A few days ago, the terminal sales of domestic commercial vehicles in the first quarter were released, and FAW Jiefang led the way in the fierce market competition, winning the "good start" in the first quarter with a cumulative terminal share of 26.7%.
With a strong start, the liberation of the first quarter "took the lead".
The latest Beidou data shows that from January to March 2024, the cumulative terminal sales of FAW Jiefang medium and heavy trucks will be 27,000 units, and the terminal share of the domestic medium and heavy truck market will reach 26.7%, which will still maintain steady growth in the first quarter of the weak market supply and demand, and take the lead in many market segments, successfully achieving a "good start" in the first quarter! In the first quarter, the market share of Jiefang tractors was 29.2%, and the market share of trucks was 32.8%; The market share of NG vehicles is 33.7%, ranking first in the industry.
In terms of regional sales, in the first quarter, the terminal sales of 14 regions and departments of Jiefang achieved a year-on-year increase, and the share of 10 regions ranked first in the industry; the sales volume of 12 regions in Sichuan, Guangdong, Fujian, Zhejiang, Shanghai, Yunnan, Guizhou, Jiangxi, Hunan, Hubei, Shaanning, Heiji, Yugui, Beijing-Tianjin, Anhui, Gansu-Qinghai-Tibet, and Liaomeng increased by more than 60% year-on-year; and the sales volume of Hebei, Jinmeng, and Shandong exceeded 5,000 vehicles.
Start at full speed and win at the start. At the beginning of 2024, FAW Jiefang has shown a strong growth momentum, achieving a "double increase" in terminal sales and market share.
After planning, we will build a comprehensive momentum for the "Great New Year".
Decide after the plan, act and be resolute. In order to win the 2024 pilot battle in an all-round way, FAW Jiefang seized the market opportunity, took the initiative and planned scientifically. During the Spring Festival of the Year of the Dragon, Jiefang grandly launched the theme activity of "New Year's Greetings", carefully planning the "Seven Gifts" for customers, covering all aspects of car purchase, car maintenance and car use. At the same time, leaders at all levels of FAW Jiefang personally led the team to go deep into the front-line research market, and create a festive atmosphere in an all-round and multi-channel manner through regional group meetings and online and offline combinations. During the Spring Festival holiday, FAW Jiefang's New Year's greetings and other activities attracted more than 126,000 people to participate in the interaction, enhancing the brand influence and boosting the domestic commercial vehicle market in spring.
At the same time, Jiefang has carried out a number of creative marketing activities close to the needs of users to help terminal sales continue to lead. The "Dream Partner" launched nationwide has brought together groups such as old friends, industry experts, and loyal users, and effectively enhanced the brand's reputation and influence. "Dream Partners" enjoy a number of rights and interests such as repurchase service funds, spare parts full reduction coupons, free outing rescue, legal aid, etc., this dream building platform has set up a bridge between all walks of life and FAW Jiefang, so that partners who love liberation and are good at sharing can work together with Jiefang to achieve a win-win situation.
The steps are sonorous, and the liberation is stepping into the "Spring Mountain".
In the first quarter, in the face of changes in market demand and competition pattern, Jiefang insisted on the "goal" and did not relax, continued to deepen the "advantage" market, actively adjusted product strategies, carefully built the optimal product portfolio, and took the lead in breaking through against the trend in the industry.
On January 29th, Jiefang J6G 320 new cargo product was launched in Kunming, adding another strong general to the J6 "god car" family; at the same time, Jiefang's J6V/J7 CNG tractor "tailor-made" for users in Xinjiang landed in Urumqi to help the prosperity and progress of Xinjiang's logistics industry; in the current high-profile natural gas heavy truck market, Jiefang used technological innovation and product strategy to meet consumer expectations, focusing on the launch of "high-horsepower" LNG product, J7 The 600 horsepower LNG tractor and the "double 16" golden combination (16L large-displacement engine + 16-speed gearbox) are deeply loved by cardholders to meet the needs of users for high-efficiency long-distance operation;
For the rain, snow, and freezing extreme weather in many places across the country after the Spring Festival, the liberation service is in the forefront and shows its responsibility, and the rescue service of "benefiting the world and warming customers" is launched at the first time; at the same time, the "6SX1 engine exclusive service" policy should also be born, with as many as 13 meticulous and intimate services, providing strong support for the user groups who choose to liberate the high-end natural gas models. "Touching service" is not only reflected in the hard power such as service speed, technical strength, preventive maintenance, and spare parts guarantee, but also in the soft power of in-depth understanding of customer needs and all-round care, so as to truly achieve "customer-centric", and help Jiefang terminal sales to overcome obstacles all the way while providing customers with a service experience that exceeds expectations.
It is gratifying that in March, the national manufacturing PMI index rose to above the boom and wither line, and under the favorable trend, the manufacturing industry will become a new economic growth "engine", and the automobile industry will also usher in a stage of rapid development. Jiefang's "good start" performance in the first quarter injected strong confidence and impetus into the business development of the whole year, and also laid a solid foundation for Jiefang's terminal sales pilot. In the face of the future, FAW Jiefang will "gather momentum to the new" to win the battle in 2024, and make every effort to ensure the achievement of the annual sales target!
(This article is provided by the company)