(Tongshan County Rong Media Center reporter Quan Jingzhao Tang Cheng special reporter Zheng Anguo) "Waiting for leisure to know the east wind, thousands of purples and thousands of reds are always spring." At present, spring returns to the earth, everything recovers, with the rise in temperature, taking over the "New Year's economy", Tongshan County's "spring flower appreciation" and other spring scene consumption is also showing warmth, and the "spring economy" is continuing to heat up.
On March 30, the 2024 "Spring Roaming Party" jointly sponsored by the People's Government of Dajia Town, Tongshan County, Tongshan County Culture and Tourism Bureau, Tongshan County Bureau of Commerce, and Tongshan County Rong Media Center kicked off in Yinshui Village, Tongshan County.
10,000 people go to the romantic "Spring Appointment"
Blue sky and white clouds, green grass, thousands of acres of golden rape flowers and continuous mountains and rivers set off each other, the scenery is picturesque...... On the day of the event, tens of thousands of tourists gathered in Yinshui Village, Tongshan County, to visit the mountains, enjoy flowers, and taste food.
"The scenery is nice and beautiful. The endless sea of rape flowers, the melodious and beautiful local songs, and the grand banquet for thousands of people, my family members had a great time. At the site of the "Spring Roaming Party" held in Yinshui Village, Dajia Town, Tongshan County, Zhang Xiaoyan, a tourist from Wuhan, said.
Yinshui Village, Dajia Town, Tongshan County, has convenient transportation and pleasant scenery. With the help of natural resources, the village has created a characteristic brand of rural tourism that is suitable for living and traveling, attracting tourists from the surrounding areas. The sea of flowers and the "two banks of the river" focused on creating by Yinshui Village are set against each other, the river is leisurely, the fragrance of flowers is bursting, and the soft encounter between water and flowers is just right, constituting a charming "ecological tour gallery".
The "Spring Roaming Club" activity uses flowers as the medium and plans a variety of activities with "rape flower +" to present a cultural and tourism feast for tourists, so that the "beautiful economy" can help rural revitalization.
"The combination of movement and static, the integration of amusement and entertainment, the combination of sightseeing and vacation...... We have almost all the expectations of tourists for spring outings, and we can provide a full range of spring travel services in a 'one-stop' manner. The relevant person in charge of Yinshui Village, Dajia Town, said.
The "Spring Roaming Club" not only creates new consumption scenes such as play, shopping, food, and folk customs, but also seamlessly connects the rape flower sea with well-known scenic spots such as Yinshui Cave and Longyin Mountain, creating a fairytale-like "urban back garden" among the green mountains and green waters. In the next step, Yinshui Village, Dajia Town, Tongshan County, will also take "mountains and water" as the base and rural revitalization as the theme to promote the industrialization of rural tourism and create a rural tourism destination integrating "agriculture, culture and tourism".
With flowers as the medium and tourism to benefit farmers, Yinshui Village took the opportunity of holding the spring party and the "village tour rich peasants" as the starting point, which successfully drove the development of rural agricultural tourism experience activities. More and more tourists have entered Yinshui Village, which not only enriches the leisure and entertainment life in the suburbs of Yinshui, but also explores a unique path for the common prosperity of rural areas and the in-depth integration and development of agriculture, culture, tourism and industry.
The "spring economy" unleashes new vitality
In March in the world, the spring light is hidden in the flowers. Spring is romantic, people move from the city to the fields and countryside, and flower viewing becomes a ritual to open spring. Although the temperature fluctuates occasionally, it is difficult to stop the enthusiasm of the flowers. In the fields of Qianmo, in the forests of the distant mountains, cherry blossoms and rape flowers bloom in patches, bringing the spring news of the countryside with the wind. Put on a cheongsam for a "date" with spring, bring equipment to a cup of hand-poured coffee under the cherry blossom tree, and take the tent to the rape flower sea to enjoy a spring afternoon tea...... In the past few days, people have gone out of their homes to enjoy the flowers, and the popularity of consumption with different themes has skyrocketed, and the "spring economy" has ushered in "full bloom" in the flowers.
Following the "Ascending and Praying" activity held in Longyin Mountain, a 4A-level scenic spot, on March 20, the third rape flower cultural tourism festival in Tongshan County was launched in Yangshikeng Village, Dalu Township, Tongshan County.
It is understood that Yangshikeng Village has held the Rape Flower Festival for two consecutive years, accumulating popularity for the village. This year, the village will use the construction of the Hemei Village Project to build new sightseeing platforms, pavilions, and tourist trails to improve the environment for flower appreciation. Under the blue sky and white clouds, more than 1,000 acres of rape flowers stretch freely, welcoming tourists from all directions. The sound of gongs and drums sounded, and the songs were bright. Along the field paths, in search of singing, a lively village dance troupe dances on the stage in the center of the rape fields. More than 20,000 tourists rushed to hear the news, and they were very busy in forming formations, practicing movements, and taking beautiful pictures in the flower fields. Next to the center stage, surrounded by waves of lively tourists, the stage performances are wonderful, the audience shouts, cheers, and photos come and go, and the rape fields in spring stage stage stage the most fireworks ensemble.
"We want to use flowers to tell the story of the countryside. Xia Baxi, deputy director of the Tongshan County Culture and Tourism Bureau, believes that the countryside has a new style and new stories, and when the flowers bloom, inviting tourists to the countryside to enjoy the flowers is not only a spring appointment, but also a good time to show the results of rural revitalization.
Spring blooms, giving birth to the "flower appreciation economy". In Yangshikeng Village, Tongshan County, the village's rapeseed oil, Jiugong tofu oil, Yang Fang tempeh, Yangchunyuan hemp cake, Tanglao farmer tea oil and other local agricultural products in Tongshan are displayed in a concentrated manner through the popularity of the rape flower festival, attracting tourists to taste them. At the peak of the event, the sales volume of agricultural products reached more than 100,000 yuan on the same day.
Xu Nenglin, Secretary of the Party Leadership Group and Director of the Tongshan County Culture and Tourism Bureau, introduced: "This year, we have planned a series of cultural and tourism activities, and in the spring, we mainly focus on 'flower appreciation+' to add more interactive methods, unlock 'new ways to play', and bring new popularity." In addition, with the traffic of short videos and other platforms, more and more people follow the trend to come to Tongshan to "check in". Many citizens are no longer satisfied with the previous "photo and check-in" flower viewing tours, and are increasingly pursuing a more colorful consumption experience, and rural micro-vacations have become the choice of many people.
Located at the entrance of Longyin Mountain Scenic Area, the Hidden Water Space Tourist Hotel has become one of the Internet celebrity homestays in Tongshan, and the rape flower field at the entrance of the Hidden Water Cave has also become a "hot land" for many citizens and surrounding tourists to check in, "We were going to Jiangxi on a business trip, but many people on the Internet are recommending the 'Spring Roaming' activity and this hotel, and we just came by the way." Wuhan tourist Tang Qingyun told reporters that the current Yinshui Village has changed greatly, a village with two 4A-level Internet celebrity scenic spots, effective ecological environmental protection, and various supporting facilities are relatively perfect, and I have brought friends to play several times in the past two years.
The economic benefits of spring blossom viewing are being magnified. During the "Spring Roaming Party", Zhou Bin, the captain of the Provincial Commission for Discipline Inspection and Supervision in Yinshui Village, did not forget to communicate with tourists and explore their own shortcomings while directing the passage of tourist vehicles and maintaining order. In the process of promoting rural tourism, the village has introduced a lot of new projects and new formats, and the next will be according to the needs of tourists, appropriately make some adjustments to the layout of the format, provide more consumption places for tourists who come to enjoy the flowers, and release new vitality to the spring economy.
Before the arrival of the Qingming Festival, spring vegetables and spring tea rushed to the "fresh" market, and now it has also ushered in the golden period of harvest, and toon, camellia, broad beans, spring bamboo shoots and other seasonal spring vegetables have become the "hot products" of the market and major restaurants, and "seasonal spring vegetables" also add a bright background to the "spring economy".
Cultural tourism season is "hot and hot"
"Flower Appreciation Season" to enjoy the pleasant flower scenery, "Happy Run" to activate the enthusiasm of national fitness, "Hometown Taste" to taste the Tongshan on the tip of the tongue, "Song to the Mountain" to experience the folk arts...... With the successive development of various activities, the consumption of Tongshan cultural tourism has advanced with the "times", and the "heat" is full of power.
The launch of the cultural tourism season is a precise policy and innovation move of the Tongshan cultural tourism department in combination with its own endowment, and it is another multi-dimensional and all-round concentrated display of Tongshan's cultural charm and tourism vitality.
It is understood that the cultural tourism season will last from the date of launch to mid-October, through the launch of seven theme activities and four supporting activities, so that tourists can deeply experience the charm of Tongshan's cultural tourism, and help the Tongshan cultural tourism market to accelerate the heating up. Cultural and tourism activities have stimulated the growth of tourist arrivals and improved the quality of tourism, and the results of the integrated development of culture and tourism have been revealed.
Starting this year, Tongshan County will fully launch the action of "Village Tour Rich Peasants", integrating the six elements of mountain banquets, mountain residences, mountain roads, mountain songs, mountain rites, and mountain views, cultivating regional cultural and tourism brands with long-term influence represented by "mini mountain residences", accelerating rural tourism products, models, business innovation and service excellence, and realizing high-quality transformation and upgrading of rural tourism.
Tongshan cultural tourism activities will also innovate publicity and marketing methods, fully integrate the power of the media matrix, plan themes, create topics, and carry out activities such as micro-short drama competitions, short video competitions, online big V lines, and cultural tourism Internet celebrity creative conferences, and strive to achieve wonderful points, online scenery, and products on the surface, and use more diversified cultural and tourism products and better industry services to better show the customs of Tongshan to the majority of tourists.
"In recent years, we have continuously optimized the layout of cultural tourism development, held cultural tourism festivals, improved the cultural tourism service system, and a strong rural tourism brand has been initially formed. At present, three activities have been successfully held, attracting nearly 200,000 tourists. Xu Nenglin, Secretary of the Party Group and Director of the Tongshan County Culture and Tourism Bureau, said that next, Tongshan Cultural Tourism will actively integrate into the province's regional development layout of "one main leading, two wings driven, and global coordination", hold high the banner of high-quality development, and strive to strengthen planning and guidance. In terms of cultural tourism, the county combines local characteristics, promotes the deep integration of culture and tourism, promotes the high-quality development of tourism, carefully plans and launches a number of key cultural and tourism projects, strives to create a first-class environment, enriches product supply, expands new scenes of cultural tourism, and launches more tourism boutiques and tourism gift packages with Tongshan characteristics, enhances the brand function of "beautiful new Tongshan" cultural tourism, improves the tourism service system, and strives to make Tongshan a cultural holy place and vacation paradise for visitors from all over the world.