Lei Jun picked up the car! No. 1810: It is the stock code of Xiaomi! Zhang Songwen's olive green new car also appeared

How to get a man to spend 300,000 yuan for you in one sentence? Recently, the well-known actor Zhang Songwen came to an "on-site teaching."

On April 5th, the topic of "Lei Jun sent Zhang Songwen's SU7 real car appeared" once ranked first on the Weibo hot search list, because Lu Weibing, partner and president of Xiaomi Group, released a Douyin, in the first batch of Xiaomi SU7 delivery ceremony, Lu Weibing asked the staff: "This is my olive green, right?" The staff replied: "It's not this one, this one is Zhang Songwen's teacher." ”

Previously, Zhang Songwen had answered netizens' questions on Weibo about "Did Mr. Lei prepare a (Xiaomi car) for the teacher?", and in just one or two sentences, Lei Jun quickly prepared an olive green Xiaomi SU7 for Zhang Songwen within a few days.

Today's topic #雷军mySU7# also rushed to the hot search.

It is worth noting that the number "1810" under the steering wheel on the car has attracted the attention of netizens.

Zhang Songwen "likes to mention" the new car, Xiaomi "saves endorsement fees"

On March 24, actor Zhang Songwen, who played the role of "Gao Qiqiang" in the TV series "Hurricane", posted a Weibo post sharing photos of plants taken in Guangdong. It was an ordinary sharing, but because of a netizen's comment, Zhang Songwen got a Xiaomi SU7 by mistake.

On March 26, a netizen asked Zhang Songwen in the comment area of the above-mentioned Weibo: "Xiaomi cars are on sale soon, does Mr. Lei have one for the teacher?" Zhang Songwen replied: "No one has mentioned this for the time being, how can I hint at the other party without losing proportion?"

Source: Weibo screenshot

Some netizens laughed at Zhang Songwen's reply that Zhang Songwen's reply to this comment itself is already a hint and an art of language.

And Lei Jun, the founder, chairman and CEO of Xiaomi Group, did not miss this topic, on March 30, Lei Jun posted on Weibo: "We have prepared one for you, 4/3 of the car will be delivered, you are welcome to come." Which color do you prefer?"

Source: Weibo screenshot

Zhang Songwen replied: "A joke bothered you, don't take it seriously." But what, the olive color is quite beautiful. ”

And the follow-up to the "one sentence and one car" incident appeared in a recent Douyin video by Lu Weibing, president of Xiaomi Group. In the video, Lu Weibing was about to pick up an olive green Xiaomi SU7 and asked the staff: "This is my olive green, right?" The staff replied: "It's not this one, this one belongs to Mr. Zhang Songwen." Yours ...... here" and then Lu Weibing also successfully mentioned his own Xiaomi SU7.

Some netizens believe that Zhang Songwen "made Lei Jun spend 300,000 yuan for him with one sentence", and this interaction was earned. However, some netizens believe that Lei Jun is the "marketing god", and his interaction with Zhang Songwen promoted Xiaomi SU7, which only cost the money of a car, less than 300,000 yuan, which is much cheaper than the endorsement fee.

In fact, the reason why Lei Jun and Zhang Songwen interacted in a friendly manner is also inseparable from Zhang Songwen's previous endorsement of Xiaomi images. On April 18, 2023, Xiaomi officially announced that the well-known actor Zhang Songwen officially became a Xiaomi image explorer. Lei Jun also posted on Weibo: "I admire him very much, his interpretation of every role comes from real life experience, he cares about people, so he can move people's hearts." We look forward to Mr. Zhang's unique observation perspective and working with us to show more moving video stories. ”

Some netizens praised Zhang Songwen as "the most professional and competent spokesperson". After becoming a Xiaomi image explorer, Zhang Songwen not only insisted on using Xiaomi mobile phones to post Weibo, but also often shared photos he took with Xiaomi mobile phones. The reason why Zhang Songwen and Lei Jun interacted this time was because Zhang Songwen shared the plants he photographed with the Xiaomi 14Pro titanium version of the mobile phone on Weibo, and replied to netizens' questions about Xiaomi cars in the comment area. At present, Zhang Songwen's Weibo fans have reached 7.36 million.

Today's topic #雷军mySU7# also rushed to the hot search.

It is worth noting that the number "1810" under the steering wheel on the car has attracted the attention of netizens.

According to public information, the code of Xiaomi Group's Hong Kong stock is 1810.

There are also fans who left a message: "Mr. Lei, market value management is still very necessary."

In terms of stock price, Xiaomi Group fell slightly by 0.13% today to HK$15.54 per share, with the latest market capitalization of HK$387.7 billion.

Apple has been accused of "giving up building cars" and will lay off more than 600 employees in the near future

The Xiaomi SU7 has achieved outstanding sales since its launch. On April 3, Lei Jun revealed that Xiaomi SU7 has been on sale for more than 100,000 orders in just a few days, and the number of locked orders has exceeded 40,000.

But at the same time, Apple, which "gave up building cars", carried out a layoff. According to the Wall Street Journal Chinese website, Apple will lay off more than 600 jobs in Silicon Valley after Apple halted its self-driving electric vehicle project. This is Apple's first large-scale layoff in recent years. According to a notice filed with the state of California, 614 employees were laid off on March 28 and effective May 27.

Due to Xiaomi's "success in building cars" and Apple's "abandonment of making cars", Apple has also been criticized by some American media. Recently, BusinessInsider, a well-known American business media, published an article criticizing Apple. The article said that Apple announced in February that it had abandoned its dream of electric cars, but Xiaomi, one of its biggest rivals in China, showed how to actually build electric cars, and Xiaomi did what Apple spent a decade trying to do.

And Lei Jun also mentioned his views on Apple's abandonment of car manufacturing. Lei Jun said that he was shocked to hear for the first time that Apple had terminated car manufacturing, "If I were Tim Cook, I would never do this."

"Because from a strategic point of view, 'people, vehicles, and homes are all ecological', and automobile and travel scenarios are indispensable links in the ecological closed loop. Apple users don't have to worry, Xiaomi SU7's support for Apple's ecosystem is very comprehensive and thorough, and we hope that Xiaomi SU7 will become the first choice for Apple users to buy a car. Lei Jun said.

Lei Jun said that it is not easy to build a car, and he can also understand Cook's decision, insisting that it is still quite difficult to build a car, and it is even more difficult to make money by building a car. Apple's strategy has always been to make products with high gross margins, which is difficult to achieve in the automotive industry.

At the same time, at the Xiaomi car SU7 launch conference held on March 28, Lei Jun also said that Xiaomi car will support the Apple ecology well, "Apple users also have a good experience driving Xiaomi cars." According to reports, Xiaomi SU7 not only supports wireless CarPlay, but also supports iPad to get on the car, supports air conditioning, seats, video and audio and other car control functions. On Weibo, Lei Jun said: "After Apple withdrew from making cars, Apple users bought smart electric vehicles, and Xiaomi SU7 was definitely the best choice." ”

Ping An Securities Research Report believes that Xiaomi SU7 has strong intelligent experience and ecological advantages. Xiaomi SU7 benefits from the operating system of Xiaomi Surging OS and a rich car-machine interconnection system, which can realize the linkage of five screens in the car (including HUD, instrument screen, central control screen and two external Xiaomi tablets in the rear). As a mobile phone manufacturer, Xiaomi's experience in the interconnection of mobile phones and car machines is better than that of competing products at the same level. In addition, thanks to Xiaomi's "people-car-home ecology", SU7 owners can remotely control the car at home, and can also control smart devices at home through the car. Xiaomi also applies large model technology to the SU7's voice system, and the large model technology is multi-modal fusion with the whole vehicle perception to fuse location, direction, vision and other information. In addition, the cockpit of SU7 also supports the expansion of the hardware ecosystem, and Xiaomi will provide more CarIot devices in the future.

Although Xiaomi SU7, as one of the few mobile phone manufacturers that "cross-border car manufacturing", has a certain competitive advantage in ecological construction, production capacity may become an obstacle to its development.

Ping An Securities Research Report believes that the rapid growth of orders makes Xiaomi automobile production capacity and supply chain face greater pressure, according to Lei Jun disclosed in the listing conference, Xiaomi Beijing factory has six core workshops, when all full production every 76 seconds can have a new SU7 off the assembly line, to the factory 24 hours non-stop calculation, the maximum daily production capacity of Xiaomi Beijing factory can reach 1137 units, and the factory in the actual operation process, it is difficult to fully achieve 100% full production, such as the product qualification rate is difficult to reach 100% , the factory also needs to be shut down regularly for maintenance, etc. Therefore, in the face of order growth in a short period of time, the production capacity and supply chain of Xiaomi's Beijing factory will face certain pressure, which may also make the user pick up the car too long and lead to the loss of orders.

Editor-in-charge: Ye Shuyun

Proofreading: Liao Shengchao

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