First of all, over-marketing can be a big reason. Jia Ling's movie promotion strategy overemphasized her weight loss of 100 pounds, so much so that the audience began to feel that this was a marketing ploy, rather than focusing on the content and quality of the movie itself. This kind of propaganda may make the audience feel misled and thus resentful.
Secondly, although Jia Ling's movies are high at the box office, the quality is not satisfactory. Some viewers believe that Jia Ling's movies are deficient in plot, special effects and scenes, which makes the audience question Jia Ling's directing ability. Especially in some details, such as suspected plagiarism and other behaviors, further aggravated the audience's disgust.
In addition, Jia Ling's change in image in front of the public may also have an impact on the audience's antipathy. She has transformed from a comedian with a frank and bold face to a person with a gentle image and gentle manners, a transformation that may make some viewers feel uncomfortable and even disgusted.
Finally, audiences' expectations of the film industry are also changing. They pay more attention to the quality and connotation of the film, rather than just pursuing the box office and star effect. Jia Ling's film fails to meet the audience's expectations in this regard, so it may arouse the audience's disgust.
To sum up, the audience's antipathy towards Jia Ling may stem from a combination of factors. In order to win the audience's love and recognition, Jia Ling needs to adjust her film creation and publicity strategies, paying more attention to the quality and connotation of the film, as well as communication and interaction with the audience.