Chery, which is "stinky technology", has let the world see China's respected intelligent manufacturing strength

At the beginning of April 2024, Chery announced its sales volume in March, with Chery Group selling 116927 vehicles in March, a year-on-year increase of 40.7%, continuing to lead China's independent automakers.

In addition, Chery really surprised us with a set of data:

Chery Automobile, the global sales champion of Chinese SUVs in 2023;

Chery Tiggo, the global sales champion of Chinese brand fuel SUVs in 2023;

In 2023, Chery Group exported 937148 automobiles, ranking first in the export of Chinese brand passenger cars for 21 consecutive years (up to now, Chery Group has accumulated more than 13 million global car users, including 3.35 million overseas users);

It is worth mentioning that Chery Group sold 143155 cars in February, becoming the largest Chinese brand car sales

For the majority of domestic consumers, Chery has always been well-known as a "science and engineering man" and an "old scalper". Chery is serious about technology, building good cars in a down-to-earth manner, not understanding marketing, and working hard. So much so that in the early days of the development of China's own brands, people have always thought that Chery Automobile was "low-end, copycat, and mediocre in design". As the market verifies more and more Chery automobiles, Chery's sales have begun to rise by relying on word-of-mouth. At this time, although Chery has gradually improved in terms of sales and brand image, it has also become a "group of stinky technology" among some peer CEOs and ordinary people. So, what is the strength of Chery, the "science and engineering man who stinks technology", to become the top seller in the Chinese market and the champion of China's passenger car exports?

Chery has no smart people, they are all a group of "old scalpers" who are serious about technology

First of all, Chery's origin is closely related to technology, Chery Automobile's predecessor is Anhui Auto Parts Co., Ltd., the main business is the research and development, production of automobile engines and their parts. In addition, Yin Tongyue, chairman of Chery Automobile, is also a man from science and engineering and is obsessed with the research and development of automotive technology.

As a result, under the leadership of such a technical background and corporate philosophy, Chery has always been ahead of domestic independent brand automobile companies in the research and development of core technologies for engines and transmissions, and Chery is also one of the few independent car companies that can compete with mainstream joint ventures through positive research and development in vehicle strength.

After 27 years of rapid development, Chery Automobile has not hastily and comprehensively transformed into new energy. In the traditional fuel body, actively develop and upgrade the technical quality of the engine and transmission to enhance the strength of the vehicle. In terms of new energy vehicles, Chery has built a diversified mainstream technology development route such as pure electric, plug-in hybrid, extended range, and hydrogen energy. At the same time, Chery Group has laid out a global R&D system, including eight R&D centers in North America, Europe, and Shanghai. In terms of overall technical strength, Chery has applied for more than 29,000 patents and authorized more than 18,000 patents, of which 32% are invention patents, ranking in the forefront of the industry.

In the field of scientific and technological development, Chery has accumulated five core advantages: Mars architecture, Kunpeng power, Lion intelligent cabin, Dazhuo intelligent driving, and Galaxy ecology, among which: Mars architecture brings a higher level of vehicle travel quality by virtue of the world's leading platform architecture, electronic and electrical architecture, Chery operating system, chip and other technical strengths; Intelligent interaction, etc., to further refresh the user's intelligent driving experience, Dazhuo Intelligent Driving is jointly developed around L2 ADAS and L4 advanced autonomous driving, and is not lagging behind in the development of autonomous driving, and Galaxy Ecology conducts in-depth research through big data for multiple vehicle use scenarios to create a smart service ecosystem.

It is based on the almost "paranoid" study of technology that Chery Automobile has shown a strong leading edge in the technical quality of the whole vehicle, and has also been recognized by market users and industry authorities. This is also the fundamental reason why Chery can win four awards in one fell swoop at the 2024 China Automobile Festival: Yin Tongyue, Chairman of Chery Automobile, "Special Jury Award", Kunpeng Super Hybrid C-DM, "Best SUV Award" - Tiggo 9, and "Best Sedan" - Star Era ES.

Chery cars are not fancy, but they are really easy to drive and practical

Compared with the exaggerated car marketing of some car brands in the industry, such as "the best SUV within 5 million" and "the world's first intelligent driving level car", Chery Automobile seems to belong to the "novice" level in this regard. Chery will invest a large proportion of capital in technology research and development and quality upgrades, although its car marketing name is not well-known, but the market sales and user reputation are really good. In the "2023 China New Car Quality StudySM (IQS)" released by J.D. Power, Chery won the honor of "No. 1 in the quality of China's own brand new cars", which also gives a strong proof of this conclusion.

Taking Chery Tiggo 8 as an example, the car has a unique 5+2 seat space layout in the same class, the strongest Kunpeng power 1.6TGDI, 2.0TGDI fuel power combination in the same class, and a diversified comfortable intelligent cockpit configuration, catching up with the joint venture in driving experience and comparable to the mainstream new forces in terms of intelligent experience, and achieving intergenerational transcendence of competing products in the same class in terms of vehicle strength.

At the same time, the Tiggo 8 also actively participated in the hardcore competition challenge, justifying Chery's quality: it has won 32 championships (the 2023 Ring Tower (International) Rally Gasoline Mass Production Group Champion, etc.) and 12 product honors (the mid-size SUV new car quality research ranked first among Chinese brands, the "Chinese Heart" top ten engines, etc.). Relying on strong technical quality assurance and quality-price ratio performance that surpasses its peers, the Tiggo 8 has won the sales champion of Chinese brand mid-size SUV and Chinese brand 7-seater SUV for two consecutive years in 2020 and 2021, the sales champion of medium-sized SUV and 7-seater SUV of Chinese brand fuel models in 2023, and the "No. 1 place in satisfaction of medium-sized SUV below 200,000" in the 2023 China Automobile Customer Satisfaction Index (CACSI) survey. As of now, Tiggo 8 has nearly 900,000 users worldwide.

From China to the world, Chery's strength declares: "Made in China" is not bad

The world likes to be pragmatic, and Chery is quite pragmatic. Judging from Chery's sales in March, nearly half of the sales of 181585 vehicles came from overseas markets, which is different from the situation of some independent brands that "sell well in China and eat deflated abroad", Chery has truly achieved "the same fragrance at home and abroad".

Because compared with the more exaggerated competition and marketing situation in China, the overseas market, especially the European market, pays more attention to the technology and quality strength of the car and the brand itself. As one of the first car companies in China to carry out overseas strategies, Chery has always been technology-oriented, building cars according to global standards, and is bound to open the global market with hard-core quality and justify the name of "Made in China". Today, Chery's business has expanded to more than 80 countries and regions around the world, and China's Chery is gradually becoming the world's Chery, and Chinese car companies represented by Chery have also begun to move to the center of the world's automobile stage.

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We always believe that sincerity is always nirvana. Chery tells us from his own experience: "China's core technology is not only about power research and sophistication. "Standing on the cusp of the wave of the new era, if China wants to not fall behind in the world competition, and the Chinese want to get a better life than before, technological research and development and quality upgrading in various industries in society are indispensable." We hope that China will have more "Chery", because "being far ahead cannot save China, and being down-to-earth is always the king!"