According to the report, silver e-commerce refers to the development needs of an aging society, with the silver-haired population as the target user, the e-commerce platform as the carrier and channel, the upstream manufacturers and service providers, the link hospitals, pension institutions, communities and other resources, to provide or promote the development, design and manufacture of more abundant and diversified products and services for the elderly to the silver-haired group, as well as the participation of the elderly in e-commerce economic activities.
Regarding silver e-commerce, the report puts forward six major views: silver e-commerce can not be simply regarded as vertical e-commerce, silver e-commerce diversified business burst out of new vitality, silver e-commerce empowers upstream manufacturers, service providers and multi-party participants with digital technology and data elements, silver e-commerce is the most convenient incut for the elderly to integrate into the digital society, e-commerce "helps the elderly" at the same time also opens the door to "pit the elderly", and silver e-commerce exports Chinese solutions to deal with the global aging problem.
The report analyzes the development format of silver e-commerce in mainland China from the aspects of silver live e-commerce, silver rural e-commerce, silver cross-border e-commerce, silver life service e-commerce, silver instant retail, etc., and looks forward to the future development trend of silver e-commerce, believing that silver e-commerce products will accelerate intelligent upgrading, service attributes will be enhanced, the model will accelerate the pace of globalization, consumer demand will become increasingly stratified, and will focus on multi-format integration and innovation.
In order to promote the development of the silver e-commerce industry, the report puts forward relevant suggestions, including building a standard system for silver e-commerce, encouraging the integration of silver e-commerce and multi-business formats, further promoting the transformation of cultural tourism, sports and entertainment and other life fields for the elderly, strengthening scientific and technological innovation capabilities to promote smart elderly care services, actively cultivating and expanding the smart health care industry, exploring and innovating new models of housekeeping services, and creating an innovative and inclusive business environment.
Summary of the report
1. The impact of an aging society on e-commerce
Population ageing is a worldwide phenomenon
Develop a silver economy to cope with the aging of the population
Opportunities and challenges faced by the development of e-commerce
2. The concept of silver generators and their impact on the economy and society
What is a silver e-commerce company
What is the significance of developing silver power enterprises
3. The development format and outlook of silver e-commerce in mainland China
Silver live e-commerce
Silver-haired rural e-commerce
Silver cross-border e-commerce
E-commerce of silver life services
Silver Instant Retail
4. The development trend of silver power generation
Silver e-commerce products will accelerate intelligent upgrading
The service attributes of silver generators will be enhanced
The silver e-commerce model will accelerate the pace of globalization
Consumer demand for silver e-commerce will become increasingly stratified
Silver e-commerce companies will focus on multi-format integration and innovation
5. Suggestions for the development of the silver e-commerce industry
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