Recently, I saw a very interesting poll, and it just so happened that the author saw some interesting news on some social platforms.
So, this time, I will talk to you about the top singer of the younger generation now: Deng Ziqi.
As for the matter, I still have to start with a post: Deng Ziqi's status in the Chinese music scene is not considered to be a tiger in the mountains, and a monkey is the king...... In the past few years, I have relied on variety shows and crazy marketing to get ahead.
This post, in fact, basically completely negates Deng Ziqi's personal strength.
believes that its success is entirely dependent on variety shows and marketing.
So is that really the case? In fact, integration and marketing are just icing on the cake.
It is undeniable that for Deng Ziqi, she did rely on music variety shows to achieve take-off, participating in "I Am a Singer", which successfully made her seen by more people in the mainland.
However, this is actually a change of concept, when did it start, on variety shows = derogatory terms? What's more, variety shows are not only entertainment reality shows, but also music variety shows.
There are countless singers who have participated in music variety shows, Lin Junjie, Lin Yilian, Jay Chou and Xue Zhiqian, etc., have all participated in variety shows, so do these singers also belong to "bastards"?
can take off in the variety show "I Am a Singer", relying on personal strength, if other singers also want to imitate, then you can try it and see if you can achieve the same effect.
And the second point, let's talk about marketing.
Deng Ziqi's biggest marketing, in the author's opinion, is actually when the short video platform exploded, and a large number of his singles became popular on the short video platform.
PS: The spontaneous publicity of self-media creators and corporate marketing are different things, but corporate marketing is actually essential.
Marketing is never a bad word, many singers are doing marketing, but more often than not, the marketing of these singers is ineffective marketing: even if it is marketing, no one watches it.
And Deng Ziqi's music can become popular in short videos, relying entirely on his excellent singing skills and creative ability.
Without works, what marketing is there?
If such singers can only be regarded as monkeys dominating, then what should those singers of the younger generation who can't afford to open stadiums be?
Perhaps none of the above can convince some netizens, so the following vote is enough to show Deng Ziqi's current status in the Chinese music scene.
A total of 100,000 people participated in the voting of China's last female singers, and the final result was that Faye Wong won the first place with 6W+ votes, and Teresa Teng won the second with 16,000+ votes.
Deng Ziqi, as the only new generation, successfully entered the top ten, with the number of votes exceeding 1W+.
This is the recognition from the majority of netizens, ranking second only to Faye Wong and Teresa Teng, she is so young.
I once commented on Deng Ziqi and said: If it weren't for the lack of qualifications and the inability to compare "time" with senior singers, then she would have been a quasi-diva.
The music source data is TOP in the music world, the concert stadium is not timid, and the singing skills are in the head position, such a singer has no reason to be "ridiculed".
Maybe we can take a look at what kind of height Deng Ziqi will reach after ten years.
I don't think that she will be worse than the current head Mesozoic, on the contrary, she has one of the biggest capitals: youth.
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