Text: Understand the original Zhou Tong of the Che Emperor
A few days ago, we photographed the actual car picture of the Tonale Tributo Italiano tribute to the legendary edition model (hereinafter referred to as the tribute to the legendary version) at the Alfa Romeo dealership, which will be launched in China on April 10 and sold in a limited edition. It is reported that Alfa Romeo will also launch the Giulia Juliet and Stelvio Stanway tribute to the legendary edition of the model, the tribute to the legendary version of the model will be used as the top version of their respective car series, as a reference, Tonale Tonali is currently on sale a total of 2 models, priced at 259,800 yuan and 294,800 yuan respectively.
The Alfa Romeo Tribute Legend is made up of three models, and in terms of body colours, the Giulia, Stelvio and Tonale Tribute Legends are painted in red, white and green, respectively, inspired by the Italian flag. As one of three special editions, the Tonali Tribute Legend is available in Montreal turquoise with a black roof and exterior mirror caps with Italian flag elements, while the Stelvio and Tonale Tonali are additionally fitted with body-coloured exterior packages.
Inside, the Tribute to the Legend Edition has been upgraded with perforated leather seats with red stitching, embroidered "Tributo Italiano" logo on the front seat headrests, and other interior designs are basically the same as those of the regular model, with a 12.3-inch full LCD instrument screen, heated steering wheel, leather seats, heated / ventilated front seats, a 10.25-inch center display, mobile phone connectivity mapping, and automatic air conditioning.
In terms of power, the Tonale Tributo Italiano Tribute Legend Edition is expected to continue to be equipped with a 2.0T engine with a maximum power of 197 kilowatts and a peak torque of 430 Nm, matched with a 9-speed automatic manual transmission, and a full-time four-wheel drive system.
Market Analysis:
Alfa Romeo, which focuses on handling and sports, has not attracted much attention in the domestic market, and on March 15, 2024, Alfa Romeo announced a new price system in the country. Among them, the guide price of the Giulia Juliet series starts at 313,000 yuan, with a maximum decrease of 56,800 yuan, the guide price of the Stelvio series starts at 357,000 yuan, with a maximum decrease of 64,800 yuan, and the guide price of the Tonale Tonali series starts at 259,800 yuan, with a maximum decrease of 53,000 yuan.
With the advent of electrification, the handling and sports attributes flaunted in the past fuel vehicle era have been gradually diluted, and the impact on Alfa Romeo, an imported luxury car brand that has not yet gained a firm foothold in China, is more far-reaching, and "price for volume" is inevitable, and the Tonale Tonali tribute to the legendary version of the store is by no means a "good quality and low price" volume version, although it can play a certain role in brand communication, but in view of the gradually marginalized brand effect, I am afraid it is difficult to attract too much attention in the market. What do you think of the appeal of this Tonale Tonali Tribute Legend Edition, and how much does it cost to attract consumers' attention? Feel free to discuss with us in the comments section below.