When the ice cream flowers bloom, the snow season in the Northeast ends.
During the two sessions of the National People's Congress this year, the renewal of the Northeast has become a hot word. The GDP growth rate outperformed the national average, and the net inflow of population was achieved after many years, and the old industrial base cities counterattacked out of the circle...... Changchun, Shenyang, Harbin, the three points on the map, the three fires in the snow season, and the three lights of "combat power" make the outside world feel that the "Northeast Old Railway" is indeed different from the impression and imagination.
Spring returns to the black soil, and the last batch of snow resorts in the Northeast have recently been "sealed". What is still unfinished is that the ice and snow songs and crowds of people in the white mountains and black waters, the meticulous actions behind countless warm encounters, the relief and pride of the Northeast travelers when they hear that their hometown is praised, and the beautiful expectations of starting again after the 20th anniversary of the implementation of the Northeast revitalization strategy.
Half a year of ice and snow, half a year of green water and green mountains. Inspired by the new era and new concepts, the Northeast has re-examined its resources, and after the practice of the snow season of "bursting out of the circle", it will continue to advance towards the "golden mountains and silver mountains" throughout the year, which will also bring a broader imagination to the road to comprehensive revitalization.
"Breaking out of the circle" is not an accident in one season
The spring snow is gradually disappearing, and the "sealing board" is imminent, and the Beidahu Ski Resort in Jilin City, Jilin Province, which is in the remaining veins of Changbai Mountain, has been slightly quiet. According to the glibei platform, as of March 28, it ranked first in the country with 3,075,700 kilometers of skiing mileage. "This season, the number of visitors exceeded 800,000. Yan Shuai, head of the marketing department of the resort, said that it is not a problem to set a record in the next snow season, and now it is more about planning and running the spring, summer and autumn.
Skiers ski in Vanke Songhua Lake Resort, Jilin City, Jilin Province, December 30, 2023. The photos were taken by Xinhua Daily Telegraph reporter Xu Chang
Realizing the seamless connection and smooth transition between ice and snow and summer vacation has become the consensus of all parts of Northeast China to continue to expand cultural tourism. This snow season, the three northeastern provinces have set a record of extreme popularity and prosperity since the development of modern tourism in the local area. During the period of unexpected wealth, it also caused thinking about whether it was an accident and whether it would be short-lived.
"Breaking out of the circle" came at the right time.
"In the first snow season after the Winter Olympics, people's desire for ice and snow is adapted to the natural resources, convenient transportation, and industrial scale of Northeast China. Xin Benlu, director of the Key Laboratory of Ice and Snow of the Ministry of Culture and Tourism and professor of Jilin University, said that 2023 is the 20th anniversary of the implementation of the Northeast revitalization strategy.
According to data from Meituan and Dianping, during the snow season, the search volume of keywords such as "skiing" and "skating" in Jilin Province increased by more than 22 times month-on-month. During the New Year's Day holiday, 135 million domestic tourists traveled across the country, and the three northeastern provinces received 20,038,300 tourists, equivalent to 14 out of every 100 tourists went to the northeast; during the Spring Festival holiday, 474 million domestic tourists traveled nationwide, and the three northeastern provinces received 83,590,100 tourists, equivalent to 17 out of every 100 tourists in Jiliaohei.
On January 16, tourists took photos in Changchun Ice and Snow Xintiandi.
"Bursting out of the circle" comes from accumulation.
Northeast China is the cradle of China's Winter Olympics talents, and the first-mover advantage of ice and snow sports has led to the generation and growth of ice and snow tourism, ice and snow economy and trade, ice and snow equipment manufacturing and other industries. Since 2016, the three provinces have intensively issued policy documents to escort the ice and snow industry. Among them, Jilin will include ice and snow and summer eco-tourism in the "14th Five-Year Plan" three trillion-level industries, Heilongjiang plans to exceed 450 billion yuan in the total output value of the ice and snow industry in 2030, and Liaoning proposes an annual growth rate of no less than 15% in ice and snow tourism revenue.
"Behind the flow blowout, the accumulation of quantitative changes to qualitative changes. Jin Ming, director of the Changchun Municipal Bureau of Culture, Radio and Tourism, said. Northeast China is the pioneer area of China's cold ice and snow economy, Jilin City Wurime Ice and Snow Festival, Harbin International Ice and Snow Festival and other activities everywhere have decades of experience, coupled with the recent adaptation of young audiences of the project continues to be new, such as the county seat of Yanji has added Yanda Internet red wall, China Korean Folk Garden, water market and other check-in places, after years of accumulation and diversified business formats to make the ice and snow cake more and more "fragrant".
On March 7, at the Chinese Korean Folk Garden in Yanji City, tourists wore traditional Korean costumes and took pictures.
"Burst out of the circle" inspired to join hands with "Changhong".
"The Northeast is a family, and the division of labor is not separated". "Erbin out of the circle" is not associated with monopoly and involution, but uses the catfish effect to stimulate all parts of Northeast China to give full play to their comparative advantages, carry out industrial linkage and cross-regional interaction, promote the situation of "Internet celebrity" in the whole region, and form the foundation from joining hands with "Ji Hong" to joining hands with "Changhong". "Like Harbin, we started planning last spring", and the whole of Northeast China is now looking at the long-term as they review the entire snow season.
Refuse to be short-lived, and seek "precision on the demand side, force on the supply side, innovation on the product side, and changes on the channel side". Hu Bin, secretary of the Jilin Municipal Party Committee, introduced that ice, snow and rime are not all the charm of the northern river city, and the local area is now not only shaping the top ten cultural tourism IPs throughout the four seasons, but also promoting urban renewal actions such as smooth roads, block transformation, and leisure to benefit the people.
Will the "big old black coarse" remain the same
At the beginning of March, a southern girl lost contact with her traveling in Mohe City, Heilongjiang Province, and the police searched for her all night only to find that she was eating at the home of her enthusiastic fellow villager. This news has added heat to the warm reputation that Northeast people have saved in a winter. In this regard, some netizens also left a message, "At 4 o'clock in the morning, there are seven or eight dishes on the table, asking which province in your country can do it" "I have never been to the Northeast, I also want to meet if I can meet the goose stewed in an iron pot"......
The sense of regional identity is often blurred, causing many outsiders to think that "the Northeast people are old and coarse". This snow season, the southern tourists who support half of the crowds of the country, only after being immersed in the white mountains and black waters realize that "what do you see?
On February 24, tourists watched the Lantern Festival fireworks show on the banks of the Songhua River in Jilin City, Jilin Province.
Traffic password for national mobilization.
"It's no longer the government's all-encompassing package, it's the mobilization of the whole society. Bing Zheng, dean of the Northeast Revitalization and Development Research Institute of Jilin University, believes that the snow season in Northeast China is deeply rooted in the hearts of the people, from the combination of economic and social development highlights and people's daily life. Compared with relying solely on government promotion and service in the past, the people spontaneously fill various positions in the whole chain of "food, housing, transportation, travel, entertainment and shopping", such as villagers' meals, love hitchhikers, free buses, voluntary snow clearing, etc., so that the external image of Northeast people is more three-dimensional.
"I have watched a short video and come to the Northeast", and many young foreign tourists' trip to the Northeast began with the platform "planting grass". In their daily life, they are keen on offline experience and online sharing, not only relying on "pulling weeds" to bring direct increments of Northeast cultural tourism, but also continuing to increase the popularity of the location through secondary distribution such as retweets and likes.
A subtle transformation of atmospheric culture.
"Strong wind, heavy snow, big voice, big fish, big meat, big plate", geographical climate and historical changes have given birth to the atmospheric culture of the Northeast people. Like a coin, it has a generous and enthusiastic side that does not care about small profits, and it also has a rough and careless side. The latter was once magnified into a "big old black coarse" and solidified into the colored glasses of the Northeasterners from the outside world, but during the snow season, details such as frozen pear plating, sweet potatoes with spoons, horse wings, and subway carpets made the former gradually magnified, forming one and the other.
The tradition of hospitality and the creativity of "pet and" let the outside world see that the Northeast people can not only maintain the atmosphere but also be refined. Taking Changchun Ice and Snow Xintiandi as an example, the "Little Potato" did not encounter snow when it came, and the four snow guns were fully powered to "artificial snowfall"; the queue time was long, and the sugar gourd, cute pet show, and "subject three" were arranged in turn; the ice sculptures melted ahead of schedule during the Spring Festival, and 32 ice carvers entered the site in time to replenish the warehouse. "Strive to make those who come from afar happy and satisfied. Jiang Licheng, chairman of Jilin Provincial Construction Group, said.
On December 30, 2023, visitors watched the "Journey to the West" theme show at the Changchun Zoological and Botanical Garden.
The positive transmission of public opinion in Northeast China.
For a period of time, Northeast China has been mentioned by the outside world, often involving economic backwardness, population outflow, bureaucracy and other declining topics, which also brings psychological shadows to some Northeast people and go away. The fire of this snow season has not only ignited cultural tourism and related industries, ignited positive public opinion in Northeast China, but also ignited the confidence of Northeast people in their hometown.
"Change the passive situation of public opinion in the Northeast for many years. Bing Zheng believes that the spontaneity of the people brings flexibility in publicity, so that this snow season has become a turning point in public opinion in Northeast China, and Northeast people collectively defend the positive image of their hometown, and cannot tolerate the phenomenon of individual Northeast people stealing customers, and take the initiative to fight back against those voices in the field of public opinion, and continue to convey the good impression of Northeast China to the outside world.
"This winter, the colors of Jilin City are no longer black and white, and the hometown is changing little by little, and relatives are welcome to go home to ......" After the interaction between "Little Sugar Orange" and "Rime Baby", a primary school student wrote in his winter vacation homework.
Can the "Northeast Old Iron" create another miracle
On February 18, the first day of work after the Spring Festival holiday, Jilin, Liaoning and Heilongjiang held the "first meeting of the New Year" to promote the business environment and project construction. The hot search in the snow season has made the outside world further realize that "investment in Shanhaiguan" is just an emotional groove once upon a time, and the Northeast is not only beautiful snow and people who can fight, but also Youwo's nature, daring culture, leading enterprises, colleges and universities, and top-notch scientific research institutes.
Northeast China is located in the latitude to the north and longitude to the east of China, with the only cold temperate zone in China, and the temperature is lower than that of Stockholm and other Nordic cities at higher latitudes on nine cold days. But it is this distant and cold land often mentioned in costume dramas that created the industrial miracle of New China - the first furnace of molten steel, the first automobile, the first jet aircraft, the first 10,000-ton ship, etc. were all born in Sri Lanka. Can the Northeast, which is no longer leading in the era of market economy, create miracles again?
This is the rime scenery of Beidahu Ski Resort in the Ice and Snow Experimental Zone of Jilin City taken by drone on December 23, 2023.
The snow season has strengthened the transformation of the Northeast.
"The revitalization of cultural tourism in the Northeast takes the lead, and cultural tourism is led by strong ice and snow. Xin Benlu believes that the successful snow season will bring more transformation power to the optimization of the industrial structure of the old industrial base in Northeast China. "As the 'eldest son of the republic', the Northeast has a strong industrial foundation and is a long board, and the proportion of the secondary industry is too high is a short board, and there is still a gap with the national tertiary industry accounting for 54.6%. Cultural tourism is an important growth point to expand domestic demand and create wealth, and this snow season confirms that the Northeast has the ability to continue to do a good job in cultural tourism. He said.
Expanding project investment, enriching product supply, and anchoring the goal of building a strong province in culture, tourism, and ice and snow, Jilin did not slow down at the end of the snow season. Sun Guangzhi, director of the Jilin Provincial Department of Culture and Tourism, said that this year, Jilin will focus on the full elements and the whole chain of "tourism +" to develop five leading 100-billion-level industrial clusters such as ice and snow tourism, rural tourism and forest tourism, as well as four characteristic 10-billion-level tourism industry clusters such as border and research, and strive to achieve a scale of 500 billion yuan in the ice and snow tourism industry.
The snow season brings fire to the attraction of the Northeast.
The dividends of the transformation of cold resources into the heat industry, as well as the living environment and consumption scenarios it creates, are becoming the confidence votes cast by foreign capital for the Northeast. In the early spring, the "Yabuli time" once again witnessed the landing of a number of large projects in Heilongjiang; Liaoning plans to add 1,000 new foreign-funded enterprises to the implementation of the project of attracting strong and extending the chain to expand investment; and among the more than 2,500 major projects implemented in Jilin this year, the investment in industrial projects accounts for more than half.
"Northeast is a good place" has taken root in the hearts of more people. Before the Spring Festival, Jilin Province held a symposium on entrepreneurship and employment cooperation for Kyrgyzstan people returning to their hometowns, with 4.95 million online viewers, and many people expressed their desire to return to Kyrgyzstan for entrepreneurship and employment cooperation. "When I return to my hometown, I feel warm and welcoming. Chai Xiu, president of Shanghai Miaokeland Food Technology Co., Ltd., said.
This is the scenery of the north scenic area of Changbai Mountain taken on March 26.
In 2023, Jilin will have a net inflow of 43,400 people, the first time in nearly 13 years, and Liaoning's net inflow of 86,000 people, reversing the net outflow since 2012.
The snow season has stimulated the new force of the Northeast.
Recently, from the transmission of the spirit of the National People's Congress and the National People's Congress from all over the country, it can be felt that the Northeast has a clearer understanding of the development of new quality productivity, not "reopening the gong and drums", but promoting the transformation of new industries and new models according to resource endowment, industrial base, scientific research conditions, etc. This year's national GDP growth rate is expected to be about 5%, and Jilin, Liaoning, and Heilongjiang have set targets of about 6%, 5.5%, and 5.5% respectively, in order to "self-pressurize, jump up and touch high".
We firmly believe that "the Northeast will be able to regain its strength". In addition to consolidating the foundation in the traditional five major security fields, it is also promoting the leading development of pillar industries such as high-end equipment, intelligent networked new energy vehicles, and biomedicine, accelerating the priority development of emerging industries such as cutting-edge new energy, new materials, satellite manufacturing and data processing, drone manufacturing and low-altitude services, aiming at cutting-edge tracks such as quantum technology and life sciences, and forward-looking layout of future industries......
"Northeast Old Railway", the future can be expected.
Source: Xinhua News Agency