Behind this anniversary ceremony, I got a glimpse of a NetEase who is willing to "heart-to-heart" with players.
In the fierce competition in the industry, outstanding works are often at risk of being eliminated. However, the mobile game "Fantasy Journey to the West" firmly sits on the leading position in the market. At the Youth Festival, the game showed a high value for the voice of players and actively responded to the needs of players. As a celebrity spokesperson, Zhang Yixing has a soft spot for games and has planned unique events for the anniversary celebration.
The new official system introduced in this celebration allows players to experience the cultural elements of China's Tang Dynasty in more depth, showing the ingenious integration between the game and the real world. Through a series of online and offline activities, the mobile game "Fantasy Journey to the West" continues to pay attention to players' emotions and convey sincerity and warmth to them. This people-centric approach keeps the game and its players in a close relationship and writing their own legends.
Over the years, the mobile game "Fantasy Journey to the West" has been committed to focusing on player experience and cultural inheritance. The fact that this event was held in the Daming Palace National Heritage Park resonated harmoniously with the historical background presented inside the game.
Zhang Yixing has a soft spot for games, which originated when he was a student and continues to this day. As one of the ambassadors, he was affectionately involved in the planning of the anniversary celebration and recorded a short video to add more charm to the event.
Behind this magnificent event, we see a NetEase company that is constantly moving forward, willing to listen to players, striving to improve the user experience, and maintaining a reverence for historical and cultural heritage. May NetEase continue to maintain a clear direction and work with players to create more beautiful and unforgettable memories.