As one of the most watched auto shows in the world, the 2024 (18th) Beijing International Automobile Exhibition (hereinafter referred to as "2024 Beijing Auto Show") will be held from April 25 to May 4 at the Shunyi Hall of the China International Exhibition Center in Beijing, with a total of 10 days of exhibition. Among them, April 25th and 26th are media days, and only domestic and foreign news media reporters are accepted to visit and report on the site, April 27-29 is the professional audience day, and April 30-May 4 is the public day.
According to reliable sources, the new Wenjie M5 will be unveiled at the 2024 Beijing Auto Show, and the first factory of Cialis has made corresponding arrangements for the new Wenjie M5, allocated manpower, arranged production capacity, and prepared for the production and delivery of the new Wenjie M5.
1. The pricing of the new M5
The price of the old Wenjie M7 is 289,800 yuan to 379,800 yuan, and the price of the new Wenjie M7 is 249,800 yuan to 329,800 yuan. The pricing of the old Wenjie M5 is 249,800 yuan to 331,800 yuan, considering that the Wenjie M5 and Wenjie M7 have always been two models with high and low matching, the pricing of the new Wenjie M5 If the lower limit of the guide price is reduced by 40,000 yuan and the upper limit is reduced by 50,000 yuan like the Wenjie M7, and the guide price range is set at 209,800 yuan to 281,800 yuan, then, the order of the new Wenjie M5 is bursting, which is basically a definitive event.
First, considering that the price of the just-released Xiaomi SU7 is 215,900 yuan to 299,900 yuan, the whole network of Xiaomi SU7 has made the smart tram out of the circle quickly. Wenjie is a representative of smart trams,If the lowest price of Wenjie M5 is set at 209,800 yuan,6000 yuan lower than Xiaomi's lowest price,Then it is not excluded that there are some consumers who have locked up the order of Xiaomi SU7 but regret it,Instead, give up the 5000 yuan deposit,Instead embrace the question worldM5,Although the loss of 5000 yuan deposit,But the entry model of the M5 is cheaper than the entry model of Xiaomi SU76000,This comes and goes,It seems that it has earned 1000 yuan。
Second, price reductions will inevitably bring promotions. After all, anyone who has studied economics knows that people are greedy for cheap. The lower the price P, the greater the demand Q, and vice versa, the smaller the demand Q.
2. Sales estimates of the new M5
Up to now, the new M7 has experienced a daily increase of 1,600 units in the initial stage, a daily increase of 650 units in the middle term, and a daily increase of about 400 units at present, and has gone through a complete product life cycle. If the current daily increase of 400 units is used as the norm for new orders for the M7, what is the norm for new orders for the new M5?
According to the 2023 car pricing and sales chart (data source from "Owner's Home"), if a car is priced at 249,800 yuan to 331,800 yuan, that is, the average price is 290,800 yuan, the sales volume corresponding to 290,800 yuan is 320,000 units, and if it is priced at 209,800 yuan to 281,800 yuan, that is, the average price is 245,800 yuan, the sales volume corresponding to 245,800 yuan is 457,000 units.
If the price of the new M5 is reduced by 40,000 to 50,000 yuan compared with the old model, sales will increase by about 42.8%. Although it is difficult to say that the M5 will be able to replicate the miracle of the M7, the M5 should be able to achieve monthly sales that are not inferior to the M7 by virtue of its price advantage and user positioning.
After all, before the M7 was not remodeled, the sales of the M7 were not as good as the M5. Therefore, the sales volume of the M5 after the facelift can be estimated to be no less than 12,000 units per month.
3. Summary
We know that the current monthly order volume and production and sales volume of the M7 is basically about 12,000 units, the monthly order volume of the M9 is not less than 12,000 units, and the monthly production and sales volume of the M9 should not be less than 18,000 units in the next 3 months, if after the Beijing Auto Show in April, the monthly order volume of the facelifted M5 can achieve no less than 12,000 units, then, the total monthly order volume of the Wenjie series will reach more than 36,000 units, and the monthly production and sales volume will reach more than 42,000 units.
By May, the pattern of competition among new domestic forces may be clearer, because the weekly delivery volume of Wenjie will exceed the 10,000 mark, which will widen the gap with a number of new power brothers. The results were hard-won, and although they were late, they were finally achieved.