and "vegetable basket" products, helping to build a diversified food supply system. In 2023, China Guangfa Bank will implement special projects such as "grape loan" and "cattle loan" in Xinjiang, Yunnan and other key national assistance areas, such as a fixed asset project loan of more than 200 million yuan for a textile enterprise in Kashgar, Xinjiang, helping the enterprise to fully release its 300,000 spindle production capacity and driving more than 1,600 local jobs. As of the end of 2023, China Guangfa Bank has launched a series of loan products and various project products of "Rural Revitalization Loan", with the balance of loans exceeding 10 billion yuan in 13 major grain-producing counties in the country, focusing on supporting the "Liao Grain Purchase" in Northeast China, and providing credit support for silk miao rice enterprises in 15 cities in Guangdong, with the balance of agriculture-related loans increasing by nearly 16% compared with the beginning of the year.
It is necessary not only to "material satisfaction" but also to "inner abundance"
Guided by the "Ten Million Project" to promote common prosperity
Chinese Life learns and applies the experience of the "Ten Million Project", focuses on the "three improvements", and adheres to multiple measures to promote the "three rural areas" work to continue to make new progress and new improvements.
Industrial revitalization is an important part of smoothing the urban and rural economic cycle and building a new development pattern. In 2024, Chinese Life will continue to deepen the support mechanism of the whole industry chain, providing credit and financial support in the early stage, providing exclusive protection through agricultural insurance, price index insurance, income insurance and other products in the medium term, and providing sales channels through e-commerce platforms in the later stage, so as to run the advantages of finance and insurance into the whole process of industrial support and promote the sustainable development of industries in the help area. For example, in 2023, China Life Investment Company will innovate a new marketing model for the "China Life Tanabata Tea" tea garden in designated counties, with annual sales of nearly 3,700 catties.
Talent revitalization is the foundation of rural revitalization. In recent years, more college students have chosen to return to their hometowns for development after graduation, and have gradually become a new force to stimulate new vitality in agriculture, cultivate new forms of rural business, and broaden the road for farmers to get rich. In order to make these "new farmers" more confident and boost their confidence, Chinese Life has provided support to college student village officials and village selection and transfer students, and has covered a total of 1 million person-times by the end of 2023, helping more than 620 college student village officials and village transfer students who have difficulties in life due to major diseases and accidental injuries, helping "new farmers" to achieve the transformation from "Xingnong". At the same time, Chinese Life also actively cultivates rural talent teams, continues to strengthen rural employment assistance, and will help four designated counties to train no less than 4,300 "three teams" in 2024. In addition, while helping to improve the level of rural governance, Chinese Life also took the lead in launching the "Beautiful Rural Construction" accident injury comprehensive insurance, providing a series of comprehensive accident insurance protection for staff participating in the construction of beautiful villages organized by the government.
The improvement of the living environment in rural areas is the "beautiful background" of rural revitalization, and the building of spiritual civilization in rural areas is the core of rural social stability and tranquility. In 2024, Chinese Life will carry out in-depth actions to improve the rural living environment, and help promote rural toilet reform, garbage disposal, sewage treatment, road lighting, drinking water safety and other projects according to local conditions. The Chinese Life Charity Foundation will also continue to promote the public welfare project of "100 Schools Sports Support Program", organize and implement the "Cultural Revitalization Public Welfare Tour" activity, and hold cultural performances and "Art First Lesson" to help the prosperity and development of rural culture.
A strong country must first strengthen agriculture, and only when agriculture is strong can the country be strong. Chinese Life has always been mindful of the "great of the country", adhered to the people-centered development philosophy, regarded supporting rural revitalization as a key area and key measure for the development of inclusive finance and promoting common prosperity, and continued to contribute to accelerating agricultural and rural modernization and drawing a magnificent picture of comprehensively promoting rural revitalization.
Correspondent: Chen Xiaowei
Edited by Willow Tree