I don't know if you still remember, two days ago, when Lao Hu was talking about BYD's 7 million "milestone", he mentioned that on April 1, the new Denza N7 will be launched.
Now, here it comes.
On April 1, the all-new Denza N7 was officially launched, with a price range of 239,800 yuan to 329,800 yuan. Seeing this price, many people may not be surprised, after all, the starting price of more than 200,000 yuan, which is not related to "cheap", can always make people jump repeatedly between buying and not buying.
However, Lao Hu feels that all the behaviors of putting aside "value" and only talking about "low prices" are somewhat "hooligan". So, if you are not a simple "low-price party", then there is actually a lot to talk about this new Denza N7.
Price is not synonymous with value, "equality" is
Lao Hu likes the word "equal rights" very much, and always feels that this is the most heart-warming thing in our not so easy life. The all-new DENZA N7 is good at perceiving people's hearts.
The length, width and height of 4860mm/1935mm/1602mm, as well as the wheelbase of 2940mm, bring a good cabin space, and passengers in any position in the front and rear rows can get the "right" to stretch freely in the car.
A key part of the "equal rights" of comfort is the assistance of the all-new DENZA N7 with exquisite materials and configurations. The car is equipped with Nappa leather-wrapped seats throughout, which are comfortable to the touch and premium in texture. The ergonomically designed seat of the 5D cloud sense also gives it the effect of sitting for a long time without getting tired.
Of course, if the seat configuration is not complete, it is not good to talk about comfort. In terms of comfort configuration, this car not only supports 14-way electric adjustment, heating, ventilation, and massage functions for the main driver's seat, but also upgrades the comfort of the rear seat. The rear seats of the all-new Denza N7 have been upgraded to electric backrest adjustment, and special functions such as electric control, heating, ventilation, and 10-point massage have been specially arranged, including the rear armrest screen.
Truth be told, that's all there is to the D-segment executive luxury car. If you have a million-dollar luxury car at home, you can compare it. From the million-level executive luxury car used for reception at home, back to the N7 for commuting, there will be no sense of gap.
Each position is a "VIP luxury seat", and Lao Hu thinks that there should be nothing more attractive than this kind of "equal rights".
In addition, the Devialet shock audio is also an unattainable configuration for many models of the same level, and it is this audio that many audiophiles can't stop, and the new Denza N7 has achieved the standard configuration of the whole series.
When you're travelling with your family, or you're alone in the car, you'll feel like you're in a world-class opera house while the music from the 16 Devialet speakers flows into your ears.
The old fox was already a little impatient just by substituting it.
Luxury is not the best "spokesperson", "experience" is
Lao Hu thinks that there is no need to emphasize the sense of luxury all the time, and there is a feeling of deliberately "concave car design" when he talks too much. If you really want to do marketing, "experience" is the best "spokesperson".
Of course, the real luxury is definitely not "inlaid with gold and silver", in the new DENZA N7, people can naturally feel luxurious, but also the high-quality travel experience brought by the Yunnan-A intelligent air body control system and supercharging configuration.
I believe that there is no need to say more, many people have heard of the Yunlin-A intelligent air body control system. After the upgrade, the new DENZA N7 Yunnan-A system has been upgraded from the previous single-cavity air spring to a double-cavity air spring, which supports three adjustable stiffness, height and damping.
Its advantage is that it has a very strong ability to adapt to the scene, and the impact force is small enough when speed bumps, seam roads, manhole cover roads, and potholes, and serpentine piles and high-speed cornering can also give everyone enough driving confidence.
In addition, it can also adjust the vehicle height manually/automatically, and extend multiple functional modes such as speed adjustment, intelligent welcome, cargo mode, and height safety locking. The elderly, children, pets, etc. get on and off the bus, or take up items, and the vehicle can be adjusted according to the actual situation.
Lao Hu believes that it is more like an omnipotent travel "housekeeper", able to give everyone meticulous "care" in various scenarios, making people feel satisfied.
In addition, the dual-gun supercharge of the all-new Denza N7 is also worth talking about.
Many people may know that energy replenishment has always been a pure electric "pain point" that everyone cannot avoid. In Lao Hu's view, even if the current pure electric vehicle market is hot, it can be said that there are very few that can really make charging as efficient as refueling, which is one of the reasons why many people now think that the value of electric cars is not high.
The all-new DENZA N7 adopts a global 800V high-voltage architecture, equipped with black technologies such as dual-gun boost charging and pulse self-heating, with a maximum charging power of 230kW and a range of 350km in 15 minutes and 100 km in 4 minutes. Without the anxiety of replenishment, the value of the all-new DENZA N7 instantly came up.
The "difference" between the new and the old model is its "cost performance"
Many people think that the new Denza N7 has no "cost performance" at all, in fact, this is really a bit "wronged" it, don't believe it, the old fox will give you a comparison.
Far from it, let's "compete" with the 2023 DENZA N7.
The entry price of the 2023 Denza N7 is 301,800, while the entry price of the 2024 Denza N7 is 239,800. On the basis of a lower threshold, the 2024 Denza N7 is more superior in configuration, for example, the new Denza N7 is directly equipped with variable suspension, while the 2023 Denza N7 does not.
Configurations such as memory parking and hands-off detection on the steering wheel are directly standard on the new Denza N7, while the 2023 Denza N7 entry version is directly not equipped.
Including some optional configurations, the 2024 Denza N7 will be more flexible, such as a 7-inch rear LCD screen, which can be optional on the 2024 Denza N7 entry-level model if you want, while the 2023 Denza N7 does not support this option.
Although it is said that taking the new and old models of a car for configuration PK is somewhat inconsistent. However, we need to admit that from the actual performance, the "difference" between the configuration and the entry threshold between the new and old models is the embodiment of the high cost performance of the new Denza N7.
epilogue
When the value of a car is high enough, it is biased to insist on low prices. Therefore, for the all-new DENZA N7, Lao Hu believes that from the perspective of its fully upgraded core product strength and the realization of luxury and comfort "equality", it may be more conducive to us to make an objective judgment.
In the end, Lao Hu made a summary, the starting price of this car of more than 200,000 yuan is indeed not "cheap", but the new Denza N7 luxury evolution is equivalent to "value" on the basis of the past, and the product power is absolutely nothing to be picky about.
More than 200,000 people may have to do a struggle of ideas to buy a car, but more than 200,000 people buy a new Denza N7 that can be comparable to the value of a million-dollar luxury car, I believe you don't need to think too much.