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Nongfu Spring's Oriental Leaves and Tea π revenue has grown rapidly, becoming the next big single product exceeding 20 billion yuan

author:Life is relieved

On March 26, Nongfu Spring released its 2023 financial report, which showed that in 2023, Nongfu Spring's total revenue will be 42.667 billion yuan, an increase of 28.4% year-on-year, the profit attributable to owners of the parent company will be 12.079 billion yuan, an increase of 42.2% year-on-year, and the basic earnings per share will be 1.07 yuan, an increase of 40.8% year-on-year.

In addition, according to the data disclosed in the financial report, the revenue of packaged drinking water products was 20.262 billion yuan, an increase of 10.9% over 2022, accounting for 47.5% of the total revenue. Although the results announcement did not specifically distinguish between Oriental Leaf and Tea π, it can be roughly inferred from Nielsen data that the annual growth of Oriental Leaf was more than 100% last year, and the compound growth rate in the past three years exceeded 90%. At this rate, Oriental Leaf may become another major item of Nongfu Spring Company exceeding 20 billion yuan in 2026.

Nongfu Spring's Oriental Leaves and Tea π revenue has grown rapidly, becoming the next big single product exceeding 20 billion yuan

This picture comes from the Internet

Nongfu Spring's Oriental Leaves and Tea π revenue has grown rapidly, becoming the next big single product exceeding 20 billion yuan

This picture comes from the Internet

Nongfu Spring's 2023 financial report data shows that total income increased by 28.4% year-on-year, profit attributable to owners of the parent company increased by 42.2% year-on-year, and basic earnings per share increased by 40.8% year-on-year. This achievement shows that Nongfu Spring has achieved remarkable success in 2023.

Among them, the revenue of packaged drinking water products increased by 10.9%, accounting for 47.5% of the total revenue. Although there is no specific distinction between Oriental Leaf and Tea π in the financial report, according to Nielsen data, it can be inferred that Oriental Leaf grew by more than 100% annually last year, with a compound growth of more than 90% in the past three years. If it continues to develop at this rate, Dongfang Leaf is expected to become another large item of Nongfu Spring with more than 20 billion yuan in 2026.

The success of Oriental Leaf is due to Nongfu Spring's keen insight into market demand and continuous pursuit of product innovation. Nongfu Spring has been committed to providing high-quality, safe and healthy drinking water and beverages, and is also constantly tapping the potential needs of consumers and launching new products that are more in line with the taste and needs of the market. The advent of Oriental Leaf just meets the multiple needs of consumers for health, taste and fashion.

In addition, Nongfu Spring is also constantly strengthening brand building and marketing, and improving brand awareness and user stickiness through various channels and methods. For example, Nongfu Spring has sponsored a number of variety shows, carried out cross-border cooperation with brands such as the Palace Museum, and launched a series of product packaging and marketing activities with cultural connotations and fashion elements, which have attracted the attention and love of a large number of young consumers.

Nongfu Spring's Oriental Leaves and Tea π revenue has grown rapidly, becoming the next big single product exceeding 20 billion yuan

This picture comes from the Internet

Nongfu Spring's Oriental Leaves and Tea π revenue has grown rapidly, becoming the next big single product exceeding 20 billion yuan

This picture comes from the Internet

Nongfu Spring is one of the most famous drinking water brands in China, and its performance has always attracted much attention. On March 26, Nongfu Spring released its 2023 financial report, showing that the company's total revenue was 42.667 billion yuan, an increase of 28.4% year-on-year, the profit attributable to owners of the parent company was 12.079 billion yuan, an increase of 42.2% year-on-year, and the basic earnings per share was 1.07 yuan, an increase of 40.8% year-on-year. This financial report shows Nongfu Spring's strong strength and competitiveness in the Chinese market.

Packaged drinking water has always been one of Nongfu Spring's most important businesses in its product portfolio. According to the financial report, the revenue of packaged drinking water products was 20.262 billion yuan, an increase of 10.9% over last year, accounting for 47.5% of the total revenue. This shows that Nongfu Spring's leading position in the packaged drinking water market has been further consolidated.

In addition to packaged drinking water, Nongfu Spring also has a presence in other beverage markets. For example, the company's tea beverage brands such as Oriental Leaf and Tea π have also performed well. Although Nongfu Spring did not specifically distinguish the sales data of Oriental Leaf and Tea π in the results announcement, according to Nielsen data, the annual growth of Oriental Leaf was more than 100% last year, with a compound growth rate of more than 90% in the past three years. If it develops at this rate, Oriental Leaf may become another major item of Nongfu Spring with annual sales of more than 20 billion yuan in 2026.

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