I am He Jialin, Shandong Liying Network, this article was originally written by me, please keep the author's information and indicate the source for reprinting.
Background: I have been in the e-commerce industry for eight years. A little bit of my own opinion. Today, I will use the comparison of two real cases to talk to you about whether the operation of Taobao is effective?
Case 1: There is no source of goods to bring goods, and one is one.
Victim: Sister Zhang
Event review: One day, when Sister Zhang was watching a short video, she swiped a video of "teaching Xiaobai to open an online store". After watching the whole video, Sister Zhang didn't feel that it was too difficult. And there are a lot of comments in the comment area that "there is no supply, it has been made into a store" and "it is easy to open a store". Sister Zhang, who had been staying at home after giving birth, was instantly moved.
So she clicked on someone's avatar and began to ask her about her experience in e-commerce.
The other sister's eldest sister was very enthusiastic. After listening to Sister Zhang's experience, she first politely said that she had also ....... (Using empathy to bring people closer)
Besides, I have been doing e-commerce since 19 years, and I didn't know anything before. Now I have a monthly income of more than 10,000 yuan. (Expressing the past, showing achievements - increasing the confidence of Xiaobai)
In the end, she will say that she didn't do it alone, but found a family to run the company. This company is very good at doing no supply, and Bala Balakua is a good company. (The last step to lead "white" into the pit)
The routine is three steps, so that Xiaobai is confused and falls into their trap.
As expected, Sister Zhang quickly contacted the agency after listening to her experience.
Sister Zhang contacted the company, and the other party received Sister Zhang very warmly and told her about their company's previous service cases and so on.
In fact, the company has long known that there is another "pit". Because that eldest sister is one of the employees of this company.
This is a huge trap, which is distributed with all the types of work of this company, including those who are responsible for receiving you with short videos, those who are responsible for opening stores and receiving you, and those who are responsible for operating reception......
After Sister Zhang entered the pit, the company began to help her select products, open stores, and S orders......
Every money that the company asked her to pay, she paid to the other party's account on time.
The early effect is okay, and Sister Zhang is also very satisfied.
But after a month, the store began to stagnate.
Sister Zhang instructed the company many times to let them serve snacks.
But the company said: "The account balance is insufficient, or you can recharge some money."
Sister Zhang has seen that the store has achieved this level, and the early effect is not bad.
I added another 3,000 yuan to the other party's account.
After this transfer, Sister Zhang never contacted the company again.
Sister Zhang realized that she had been deceived.
With this case, we can conclude that:
Is it reliable for the operating company to help you open a store without a source of goods!!?
How can you unconditionally trust a company you don't know without your own experience?
I also entrusted them with the most important selection of products for opening a store.
He said it was easy to sell, and you believed it. You believe that you can make a lot of money.
There are not so many people in this world who are worth trusting. The most trustworthy thing is yourself.
A reliable agency operation company will not cooperate with merchants who do not even have products.
Because he can't give you a guarantee that this product is definitely easy to sell. But scam companies can, in their eyes, they can sell anything, and everything is easy to sell.
Case 2: I am blessed to have you.
Beneficiary: Xiao Li
Event review: Xiao Li failed to start a business before, and now he wants to open a Taobao store, and he also chose a favorite product. He found an agency operating company and wanted them to help him run it.
After understanding his situation, the operating company analyzed the products he chose according to market trends. To sum it up, it's not easy to sell. Suggest that he change the product.
After many exchanges between the company and Xiao Li, they finally settled on a product that was not so competitive and moderately priced.
The company signed a contract with Xiao Li in the payment mode of charging service fee + commission.
During this period, the company gave feedback to Xiao Li many times on the progress and effect.
The store returned to its original cost in two months.
In the days that followed, it can be seen that the company has been helping Xiao Li operate with all his heart. Until now, the store's income has been considerable.
I wrote this case to make a contrast with case one.
A good company and a reliable company will not be able to pull your wool.
Will carefully analyze whether the product you choose is suitable for selling in the current market according to the market trend, and which market is suitable for selling?
So do you say that this Taobao agency operation is effective? The answer is yes.
Choose the right product, choose the right company. It's hard to make it work.
To sum up: it is very important to choose a product!
These are all very important factors for agency operations to make an effect.
All merchants must be discerning!