"Spring food and spring vegetables, timely health. "With the improvement of living standards, modern people's requirements for diet are not only satisfied with food, but also the pursuit of health, nutrition and seasonality.
Seasonal vegetables in spring, as a gift from nature, are not only delicious, but also rich in nutrients, and have become a popular delicacy among diners.
According to the latest data, during this year's Qingming holiday, the search volume for seasonal vegetables in spring increased by 40% year-on-year, which undoubtedly shows the love and pursuit of seasonal ingredients by modern people.
So, what are you eating this year, and where do you like spring vegetables the most?
01
With the arrival of spring, so does the enthusiasm of diners for seasonal spring vegetables. This enthusiasm is not only reflected in the family table, but also in the prosperity of the market and the growth of demand.
According to Meituan data, the number of searches for seasonal vegetables in spring during this year's Qingming holiday increased by 40% year-on-year, a significant growth trend that shows that more and more people are beginning to pay attention to and pursue seasonal ingredients.
Among the many cities, big cities such as Shanghai, Beijing, Shenzhen, Guangzhou, and Hangzhou have become popular areas for spring vegetable searches. Diners in these cities have a high demand for fresh and healthy spring vegetables, and they have taken "eating spring" as an important way to welcome spring.
In these cities, places such as wet markets, supermarkets and restaurants also show a booming scene of sales of seasonal vegetables in spring.
02
Although spring vegetables are delicious, they are not available to diners in many regions due to their short growth cycle and difficult preservation.
However, with the continuous development of cold chain logistics technology, these seasonal umami flavors have been able to flow across the country, allowing more diners to taste the delicious taste of spring.
According to the data of Yunman refrigerated transportation, the transportation volume of seasonal vegetables in spring this year has shown an obvious growth trend.
Among them, the transportation of spring ingredients such as pea seedlings, camellia and snails has increased significantly. In particular, pea seedlings have been transported eight times as much as in the same period, becoming the "star" of spring ingredients.
These spring vegetables are shipped from all over the country to major cities such as Guangdong, Beijing, and Shanghai, bringing a wealth of choices to diners.
In addition to the above-mentioned ingredients, the transportation volume of common spring vegetables such as spring shoots and toons has also increased by more than 60% year-on-year. These spring vegetables have won the love of diners with their unique taste and nutritional value.
At the same time, this also reflects the important role of cold chain logistics in ensuring food safety and promoting food circulation.
03
Spring is not only the season for vegetables, but also for some traditional delicacies. Among them, the seasonal delicacy "Qingtuan" from the Jiangnan region has attracted the attention of consumers.
This pastry made with mugwort juice mixed with glutinous rice flour has become a representative dish of spring due to its unique texture and fragrant taste.
Baidu's hot search big data shows that during the Qingming holiday, the search popularity of the Youth League rose sharply, nearly four times more than the previous week. Douyin e-commerce data also shows that in the week before the Qingming holiday, the average daily payment orders of the Youth League increased by nearly 40% year-on-year compared with last year.
This growing trend not only reflects consumers' love for the Youth League, but also reflects the unique charm of traditional cuisine in modern society.
At the same time, a variety of innovative flavors of Qingtuan have also emerged, bringing consumers a different taste bud experience. For example, the sales of new flavors such as jujubes, walnuts, peppers, salt, and peanuts increased by more than five times month-on-month.
The launch of these innovative flavors not only enriches the product line of Qingtuan, but also meets consumers' demand for diversified food.
04
Spring is the season for picking new tea, and it is also a good time to taste tea. With the advent of the Qingming season, the newly produced spring tea has been favored by many tea lovers. During this season, tea tasting becomes a way for people to relax and enjoy nature's bounty.
According to the data of the short video platform, the number of video views on topics related to the "Spring Tea Season" is as high as 700 million, which is enough to see people's attention and love for Spring Tea.
At the same time, according to Douyin e-commerce data, the average daily order volume of spring tea in the week before the Qingming holiday increased by more than 50% year-on-year compared with last year. This growth trend shows that consumers are pursuing the quality of spring tea and their love for tea culture.
Among the consumer groups of spring tea, consumers in Jiangsu, Shandong, Anhui and other places have become the main group of spring tea consumption this year.
Tea lovers in these regions have extremely high requirements for the quality and taste of spring tea, and they are pursuing the fragrance and sweetness from nature.
In order to meet the needs of tea lovers from all over the world, merchants have also increased their efforts to launch new spring teas and launched a variety of new spring teas for consumers to choose from.
From the prevalence of spring vegetables to the national transmission of seasonal umami by the cold chain, to the attention of the Jiangnan cuisine "Qingtuan" and the "new" of spring tea, we have witnessed the food journey of spring together.
In this process, we not only tasted the taste of spring, but also felt the gift of nature and the charm of traditional culture. Let's continue to follow in the footsteps of spring and enjoy more delicious feasts!