The cost is nearly 200 million, but the box office is less than 430,000, and the box office appeal of superstar Wu Jing is "not working"?

Sometimes we think that any movie with a very strong cast, especially one starring a superstar, will end up with a very impressive box office result, and some even break box office records.

But today's Chinese audiences no longer choose to watch a certain movie because of a certain actor as they used to. We will only choose whether to watch the film based on its theme, storyline, and quality. If a movie has a strong cast, but the subject matter and storyline are not attractive enough and the quality is low, then the movie will not make a high box office.

Like the spy war film "The Tip of the Knife", which gathers many powerful and well-known actors such as Zhang Yi, Huang Zhizhong, Cheng Taishen, Sha Yi and Gao Jie, the box office is very low because of its low quality.

There is also "Volunteers" directed by Chen Kaige, the cast is even stronger, Tang Guoqiang, Wang Yanhui, Xin Baiqing, Zhang Songwen, Huang Xiaoming, Zhu Yawen, Xiao Yang and Wang Chuanjun, etc., as many as dozens of famous actors have played roles in this film, among which Zhang Songwen became the most popular actor of the year with the drama "Hurricane" at the beginning of the year. But even so, the final total box office of this film failed to reach 900 million yuan, which almost caused the film's loss.

Now in the Qingming file in 2024, our domestic theaters have ushered in a number of new films, including a sports-themed film "Zero Limit" with a very strong cast. But even though the cast is very strong, it has become the most failed movie in this year's Qingming file.

"Zero Limit" is directed by the famous Hong Kong director Ye Weimin, co-starring famous domestic actors Han Geng, Yin Fang and Lang Yueting, in addition to A-list superstars Wu Jing and Li Chen, Jiang Wu, Ding Haifeng, Shi Zhaoji and Liu Zhibing. It mainly tells the story of the well-known skier Ling Feng, who fell to the bottom of his career due to an accident, in order to save the career he loves, returned to his hometown and returned to the starting point, with the help of a group of young skiers, while looking for a mentor, while finding his original intention and courage, and finally breaking through the limit and breaking the cocoon to transform the story.

Wu Jing is the most box office appeal actor in the domestic market at the moment, and among the movies he starred in, five of them successfully entered the top ten of the box office list of Chinese film history, and two of them made it to the top three. The current box office champion in China "Changjin Lake" is starring him.

And even if it was only a cameo before, even if it was only a supporting role, some movies would have received a high box office because of the existence of Wu Jing.

But now "Zero Limit", on the first day of release, it only received less than 200 yuan, and the number of moviegoers was only four. This result is really low, and it can't be lower, which has basically confirmed the position of the lowest box office of the year.

It is reported that the cost of "Zero Limit" is very high, almost reaching 180 million yuan. Counting the previous on-demand box office, the cumulative total box office of "Zero Limit" is only 430,000 yuan.

It seems that it not only secured the lowest box office position this year, but even became the most loss-making film this year. Could it be that Wu Jing's box office appeal is not working?

Perhaps the actor himself does not have a strong box office appeal, and the reason why the movie he starred in can create a high box office is mainly because of the excellent quality of the film itself, and the theme and storyline are attractive.