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In this era of looking at faces, the image of stars has long been more than just a shining person on the screen, their every move is in the spotlight. Recently, an unusual Weibo topic #仝卓工作室 publicly collects debts # quietly climbed the hot search list, revealing the professional disputes behind the glamorous.
The fuse of the incident occurred on the evening of April 7, 2023, when Tong Zhuo's studio issued a jaw-dropping announcement through social platforms: Because Tong Zhuo failed to reply to the studio's reminder WeChat and did not transfer the money on time to repay the money, the studio had to take public measures to remind him to repay the debt as soon as possible. It was originally a work trip to Thailand, but because Tong Zhuo asked to bring his family with him, he incurred an additional 26,731.9 yuan in non-work expenses, which was finally paid in advance by the studio staff and Brother Xu.
This incident can't help but make people think: how to balance the private behavior of celebrities with their public image? Is the studio's public debt collection a reasonable rights protection or emotional catharsis?
In the era of the fan economy, celebrities seem to have enough power to influence many things, but behind this power, it seems to be debatable whether it is used properly every time.
The model of collaboration between studios and artists may require new norms. In terms of benefit distribution and responsibility attribution, the two should establish clearer and more professional standards to avoid the occurrence of such embarrassing situations. This incident also reflects some of the more common phenomena in the entertainment industry: does the studio have enough say in the aura of the artist, and does the professionalism of the artist match his social status?
It is undeniable that Tong Zhuo's talent has won public recognition, but this debt collection incident has undoubtedly cast a shadow on his personal brand. Celebrities must not only have a face, but also a sense of responsibility. On the scales of money and credibility, the latter should weigh a little heavier. This is not only a small reminder to Tong Zhuo personally, but also a profound wake-up call to the entire entertainment industry. The entertainment industry is not a game without rules, and celebrities are not gods standing on the moral high ground, they need to abide by the basic rules and professional ethics of society like every ordinary person.