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Xinhua News Agency and Jiefang Daily, why did they focus on Fengxian on the front page at the same time

author:Shanghai Fengxian

In the past two days, "Xinhua Daily Telegraph" and "Jiefang Daily" have successively focused on the good practices of Fengxian's rural revitalization on important pages, let's take a look at the detailed report: Here, it is the main battle area of rural revitalization in Greater Shanghai - Fengxian is striving to be a pioneer in agricultural and rural modernization in an international metropolis

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Xinhua News Agency and Jiefang Daily, why did they focus on Fengxian on the front page at the same time

Fengxian District, Shanghai, has 175 villages, with 80% of the total area of rural areas and more than half of the total area of cultivated land. Here, there are not only new towns, but also vast countryside.

In 2023, the total assets of rural collectives in Fengxian will reach 44 billion yuan, a year-on-year increase of 10%, and the per capita disposable income of rural residents will reach 44,500 yuan, a year-on-year increase of 9.5%. As the main theater of Shanghai's rural revitalization, how does Fengxian promote the comprehensive revitalization of the countryside? How should urban and rural areas be integrated and developed? How can lucid waters and lush mountains become invaluable assets? In a series of innovations and explorations, Fengxian has provided vivid practice for the rural revitalization and urban-rural integration of an international metropolis.

175 villages "join hands" to achieve common prosperity

Five fingers have long and short lengths. Rural revitalization of one village may be easy, but if this number is expanded to 175, it will undoubtedly become a big proposition. "The difficulty of rural revitalization in the whole region lies in the different textures between villages, different geographical locations, and different development conditions, so Fengxian must have a global co-ordination. Yuan Quan, secretary of the Fengxian District Party Committee of Shanghai, said. One stone stirs up a thousand waves. In August 2023, Shanghai Baicun Economic Development (Group) Co., Ltd. (hereinafter referred to as "Baicun Group") was inaugurated, kicking off the prelude to Fengxian's further promotion of rural revitalization in the whole region. The group company, whose main business is rural revitalization, has two missions - one is to narrow the gap between urban and rural areas and between villages, and the other is to increase farmers' income and promote the transformation of rural revitalization from "blood transfusion" to "hematopoiesis". "The 182 village-level collective economies in the region jointly invest in a company. The company adopts a completely market-oriented operation. In this way, all the villages in Fengxian can share the benefits. Gu Ping, Secretary of the Party Committee and Chairman of Baicun Group, told reporters. Purchase of property, development of parks, project investment...... Baicun Group is like building a big ship, so that economically weak villages also have the opportunity to "ride the wind and waves" in the integrated development of urban and rural areas in international metropolises. After a period of development, what achievements has the big ship of the Baicun Group achieved? The tremendous changes in Dongfeng Village, an economically weak village in Zhuanghang Town, Fengxian District, may illustrate the problem. As of last year, Dongfeng Village had received about 5.5 million yuan in dividends from Baicun Group. "After the increase in income, we repaired the cement roads, built the villagers' living station and the elderly canteen, and often carried out community activities to enrich the lives of the elderly. The appearance of the village has also been improved. The village cadre of Dongfeng Village said. At present, the "100 villages" series of enterprises have assets of 2.5 billion yuan. By the end of 2023, a total of 13 investment projects have been completed by the "100 Villages" series of enterprises, with a cumulative dividend of more than 930 million yuan to each village.

Let the agricultural elements flow and be valuable

Recently, the reporter walked into the Shanghai Agricultural Element Exchange (hereinafter referred to as the "Agricultural Exchange") in Fengxian District, and the big data on a smart screen came into view. "The total number of listed projects accepted is 41,200, with an amount of 14.293 billion yuan. Among them, there were 36,700 cases of farmland transferred, with an area of 2,863,500 mu and a total amount of 10.417 billion yuan......" On the Agricultural Exchange, agricultural related property rights, property rights, intellectual property rights such as agricultural land contract management rights, rural collective property rights, equity of rural collectives and agriculture-related enterprises, rural homestead housing use rights, agricultural technological achievements, and rural economic matters such as small and micro projects and small and micro purchases can be listed here for public trading and transfer. Not long ago, the Agricultural Exchange completed an auction "from 0 yuan to 430,000 yuan". "Can this equipment really only be scrapped?" the staff of the Agricultural Exchange found that there was still a market demand for a set of scrapped equipment from a collective enterprise when guiding the business. In order to better meet the market demand, the equipment was publicly listed for bidding on the Agricultural Exchange. Because it is a scrapped asset, the initial listing price is 0 yuan. However, after several free quotations, the equipment was finally sold for 430,000 yuan, which means that the collective assets increased by 430,000 yuan. There are many more stories here that make agricultural elements flow and become valuable: bidding for the rental of grain drying rooms, with a transaction price of 80,000 yuan/year, a premium of 60%; promoting the leasing of collective factories in a village to public transactions, with a transaction price of 273,000 yuan/year, an increase of more than 80% over before the public transaction; matching high-quality operators with collective property shops, with a transaction price of 3.0711 million yuan, a premium of 105%; Rice was distributed to the elderly over 60 years old in the village, and it was publicly purchased at the Agricultural Exchange, and 9 varieties of rice products from 6 enterprises were soon recruited to participate in the bidding...... In the past, it was difficult to supervise the "three capitals" of rural funds, assets and resources, which was often difficult because of the large amount of a single transaction and the small amount of transactions, the supervision channels were not smooth, and it was difficult to effectively allocate assets and related factor resources in the village. "The establishment of the Agricultural Exchange just solves this pain point. Lu Qingqing, director of the Agricultural Exchange, told reporters that through the public circulation of rural property rights, the original dormant or inefficient use of agricultural resources can be reallocated and efficiently utilized, attracting more social capital into the countryside, and promoting the deep integration of the rural economy and the urban economy.

Let ecology become a "trump card"

Viewed from above, Puxiu Village and Yuli Village, located in Zhuanghang Town, Fengxian District, Shanghai, are in stark contrast to the large factories on the north bank of the Huangpu River. There are many buildings on the north bank, and more than 1,700 acres of conservation forests in three villages on the south bank are lush in spring. If the flowers are in full bloom, the breeze will come. "More and more enterprises are entering the countryside, especially in R&D, art, design and other industries, which can stimulate creative inspiration in a natural and tranquil atmosphere. The beautiful ecology has created a beautiful economy and made us more confident in development. Jin Chong, secretary of the general party branch of Yuli Village, said. In recent years, the village has made good use of the "three plots of land" in the countryside to create a "trendy music town" project, attracting a number of well-known performers' studios to settle in, an industrial company with listed companies in the environmental protection and medical industries has established an exhibition center and six small office buildings near the lake in the village, and a large luxury hotel is also in full swing...... This year alone, the project has brought 200 million yuan in tax revenue to Yuli Village and more than 10 million yuan in disposable income to the village collective. The adjacent Puxiu Village takes advantage of its location in the core area of the country park to open another door for the development of the "beautiful economy" and attract a number of cultural tourism operators to settle here. Sika deer, otters, egrets and many other wild animals make their home here. The village committee has specially formulated a protection code and cooperated with relevant departments to strengthen daily inspections. A tourist reception center has also been set up at the entrance of the village, so that tourists and entrepreneurs can feel the good atmosphere of harmonious coexistence between man and nature. Peasants are the inhabitants of the countryside, as well as the producers, builders and maintainers. How to mobilize the enthusiasm, initiative, and creativity of the villagers to participate in the construction of "beautiful villages"? Fengxian has his own tricks. As early as 2018, Fengxian District started the construction of the "Ecological Village Group and Beautiful Homestead". With the villagers' group as the unit, the management unit should be divided into small units to enhance the sense of responsibility of each villager; the environmental assessment should not engage in cumbersome ledger materials, and pay attention to the on-the-spot results; the villages, districts and towns that have passed the acceptance will be allocated incentives according to the standards, and those that fail to meet the standards will be deducted from the incentives of the current year. At present, a total of 1.05 billion yuan in cash rewards have been distributed in Fengxian District, and the "Village Rules and People's Covenant" have been set up in villages to make specific specifications for villagers to participate in the improvement of the living environment, and the "Beautiful Villages, Beautiful Agreements" have achieved full coverage of 175 villages, and hundreds of thousands of villagers have jointly adhered to them...... Yuan Quan said that as the main battle area of Shanghai's rural revitalization, Fengxian District has always adhered to adapting measures to local conditions, reform and innovation, and constantly improving agricultural quality and efficiency, rural reform and increasing capacity, and farmers' wealth and income. Fengxian will strive to be the pioneer of agricultural and rural modernization and the vanguard of urban-rural integrated development, and further explore the road of urban-rural integrated development with the characteristics of a modern international metropolis.

Fengxian Baicun Group promotes the overall planning of the "three capitals" in the rural areas of the whole region.

Turn assistance funds into investment and development funds

Make the collective "cake" bigger and empower rural revitalization

This year, the "100 villages to find a house" will be launched,

Closely connect rural resources with urban markets,

Provide more opportunities for rural employment and entrepreneurship

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Xinhua News Agency and Jiefang Daily, why did they focus on Fengxian on the front page at the same time

At the end of March, another "Baicun" company in Fengxian was registered, and the territory of Baicun Group was expanded again. The newly established Shanghai Baicun Xianmin Economic Development Co., Ltd. will serve as the overall operation platform for the third round of comprehensive assistance to Fengxian District, cooperate with the District Agriculture and Rural Committee and the Assistance Office, and carry out the selection and investment of high-quality property asset projects around special assistance funds.

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Xinhua News Agency and Jiefang Daily, why did they focus on Fengxian on the front page at the same time

Gu Ping, chairman of Baicun Group, introduced that this round of asset investment is estimated to bring more than 10 million yuan of new income, and in accordance with the provisions on the use of special funds, the net income will bring stable dividends to the economically weak villages with an annual operating income of less than 200,000 yuan or an annual operating income of less than 100 yuan per capita in Fengxian 44 villages, so as to achieve precise assistance. "In the past, the village assistance funds may be directly distributed to the people, but through the Baicun Company and the Baicun Group, this money can make the 'cake' bigger, form a long-term hematopoietic mechanism, and continue to expand the village collective economy. ”

Fengxian has a total of 182 rural collective economic organizations, a large number, but in the past, the development was uneven, and there was a large gap between villages. For example, Jianghai Village, Nanqiao Town, enjoys the spillover effect of urbanization development in the suburbs, and the economic development of the village headquarters is in full swing, with the village collective assets exceeding 100 million yuan and the annual income of the village collective economy reaching nearly 30 million yuan. However, there are still some villages that are difficult to get out of the predicament of economically weak villages due to their disadvantaged location and lack of support for industrial projects. With different textures, different geographical locations, and different development conditions between villages, how to share the achievements of rural revitalization across the whole region, Baicun Group has become a pathfinder to break the situation.

Baicun Xianmin is the fifth "Baicun" series company in Fengxian. Previously, Fengxian has successively established four "Hundred Villages" brand series enterprises, including Shanghai Baicun Industry, Baicun Science and Technology, Baicun Fumin, and Baicun Yimin, and established a village-level collective economic consortium by coordinating resources at the district level, turning the assistance funds of economically weak villages into investment and development funds, and then feeding back the income to the villages. At the end of August last year, in order to further optimize the distribution mechanism of collective economic assistance in 182 villages in the region, Fengxian integrated the original "100 villages" series of enterprises and established 100 villages group, so as to make the circulation of asset elements between companies smoother, so as to improve the asset management system, build a professional asset operation team, and make the operation platform for the development of the rural collective economy in the whole region better and bigger. "By 2025, the average annual growth rate of the scale of rural collective economic assets in the region will not be less than 10%, and the per capita disposable income of the village will reach 5 million yuan. Li Qiudi, Secretary of the Party Group and Director of the Fengxian District Agriculture and Rural Committee, said.

In the view of Yuan Quan, secretary of the Fengxian District Party Committee, the main responsibility of Baicun Group is rural revitalization, shouldering two missions: one is to narrow the gap between urban and rural areas, and at the same time narrow the gap between villages, and the other is to increase farmers' income. According to the data, in 2023, several companies under the Baicun Group will bring a total of 137 million yuan in dividends to 182 village collectives in the district, a year-on-year increase of 4.27%. After the establishment of Baicun Group, the energy level of the "Baicun" investment brand has also been improved, and the number of new market entities in Baicun Economic Park increased by 114% year-on-year last year, and the total tax revenue was 589 million yuan. The "cake" is getting bigger and bigger, making this set of rural hematopoietic assistance mechanism of "state-owned assets driving collective assets, and collective assets driving farmers' income" more and more vigorous.

In addition to "hematopoiesis" for the village collective economy, Baicun Group also carried out the restructuring and entrusted management of the Shanghai Agricultural Elements Exchange (hereinafter referred to as the Agricultural Exchange) during the flop upgrade, and deeply participated in the "three plots" of Fengxian Rural (rural contracted land, Collective construction land and homesteads) reform project, so that the originally dormant or inefficient use of rural assets can be reconfigured or efficiently utilized, release rural vitality, and empower rural industrial upgrading and collective economic development.

It is reported that from the second quarter of this year, Fengxian District will promote the circulation of rural land, collective assets and related agriculture-related elements in the whole district into the agricultural exchange entrusted by the Baicun Group for public trading, as small as a field, woods, a house of circulation of a house, as large as the transaction of collective factories and construction land, to carry out open, transparent, fair bidding circulation management, so as to avoid the past rural "three capitals" (rural collective assets, funds, resources) supervision of a single transaction amount is small, and the regulatory channels are not smooth. Problems such as opaque project bidding have been recorded, tracked and traced throughout the process, so that rural collective assets and related element resources can be effectively allocated.

"The region's rural collective assets 'should be entered', not only to prevent rural collective assets from the system to avoid entering the market, to protect the rights and interests of farmers, but also through open bidding for rural collective assets to find the best investment direction and users, to provide more diversified financing channels for the collective economy, to promote the transformation and upgrading of rural industries. For example, the relevant person in charge of the Shanghai Agricultural Elements Exchange said that there was an idle farmer's leisure place in Yongmin Village, Fengcheng Town, Fengxian District, which had been unattended for many years, which once made the village committee feel embarrassed. Through the auction on the platform of the Agricultural Exchange, not only successfully found the operator, but also increased the annual rent from 130,000 yuan to 150,000 yuan, realizing the appreciation and preservation of the village collective assets. In addition, in the past rural collective asset auctions organized by the Agricultural Exchange, the project premium rate reached 184%, and there were also scrapped assets that were revitalized, so that the collective income directly increased from 0 yuan to 430,000 yuan.

The reporter learned that after the completion of the overall planning of the "three capitals" in the rural areas of the whole region, the Baicun Group will also rely on these information resources to innovate and build a digital service platform for rural revitalization in 100 villages - "100 villages looking for housing" App, which covers the public circulation transactions of rural idle homesteads and farmhouse use rights in Fengxian District, the public transactions of rural small and micro funds and projects, and the trial implementation of project listing transactions, which is planned to be officially launched at the end of this year.

Gu Ping told reporters that with the advancement of urbanization, the number of idle farmer houses in Fengxian countryside is increasing, which has become a valuable resource in the eyes of many private investors in rural revitalization and development projects and urban people who yearn to live in rural areas. Through the "100 Villages Housing" App, this information can be displayed and promoted more intuitively and centrally, and the supply and demand sides of resources can also be connected more efficiently and conveniently. "Relying on this online platform, many rural resources with high-quality resource endowments that may not have been known in the past due to their relatively inferior location conditions can appear in front of the market. On the one hand, it is conducive to revitalizing idle residential houses in rural areas, introducing more market players to tap the economic value of rural areas, and closely connecting rural resources with urban markets, and on the other hand, it also brings rental income to villagers and provides more rural employment and entrepreneurial opportunities. ”