Xiaomi celebrated its 14th anniversary and kicked off the annual "Rice Noodles Festival". During the 20-day event, Xiaomi arranged a series of celebrations, including souvenir gifts, invitations to Mi Fan to visit the Xiaomi campus, and product discounts. This year's rice noodle festival is divided into four phases: pre-sale period, good start, category period and climax period, each stage has different activities and offers.
As part of the Rice Noodles Festival, Mi Mall launched a special event to win a "Mi Titan Commemorative T-Shirt". The print design of this T-shirt is inspired by the formula of Xiaomi's self-developed alloy material, Xiaomi Titan Alloy, which has a high commemorative value.
Xiaomi Titan Alloy is the best material selected by Xiaomi from 10.16 million formulas, after 1,550 practical tests, and finally screened through AI and other technologies.
The festival not only provides a platform for rice noodles to celebrate and participate, but also demonstrates Xiaomi's ongoing commitment to technological innovation and product development. Through such activities, Xiaomi has strengthened its connection with consumers, while also enhancing its brand image and market influence.