Text | Borage
Edit | Zhang Qingfeng
For only 3,999 yuan, you can win a big brand gold bracelet worth nearly 30,000 yuan, and there is such a good thing? Yes, such a "loss-making deal" really appeared in the live broadcast room of Internet celebrity Xiao Shenlong!
However, this low price is a "price change mistake" that occurred when the live broadcast room was put on the shelves. According to Xiao Shenlong's own estimates, the value of the loss of this live broadcast exceeded 10 million yuan, and it may even lose more than 100 million yuan.
So what was the situation of the live broadcast at that time? Is it true that so many people have picked up a big bargain for nothing?
1. The live broadcast made a mistake and the price was wrong
As a top Internet celebrity with 32.56 million fans, Xiao Shenlong's live broadcast online numbers have been stable at more than hundreds of thousands all year round, and this time is no exception. He spoke emotionally about the color of the bracelet in his hand.
Value, craftsmanship... Every detail, Xiao Shenlong introduced it very accurately. With the staff's order, Xiao Shenlong began to count down to 321, and then hung the shopping link of the gold bracelet on the shopping cart.
Although this bracelet does not have a very complicated pattern, it is also very classic. It can be seen that the original price marked on the page is 28999, and the actual price is 18999 yuan.
Generally speaking, it costs about 20,000 or 30,000 yuan for customers to buy such a bracelet in an offline gold store, so some fans began to hesitate. After all, the gold jewelry bought from the Internet is likely to be in the wrong place.
However, when everyone inadvertently refreshed the interface, they found that the price at the bottom of the product became 3999. In the beginning, the sales of goods were not so high. However, this price is about 15,000 yuan cheaper than the discounted price, who can not be impressed?
What's more, this is the famous Chinese gold! So countless fans put down the wait-and-see mentality and happily snapped up their favorite bracelets. In less than three or four seconds, the bracelet's best-selling logo was displayed thousands of times.
On the product page, there is a promise slogan that pays nine for a fake. Whether it's from the brand itself, or from the promise of a fake one-for-nine, this bracelet doesn't look like a fake. I believe that most people will take advantage of this first.
Because even if the price is wrong, it is a mistake of the live broadcast team and the anchor. Xiao Shenlong's expression was a little surprised when he saw that the sales were brought up, because he didn't expect that so many fans would be willing to pay for the price of 18,000.
Behind him is the interior of China Gold's store, as well as the poster of the spokesperson Liu Yifei. There were all kinds of gold necklaces and gold rings on the counter, which made Xiao Shenlong extremely proud. He did not forget to add a few words about the details of the bracelet.
He patted his chest and packed the ticket and said thank you for your trust. However, the style of painting in the comment area made Xiao Shenlong stunned, and someone said: I bought one for myself, and I want to buy it for my mother. Someone else said: Brother, you are wrong.
Some people also said: A bracelet worth thousands of yuan, it shouldn't be fake, right? Xiao Shenlong was stunned for a moment, but he didn't react yet. When he saw some of the comments, he immediately understood something.
He was so frightened that he quickly got up from his chair and clicked on the link with his fingers, only to find that the price was more than 10,000 yuan different from the discounted price he had set at the beginning. His smile vanished for a moment, and then, in a hurry, he tried to remove the link from the bracelet.
However, he didn't fight the hand speed of fans after all. The bracelets sold in the first wave have already sold out. If there were only a few or dozens of bracelets in the link, Xiao Shenlong could afford to pay for them, but those were thousands of gold bracelets, how should this be?
Second, although the bracelet was snatched up, netizens were very sober
Xiao Shenlong wanted the staff to quickly recover the loss, but he himself knew very well that as a big anchor, he couldn't go back on his word. Before he could come up with a countermeasure, the person in charge of the brand came to Xiao Shenlong's side.
The person in charge asked him: What is the situation of the price marked in the live broadcast room? Xiao Shenlong didn't know how to respond, so he had to argue: The brand also has a certain responsibility. But he knows better than anyone that he needs to compensate for tens of millions of losses.
To be honest, an anchor like him can make money back by doing one or two live broadcasts at will. But plus other miscellaneous expenses, he needs to compensate at least 300 million yuan.
Xiao Shenlong said bitterly that it was not easy for him, while showing a tangled expression. has been an anchor for so many years, and he has sold not tens of thousands of goods, but also thousands. Sometimes, good goods don't sell.
Sometimes, low-commission items are preferred by fans. Just like this time, if the price is more than 10,000, he can also make a lot of money, after all, who doesn't know that gold is worth it? But soon, the message on the barrage changed from sympathy to schadenfreude.
Because, this bracelet is only 8 grams, and it is only worth more than 3,000 yuan if it is higher. Some netizens said: Spending 3999 to buy a bracelet to wear is not a loss, I like to watch him pretend to be stupid.
Some netizens said: 3999 is also high, this brand, there are many gold bracelets similar to this one, generally about 3300 yuan.
Some netizens extended to the level of three views, thinking that although these thousands of bracelets are not a high price, the anchor's way of bringing goods is obviously a routine and deception. Some netizens bluntly said: 330 yuan, no more.
Sharp-eyed netizens saw the "hard gold copper coin" on the bracelet details page, and these 4 words can explain why the price of the bracelet is low. This kind of routine is very similar to the 99 yuan mobile phone advertisement in the previous TV commercials.
Years later, everyone finally saw through the false advertising on TV, but they couldn't prevent the emerging form of live broadcasting. Of course, Xiao Shenlong's method cannot be determined by deception, after all, only if he can act and hype can he bring popularity to the live broadcast room.
Fans are not fools, it's just that there is an information gap between the seller and the buyer.
What I'm afraid of is not that they can pay for the routine knowing the routine, but that they really think that they have bought tens of thousands of yuan of high-quality goods with a few thousand yuan. What's more, Xiao Shenlong has not used this routine once or twice.
3. This is not the first time that Xiao Shenlong has made the wrong price, is it an accident or deliberate?
Not only gold, Xiao Shenlong also missed the price of paper pumping and pizza machines. One thing to say, the price of the daily necessities he sells is indeed more cost-effective than the goods in the big supermarkets. Getting the price wrong once or twice, it can be said that he accidentally made a mistake.
The trick of always getting the price wrong is somewhat deliberate. I don't know how many customers are willing to buy those products because they trust him? If this form is necessary to drive sales, there is still some suspicion of false propaganda after all.
What's even funnier is that he always opens his mouth to say that it is a hundred million. When he first became an Internet celebrity, he said that he sold the company for 100 million or something, and later when he cooperated with the brand China Gold, he said that he would post 100 million upside down, which really filled the funny color.
He, like Simba, is a very good Internet celebrity with goods. However, Simba has long disdained to rely on the wrong price to win a position, and only Xiao Shenlong is still using the old routine, which has been tried and tested.
Such a drama as turning his face in public with the brand can be seen in almost every live broadcast of Xiao Shenlong. There are even fans who just watched his funny appearance before watching his live broadcast.
In a positive sense, it is indeed quite interesting to buy goods from the live broadcast room while also watching funny jokes. Once, when Xiao Shenlong promised to mark the price of the product for a few hundred yuan in front of the brand, he turned his head and asked the assistant to mark the price of dozens of yuan.
The brand was so angry that he picked up the goods on the table and was about to leave, and the barrage was played out in unison: don't pretend, don't act.
Epilogue:
When everyone comes into contact with the complex side of the Internet, they are more and more able to accept Xiao Shenlong's mode of bringing goods that they want to refuse and welcome, and few fans can keep their senses.
But no matter how far the live streaming has developed, I hope everyone can shop around before shopping rationally, and don't buy things with inflated prices and unwanted things because of impulse.
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
The information in this article is from:
[1] "Zhao Benshan's disciple Xiao Shenlong Baidu Encyclopedia"
[2] "Assistant Shen Long Wrong Price"
[3] "When Xiao Shenlong brought the goods and pumped paper in the live broadcast, he made a mistake in the price"
[4] "Xiao Shenlong's live broadcast room blatantly asked for giveaways, and even the apprentice couldn't help but place an order"