Wuxiang Rural Commercial Bank: the financial backing of land trusteeship

Changzhi News of the Yellow River News Network: In recent years, Wuxiang County has deeply implemented the pilot project of agricultural production trusteeship, in accordance with the principle of "focusing on leading industries, highlighting key links, expanding coverage, and focusing on continuous promotion", actively adapting to the needs of agricultural machinery operations, agricultural machinery applications and modern agricultural production, vigorously promoting new machinery and new technologies for agricultural machinery, and actively promoting agricultural socialization services. There are 1,260 professional farmer cooperatives, 96 family farms, 377 village-level collective economic cooperatives, and 9 Huinong service centers in Wuxiang County. In 2023, the pilot project of agricultural production trusteeship will involve 6 townships, 6 towns and 123 villages in the county, with a total area of 173,000 mu, and 60 service entities will participate in the implementation of the project, serving 13,000 small farmers.

Wuxiang Rural Commercial Bank adheres to the market positioning of serving Wuxiang, serving urban and rural residents, serving the "three rural" and small and micro agricultural enterprises, actively implements the county's field trusteeship financial security work, goes deep into the grassroots units and custodian enterprises, carefully selects credit enterprises, and makes every effort to do a good job in credit services. Up to now, Wuxiang Rural Commercial Bank has granted 11 credit custody service organizations, with a credit amount of 9 million yuan and 108,000 mu of land under trusteeship.

Diversified loan god assists. As the main force of local finance, Wuxiang Rural Commercial Bank provides diversified and multi-level land trusteeship loans for county enterprises and farmers by virtue of its advantages of down-to-earth loan products and services in line with the actual development of the county, further promoting the agricultural efficiency of financial services, rural development, and farmers' prosperity, and contributing to the agricultural and commercial forces serving the "three rural" markets. In order to meet the capital needs of farmers and custodian service organizations in a more diversified and convenient way, Wuxiang Rural Commercial Bank focuses on the practical problems of agricultural operators and effectively solves customer needs through innovative products, optimization of loan processing and improvement of service quality.

Targeted and innovative products. Wuxiang Rural Commercial Bank takes "Jinxiang e-Loan" as the main line, combined with the actual situation of the county, extends the launch of "Party Member Loan" to build a financial backing for the village committee to take the lead in getting rich; launches "Agricultural Machinery Loan" to build a reserve treasury for agricultural mechanics to purchase agricultural machinery; and launches targeted credit products for agricultural material sellers, rural economic cooperation organizations and other customer groups to meet the capital needs of agricultural production in the early stage and strive to realize credit through urban and rural areas. Preferential policies are tilted. "Jinxiang e-Loan" is a one-time credit, turnover use, loan at any time, and repayment at any time, customers can operate through their mobile phones, and the interest is calculated on a daily basis, with only 2.2 yuan of interest per 10,000 yuan.

Optimize the loan process and service level. Relying on the functions of electronic credit, electronic credit use, and electronic interest settlement of the online loan platform, Wuxiang Rural Commercial Bank only needs to hold basic documents, and there is no need to run around to improve the procedures. Relationship managers can come to the door with a tablet and quickly apply for loans anytime, anywhere. The cadres and employees of Wuxiang Rural Commercial Bank acted as both a combat team and a propaganda team, and set up a mobile loan team to publicize and promote their products and services to farmers and custodian service organizations in an easy-to-understand manner. For all merchants in all communities and townships in the county, especially agricultural custodian service organizations, carry out a package of marketing such as "code business loans" and QR code acquiring from house to house. In the county's 6 townships, 6 towns, 123 villages in turn, held on-site meetings, focused on the promotion of products, on-site demonstration of credit, door-to-door delivery of loans, timely capture of all kinds of key activities in the county, the leadership team led into various activities, to carry out publicity and marketing. Up to now, the bank has carried out 32 on-site loan applications through activity scenarios, granting credit to 364 households and 28.96 million yuan. Use new media platforms such as WeChat public account, WeChat group, and Douyin to carry out extensive online publicity, and at the same time, according to the division of labor in the jurisdiction, set up special personnel to join the WeChat group of each village committee as a financial commentator, promote products in the group every day, answer customer questions, and provide one-to-one services.

The custodian body adds momentum. Village-level collective economic organizations are the main implementers of the pilot agricultural custodian service. Through preliminary research and process combing, Wuxiang Rural Commercial Bank actively explores the credit method of "small amount without guarantee and large amount of process simplification", so as to ensure the capital needs of village collective economic organizations on the basis of risk prevention and control. The main person in charge led the team to carry out "big visits, big research, big marketing", through actively docking with the county agricultural economic center, township government, village committee, etc., to understand the implementation and overall progress of the project, timely grasp the information of the village collective economic organizations and agricultural machinery cooperatives involved in the project, and clarify the direction for further capital demand docking. Wuxiang Rural Commercial Bank has clarified the docking objects for 13 township outlets, visited all participating entities and more than 2,000 rural households, and established and improved financial service demand accounts.

Wuxiang County Yingqing Agricultural Machinery Professional Cooperative is a rural collective economic organization established in 2018, mainly serving agricultural production and the development and utilization of collective resources. In the pilot agricultural trusteeship, the cooperative has actively applied to become the main body of the agricultural trusteeship service pilot in Fennan Township, and has reached a trusteeship intention with nearly 500 rural households. Wuxiang Rural Commercial Bank actively connects with cooperatives, explores the credit model of collective economic organizations, and jointly sets up a visiting group to connect with farmers, agricultural machinery households, and agricultural machinery professional cooperatives, so as to provide credit support for the full implementation of the pilot. At present, 500,000 yuan of credit has been granted to cooperatives, and a total of 2.56 million yuan has been granted to farmers during the visit, achieving a win-win situation for all parties. The funding gap has been successfully filled, which has effectively solved the problem of shortage of funds for the main body of custody services, and made land circulation and large-scale planting truly realized.

When visiting the hometown of the county, the credit manager found that the land trusteeship main body Wuxiang County Longhui Planting Professional Cooperative urgently needs financial support in terms of land circulation, Wuxiang Rural Commercial Bank sent charcoal in the snow, comprehensive follow-up, in-depth docking, a detailed understanding of the land trusteeship business model and the difficulties encountered, timely organization of various departments capable forces, the land trusteeship policy and the current difficulties encountered by the trusteeship subject to sort out and discuss, and formulate a division of labor plan. At the same time, actively communicate with relevant departments to promote the solution of problems encountered in business development. In the end, it successfully issued a land trusteeship loan of 500,000 yuan for Wuxiang County Longhui Planting Professional Cooperative, and transferred 176 acres of land to 40 villagers in Shilipo Village, Guxian Township, mainly for planting food crops.

The peasants rushed to a new "money scene". "We generally use small four-wheeled farming for our own farming, while the cooperative uses large agricultural machinery, precision seeders, and large spraying machines, and the cost of planting the same land is lower than ours, but the yield is much higher. Li Guitang, a villager of Gucheng Village, Gucheng Village, said with emotion: "In the past, they were all self-planted and self-harvested, and all kinds of expenses were not small. "How to solve such a problem?" "Don't abandon the land, don't reduce the yield, someone will help us manage the land!" The sentence spread all over Wuxiang County, and it was the land trusteeship model that solved the problem of "who planted the land and how to plant it".

In recent years, more and more farmers have begun to recognize the land trusteeship model, and actively find "stewards" for their land through the government's agricultural production trusteeship service platform, so that more "real money" can be "grown" in the land, so as to achieve "no production from the field, no planting and no income". Although it is the slack season at present, the Yadi Agricultural Machinery Cooperative in Wuxiang County is a lively scene, and many farmers come to learn about the land trusteeship situation and make full preparations for the agricultural production in the new year. The trusteeship area of Yadi Agricultural Machinery Cooperative has grown from more than 5,000 mu to 30,000 mu, serving more than 4,000 farmers.

"Taking corn planting as an example, the net income per mu of farmers who plant their own crops is about 900 yuan, while the land trusteeship model is 1,300 yuan more per mu than self-planting. Du Huwei, head of Wuxiang County Yadi Agricultural Machinery Cooperative, introduced.

The first problem encountered by a "Tian nanny" like Du Huwei is the financial problem. Land is the most valuable resource for farmers, and in the practice of land trusteeship, cooperatives undertake to provide farmers with the whole process of services from seeds, land preparation, fertilization, sowing, field management to final harvest and sales, and need to pay all funds in advance. The financial predicament of Wuxiang County Yadi Agricultural Machinery Cooperative has received great attention from Wuxiang Rural Commercial Bank, and in accordance with the relevant management measures, it has granted credit to Wuxiang County Yadi Agricultural Machinery Cooperative in a timely manner.

"You can enjoy both loans and preferential policies, and this land trusteeship loan business has really brought real benefits to our farmers. With sufficient funds, we can continue to deepen cooperation and strive for more benefits for farmers. Du Huwei was deeply touched.

With the development of a sum of agricultural trusteeship credit business, the growth of agricultural trusteeship organizations, and the extension of intensive land cultivation, the expectations of farmers have been satisfied, their money bags have gradually swelled, and there are more and more smiles on their faces...... (Li Jing)