Explore the business core of Fat Donglai, and unlock new ideas for store management for retailers and supermarket operators.
Author: RBF Business Group
出品：零售商业财经 ID：Retail-Finance
Some people say that it is the best supermarket in China, with the ultimate ping efficiency and service, so that any strong competitor does not dare to open a store around it; some people say that it is a must-visit landmark in Xuchang, and even becomes a local "five-star" tourist attraction; some people say that it is the belief of the locals, and visiting Fat Donglai Supermarket several times a week has become a part of the local people's life and culture. Some say it's the highest-paying retail company in China with the best benefits, but not one of them.
Traditional supermarkets are mired in the "winter", but Fat Donglai, who is praised by business tycoons as "the god of China's retail industry", has made profits every year and has never lost money. How did Fat Donglai become a "standout" in the eyes of the industry and consumers?
From April 12th to 14th, 2024, the first Fat Donglai Study Tour hosted by "Retail Business Finance" will focus on the theme of "Entering Fat Donglai and Exploring the Magic Weapon for Success", and invite industry leaders and front-line practical experts to visit Fat Donglai in depth.
Through a 3-day and 2-night immersive visit, this event will dissect the business of Fat Donglai layer by layer, explore the essence of retail, and unlock new ideas for store management for retailers and super operators.
01 Highlights of the study tour
- Highlight 1: Field trips, immersive experience
Follow the professionals to visit the Fat Donglai store, explain the floor distribution, the principle of commodity display, and experience the details of the service; you can personally experience and visit the excellent corporate culture of Fat Donglai, feel the unique way of Fat Donglai to serve customers, feel the fine management and "craftsman spirit" of Fat Donglai, refuse to look at the flowers, look at the analysis, summarize step by step, and precipitate one by one.
- Highlight 2: First-line lecturers, detailed explanations
Practical lecturers teach retailers how to win, combined with classic cases, focusing on procurement, commodities, operations, retailers' super transformation and upgrading, etc., and directly contact the core business of Fat Donglai;
- Highlight 3: Exchange platform for in-depth discussion
Industry leaders participate in it, and during the whole study tour, you can get parallel communication opportunities with fellow entrepreneurs and bigwigs, boldly start discussions, refuse to "can't say secrets", and deeply explore the secret of success behind Fat Donglai.
- Highlight 4: Resource docking and shared development
In-depth excavation and sorting out of enterprise needs, free docking of retail resources, continuous empowerment of enterprises, realization of tripartite linkage, further deepening cooperation and win-win cooperation, to achieve complementary advantages, resource sharing, and seek common development of a new pattern and direction.
02 Introduction of guests and lecturers
Xue Xiaowei: Former manager of the commodity management headquarters of Shanghai Lianhua Kuaike Convenience Co., Ltd., and currently the secretary general of the Shanghai Private Label Association.
Li Tengfei: Vice President of Qingdao Entrepreneurs Association, Founder of Fat Donglai Cultural Research, Learner, Practitioner and Disseminator of Inamori Kazufu's Altruistic Business Philosophy. From selling products to loving customers, we teach the "heart-oriented" way of management, help the healthy and rapid development of the enterprise from a deeper level, and realize the happiness of employees.
Wu Junsheng: 23 years of experience in supermarket management, founder of supermarket gang, founder of China store manager recruitment network, served as a strategic cooperation consultant for many domestic retail enterprises, guided the operation and construction of many supermarket stores, store improvement and upgrading, etc., and was known as an expert in guiding retailers' super transformation and upgrading.
Ding Jing: With 23 years of experience in the supermarket industry, she has served as the purchasing manager of Century Lianhua Zhejiang Company, the senior purchasing manager of China Resources Vanguard East China, and the purchasing director of Carrefour Group Dia East China. He is a member of the China Retail Exchange Association (CRC), and is good at data analysis, combined with the actual situation of the store, and accurately implements solutions.
Chen Yuanyuan: With 25 years of practical experience in supermarkets, she has served as senior purchasing manager of Walmart China and senior commodity manager of China Resources Vanguard, and has 13 years of practical management experience in brand management system construction, brand planning, product development and marketing of retail enterprises' own brands.
03 Schedule
04 Registration Instructions
"Walk into Fat Donglai and Explore the magic weapon to win" - the first Fat Donglai study tour class of "Retail Business Finance".
Study tour time: April 12-14, 2024
Study location: Xuchang, Henan
Registration fee: 2998 yuan/person (April 5-April 8)
Original price: 3998 yuan/person (April 9-April 11)
Registration benefits: Sign up now and get a 75-page PDF of Fat Donglai's internal business philosophy.
Note: In order to ensure the effect of this study tour, the maximum number of group members is 30, on a first-come, first-served basis.
Contact: Huang Jiaoni 18162307859 (same number on WeChat)