On a seemingly ordinary Qingming holiday, Chinese mainland has set off an unprecedented travel frenzy. Who would have thought that this traditional festival of remembrance of the ancestors would become a stage to show the recovery power of the domestic tourism market? The 119 million trips are not only a digital victory, but also a vivid proof of the integrated development of culture and tourism.
First, let's look at the numbers. According to the Ministry of Culture and Tourism, the number of domestic tourists reached 119 million and tourism revenue reached 53.95 billion yuan during the three-day holiday, an increase of 11.5% and 12.7% respectively compared to the same period in 2019. This growth is especially valuable at a time when the world is still slowly recovering from the pandemic.
But the story behind this is much more than that. This Qingming Festival, the travel choices of Chinese show rich diversity and profound cultural heritage. From "returning to the hometown to worship ancestors" to "enjoying flowers and stepping on spring", from traditional folk activities to modern tourism and leisure methods, all reflect the inheritance of traditional culture and the pursuit of a better life by Chinese.
For example, red tourist attractions in Shanxi, Guangdong and other places allow tourists to feel the weight of history and culture in remembrance by carrying out Qingming Festival activities. Activities such as the Anshan Pear Blossom Festival and the Luoyang Peony Cultural Festival allow people to experience the beauty of spring in the flower appreciation.
What's even more interesting is that emerging tourist destinations such as Tianshui in Gansu Province are popular for their special delicacy Malatang, showing the love of modern tourism consumers for regional culture and food. In addition, this year's Qingming holiday also shows the vitality of the "spring economy".
From the addition of the outing line and the flower-viewing line, to the promotion of the "100 counties and 1000 bowls" food activities, all reflect the innovation and efforts of local governments and enterprises in promoting cultural tourism consumption. In particular, the application of digital technology, such as the "second scene" of the original drama "Spring Dawn at Su Causeway", has opened up a new consumption model of cultural tourism and provided consumers with a richer experience.
To sum up, the tourism boom during the 2024 Qingming Festival holiday not only reflects the strong recovery of China's tourism market, but also shows the profound changes in China's social and economic development, cultural inheritance and innovation, and the diversification of people's lifestyles. In the process, we see a modern China full of vitality, rich culture, and economic prosperity.
With the end of the Qingming holiday, although the tourism boom in Chinese mainland has calmed down for the time being, the deep meaning and long-term impact behind it will continue to ferment.
This unprecedented tourism feast not only shows the strong recovery of China's tourism market, but also reflects the richness of social culture and the vigorous development of economic vitality. More importantly, it shows people's constant pursuit of a better life and deep respect for traditional culture.
From the excitement of enjoying flowers and stepping into spring, to the solemnity of ancestor worship, from the inheritance of traditional folk customs to the innovation of modern tourism, every outing is the pursuit of quality of life, and every festival is a tribute to the cultural spirit. All these have invisibly promoted the in-depth development of the integration of culture and tourism, injected new vitality into economic development, and opened up a new path for cultural inheritance.
Looking to the future, we have reason to believe that with China's increasing openness and integration in the process of globalization, the domestic tourism market will continue to maintain its vitality and charm, and become an important bridge connecting China and the world.
At the same time, it will also prompt us to continue to explore and innovate, and deeply integrate culture and tourism, so that more people can not only feel the beauty of China during their journey, but also deeply appreciate the breadth and profundity of Chinese culture and the vivid display of the spirit of the times.
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