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China Research Network
During the Ching Ming Festival holiday, the domestic tourism market showed strong growth momentum, which not only reflects the enthusiasm of domestic consumers for tourism, but also reflects the gradual recovery of the tourism industry after the impact of the epidemic.
Judging from the data, the number of domestic tourism trips and tourist travel expenses across the country have increased significantly compared with the same period in 2019, which is undoubtedly a positive signal. It not only shows that people's enthusiasm for travel has not diminished due to the epidemic, but has increased; At the same time, it also shows that with the continuous improvement of the epidemic prevention and control situation, the tourism industry is gradually getting rid of the impact of the epidemic and getting back on track.
However, we should also note that the recovery of the tourism industry will not happen overnight. During the pandemic, the tourism industry has suffered a huge impact, and many tourism businesses are facing survival difficulties. Therefore, in the current recovery stage, we need to pay more attention to the healthy development of the tourism industry, take effective measures to support the recovery of tourism enterprises, and also need to guide consumers to travel rationally to ensure the stability and order of the tourism market.
In addition, we also need to see that with the continuous growth of the domestic tourism market, the quality of tourism products and services also needs to be continuously improved. Tourism companies should focus on improving service quality and travel experience to meet the growing demand of consumers. At the same time, government departments should also strengthen the supervision of the tourism market, crack down on illegal business practices, and safeguard the legitimate rights and interests of consumers.
Overall, the performance of the domestic tourism market during the Qingming Festival holiday is encouraging, but it also reminds us to keep a clear head and look at the recovery of the tourism industry rationally. Only through continuous efforts and improvement can the tourism industry truly usher in comprehensive, healthy and sustainable development.
According to the report written by the China Research Institute of Puhua Research Institute:
On this year's Qingming Festival, all localities continue the tradition of "remembering the martyrs" and "returning to their hometowns to worship their ancestors". Shanxi, Guangdong, Chongqing, Sichuan and other places in the red tourist attractions to carry out the Qingming Festival of heroes and martyrs, the majority of tourists through visits, cloud festivals, participation in theme cultural activities and other forms of remembrance of the revolutionary martyrs, inheritance of red genes.
At the same time, many families have started micro-tourism in the local area and surrounding villages. According to data from Ctrip.com, domestic local travel orders increased by 211% and domestic rural travel orders increased by 239% during the holiday period.
From "entering Zi to catch up with the roast" to "the water is hot and hot"...... Emerging tourist destinations such as Zibo, Tianshui, Tai'an, Kaifeng, and Jingdezhen have become new holiday hotspots. According to data from Qunar Travel Network, some train tickets from Beijing to Tianshui during the Qingming Festival holiday were sold out early, and the number of hotel bookings in Tianshui increased by 12 times; Kaifeng and Quanzhou were driven by the characteristic cultural tourism labels of "Wang Po Said Media" and "Hairpin Flower Tour", and the number of hotel bookings increased by 4.5 times and 3.3 times respectively year-on-year. On the Tujia B&B platform, as of April 6, the number of bookings for Tianshui B&B increased by 18.8 times year-on-year, and effectively drove the booking of B&Bs in Lanzhou, Jiuquan, Longnan and other places.
From the perspective of tourist structure, the enthusiasm of college students' "special forces" during the Qingming Festival holiday is still high. According to data from Qunar.com, tourists aged 18 to 25 account for more than 20% of the platform's customer base, making them the most active travel group.
"Travelers are diversifying their choice of destinations, seeking unique and recognizable products or scenes. An old street, a vegetable market, and a unique cuisine can all become the trigger for a city's explosion. ”
Flower viewing and outdoor hiking have become popular travel themes during the holidays. The Anshan Pear Blossom Festival, the Luoyang Peony Cultural Festival, and the Tianjin Begonia Flower Festival have been opened one after another, and municipal parks, country parks, theme parks and amusement parks, historical and cultural districts, business districts, and key tourist villages and towns across the country have ushered in a boom in play. On social platforms, national style dressing, new Chinese style, and Hanfu makeup have become popular keywords for flower viewing tours.
According to data from Fliggy, the popularity of Chinese style flower viewing during the holiday has increased nearly 3 times year-on-year, and Hangzhou, Suzhou, Wuxi, Luoyang, Wuhan and other cities are popular cities for flower viewing tours. The number of bookings for tourism products including mountaineering experience increased by more than 5 times year-on-year, and Huangshan, Tai'an, Leshan and other popular destinations for holiday mountaineering tours are among the most popular destinations for holiday mountaineering tours. In addition, the return of the giant panda "Fu Bao" to China detonated a craze for zoo visits. Tongcheng Travel data shows that the search popularity of domestic zoo tourism during the holiday increased by 192% month-on-month.
During the Qingming Festival holiday, the number of inbound and outbound tourists was close to the level of the same period in 2019, with 1.041 million inbound tourists and 992,000 outbound tourists. The demand for Hong Kong and Macao residents to return to their hometowns to worship their ancestors, visit relatives and friends, and go sightseeing and shopping has increased, and the number of overseas Chinese entering Southeast Asia and other short-distance markets has increased significantly. According to data from Tongcheng Travel Network, the most popular destinations for inbound air tickets are Shanghai, Beijing, and Guangzhou, and the popularity of inbound air tickets in Chengdu, Hangzhou, Qingdao, Xiamen, Kunming and other cities is also high.
The main challenges faced by the tourism industry in the recovery process mainly include the following aspects: First, market competition is a challenge that cannot be ignored in the recovery process of the tourism industry. With the continuous expansion of the global tourism market and the intensification of competition, countries and regions are competing for limited tourist resources. In order to stand out from the fierce competition, the tourism industry needs to focus on product innovation and brand marketing to meet the needs of different tourists and provide a unique travel experience.
Secondly, sustainability is another important challenge facing the tourism industry. The rapid development of tourism has brought great pressure and impact on the natural environment and social culture. In order to achieve sustainable development, tourism needs to focus on environmental protection, cultural preservation and social responsibility. For example, tourist destinations need to adopt strict environmental management measures, limit the number of tourists, and carry out eco-education activities, while tourism companies can also carry out community partnership projects to support local economic and cultural development and achieve win-win results with local communities.
In addition, technological innovation is also a challenge for the tourism industry to recover. With the continuous development of technology, the tourism industry needs to use technological innovation to improve service quality and travel experience. For example, through the application of big data, artificial intelligence and other technologies, tourism enterprises can more accurately understand the needs of tourists and provide personalized tourism products and services.
Finally, the travel industry also needs to deal with the challenges posed by emergencies such as public health events. Although the epidemic is gradually under control, the tourism industry still needs to remain vigilant and develop a sound emergency plan to ensure the safety and health of tourists.
In summary, the tourism industry needs to overcome many challenges in the recovery process, such as market competition, sustainable development, technological innovation and public health events. Only by continuously adapting to market demand, promoting innovative development, and strengthening cooperation and coordination can we achieve comprehensive, healthy and sustainable development of the tourism industry.
Prospects and opportunities for the smart tourism industry
The development prospects and opportunities of the smart tourism industry are broad, mainly due to the continuous development and application of advanced technologies such as mobile Internet, Internet of Things, cloud computing, big data, and artificial intelligence. These technologies not only promote the digitalization and intelligence of the tourism industry, but also provide infinite possibilities for the development of smart tourism.
With the improvement of people's living standards and the change of tourism consumption concept, the demand for tourism is growing, and smart tourism, as a new tourism model, can better meet the personalized needs of tourists and provide more convenient, efficient and intelligent tourism services. Therefore, the scale of the smart tourism market continues to expand, providing a broad space for the development of the industry.
Environmental protection and sustainable development are also important opportunities for the smart tourism industry. With the improvement of global environmental awareness, green tourism methods such as low-carbon tourism and eco-tourism will be favored by more tourists. Smart tourism can promote the green development of tourism through technical means and achieve a win-win situation of economic and environmental benefits.
With the rise of the sharing economy, more innovative tourism services will emerge in the fields of tourism accommodation and transportation. At the same time, the deep integration of tourism and other industries will also bring new development momentum and market space for smart tourism. The smart tourism industry is also facing opportunities for cross-border integration and expansion of the tourism industry chain.
The development trend of smart tourism
Smart tourism can promote the transformation and upgrading of the tourism industry. Through the application of technologies such as the Internet of Things and cloud computing, tourism enterprises can improve service efficiency, optimize management processes, reduce operating costs, and achieve sustainable development of the industry. At the same time, smart tourism can also help the tourism industry achieve digital transformation and enhance the overall competitiveness of the industry.
The development trend of the smart tourism industry is also reflected in the aspects of mobility, simplification of payment procedures, and the development and utilization of big data. For example, through the Internet of Things and cloud computing technology, the tourism sector can record tourists' behavior, interests and preferences during the trip, making the travel experience more efficient and intelligent. Through mobile applications, functions such as intelligent travel assistants, intelligent interactive systems, virtual reality experiences, and intelligent tourism marketing can be realized. Based on cloud technology, the use of new technologies and products such as mobile social networking and financial services can allow tourists to complete the payment process of tourism services more quickly; Big data can help the travel industry understand traveler behavior and redesign new travel products based on travelers' needs.
In general, the development prospects of the smart tourism industry are broad, the market size is expanding, with the continuous innovation and application of technology, smart tourism will be more intelligent, convenient, to provide tourists with a better travel experience. At the same time, the government, enterprises and all sectors of society should also work together to promote the sustainable and healthy development of the smart tourism industry.
If you want to know more about the professional analysis of the smart tourism industry, you can click to view the article written by the China Research Institute of Puhua Research Institute
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