In recent years, with the continuous enhancement of China's economic strength and the continuous improvement of national self-confidence, the awareness of national brands has gradually taken root in the hearts of Chinese people. But is "national brand" the same as high quality and reliability? Let's explore this issue together.
We must admit that the speed of development of China's manufacturing industry is remarkable. From mobile phones to automobiles, from home appliances to high-speed rail, the power of domestic brands has begun to see the light of day. Taking the automotive industry as an example, Chinese brand models are constantly innovating, and the quality, process and safety performance have made great progress.
Professor Zheng Qiang's remarks are an affirmation of this point. But we can't choke on food. In every industry, there is a polarization between good and bad companies, and there are not many brands with zero defects. Celebrating "national brands" too absolutely may lead to overly optimistic and blind expectations.
We must face up to some dark sides in the development of national brands. Professor Xu doesn't think so, saying that the 2008 Sanlu milk powder incident, for example, has brought heavy trauma to countless families, which is a profound lesson.
Netizens have mixed opinions on this matter
Some netizens said: I saw a comment yesterday, which was very sharp, saying "It's not that we don't believe in domestic cars, but we know those people too well", and some netizens said: It's not wrong, Professor Zheng supports domestic products, Professor Xu said to support domestic products with a conscience, I think Professor Xu is even more right.
Such an accident tells us that it is not enough to simply pursue national brands, but also need a sound regulatory system and corporate integrity as a solid cornerstone. Otherwise, blind pride is likely to blind you to product quality and safety hazards.
We must objectively look at the international competitiveness of national brands. Although domestic brands have a place in the domestic market, their influence in the international market is still limited. This is not unrelated to marketing strategy and brand influence, but also to the gap between product quality and innovation ability. Therefore, if national brands want to truly go global, they need to strive for excellence in many aspects.
We should not set national brands against foreign brands too much. In the context of today's economic globalization, the interests of Chinese and foreign enterprises have been highly integrated, and many domestic brands also have the participation of foreign shareholders.
We should uphold an open and inclusive attitude, not only appreciate the development achievements of national brands, but also respect and learn from the business philosophy and management experience of excellent foreign brands, draw nutrients from differences, and pursue excellence.
The process of the rise of national brands is not achieved overnight, and requires long-term unremitting efforts. Relevant government departments should increase supervision, establish stricter industry access and quality standards, and create a good environment for the healthy development of national brands. At the same time, national brand enterprises should also have the courage to innovate themselves, continuously improve product quality and innovation capabilities, and win the trust and praise of consumers.
In addition, each of our consumers is also duty-bound to establish a rational concept of consumption, not only to support national brands, but also to maintain objective and rational judgment, and make pertinent evaluations and choices on product quality and service.
The reason why national brands can continue to grow is that they are close to national conditions and public opinion, keep pace with the times, and have the courage to innovate. They not only carry the people's expectations for a better life, but also embody the spirit of the Chinese nation's unremitting self-improvement.
I believe that as long as we form a joint force in the whole society, national brands will continue to improve and surpass in terms of quality, innovation and service, provide consumers with more satisfactory high-quality products and experiences, and then win widespread praise and recognition, and become the pride of China's strength and soft power. Let us look forward to a brighter future for national brands!