I am He Jialin, Shandong Liying Network, this article was originally written by me, please keep the author's information and indicate the source for reprinting.
With the rise of the e-commerce industry, more and more people have embarked on the road of making online stores. Subsequently, Taobao's agency operation business came into being, helping some whites who can't operate to solve operational problems. But there are still a group of people who are worried about whether this industry is reliable?
Today, I will talk to you about the popular Taobao operation business in the e-commerce circle.
First of all, Taobao operation is still very reliable, the key is whether you can choose a reliable agency operation company.
Let's do the opposite today, talk about what those unreliable operating companies look like? What are the factors that are used to screen out reliable companies?
Routine 1: Advertising + sales model.
When many novices first come into contact with the agency operation business, they will go to the search engine to search for "what are the reliable companies"?
Article 2...... It's all their ads.
Don't underestimate this advertisement, it will cost a lot of money.
First of all, it will require a certain amount of pit fees.
For each click, the company also pays a certain amount of money to the search engine.
If you place a day of advertising on the three major search engines + 2 major short video platforms in China, you will need at least 20,000 yuan.
There is also the cost of sales, and sales are the hardest to find right now. Finding sales requires personnel. Sales + personnel + advertising expenses just mentioned + miscellaneous = (a lot of money)
The flow of funds every day is terrifying, and the company must not find some way to make some money (ah, not make some money)
So the goal is on the simple and cute Xiaobai.
Xiaobai 1: I want to sell toilet paper, which is produced by my family, and the quality is good, and it sells for 20 rolls.
Company: Good to sell, good to sell, our quality is so high, 30 is OK.
Xiaobai 2: I don't have a product, you can choose one for me.
Company: Sell wet wipes on Taobao, although the brand is not outstanding, but the quality is amazing. Sell for 10 yuan a pack.
……
Let's just say that these can really be sold?
No matter how high the quality of your toilet paper is, what's the matter? I'm going to use your toilet paper as a weapon?20 A roll, other stores can buy a car.
Your wipes don't have a brand, but the quality is good, 10 yuan a pack. How did you have the face to say the price? Are your wipes more moisture than others?
These examples are given to illustrate that such companies are extremely irresponsible.
It's not about doing things with the goal of doing a good job in the store.
It is one that can fool one.
So you must stay away from this kind of company.
Routine 2: Free in the early stage, 3% commission will be charged when the monthly sales reach 300,000.
This kind of routine is Xiaobai's favorite and most easily fooled routine.
The company said: product selection, store opening, shop level, and store decoration are all free. But you have to pay for the bill by yourself.
Xiaobai heard that it didn't cost much, so he cooperated decisively!
The store level and store decoration promised by the company will generally be arranged, and if you don't do it well, it's not bad, and you don't understand it anyway.
Later, I began to ask Xiaobai for the money to make up the order.
A lot of money was spent.
But the effect of the store is okay in addition to the early stage, and the later stage can be summarized every day with the word bleak.
When you see this miserable situation, you will soon want to give up.
The company is waiting for you to say that you will end the cooperation, because he has already earned all the money he should have earned.
Continuing to work together can only lead to more earnings.
This kind of company's routine is earned by relying on the commission of supplementary orders.
Each one doesn't earn much, and the more people cheat, the more money you make.
This routine is also very common, so be sure to keep your eyes peeled for the scam.
To sum up: reliable companies are copies of these companies.
No sales + lots of advertising.
Fees are charged at a reasonable rate. Such as basic service fee + commission.
Finally, I want to say, who is not suitable for Taobao to operate?
has said so many companies' routines, and the people they target are mainly novices who have no experience. Therefore, Xiaobai is not suitable for finding a generation to operate.
Bao Ma and pregnant mothers are also not suitable for surrogate operation. It's easy to be blinded by the words of scammers. Thus making the wrong decision.
Not everyone is suitable for e-commerce, and not everyone can make a lot of money.
It's important to find the right field for you!