BYD's 400V Xiaomi SU7, how can it beat the Denza N7 of Yun Yuan + double guns?

Conquering the passenger car market of more than 200,000 is a problem that BYD has been thinking about for many years.

This problem is accompanied by the enlargement of equity characteristics and the adjustment of DENZA positioning, which ushered in the optimal solution. The newly launched DENZA N7 quickly brought the product price to within the 300,000 range, perfectly undertaking the passenger car market of more than 200,000 yuan that BYD could not touch for the time being.

Compared with the BYD brand, DENZA has more high-end attributes, and the design, materials, and tone are more high-end.

This will provide a stronger impetus for BYD's upward development, which is undoubtedly a huge benefit, and the Denza N7 can use BYD's more mainstream technology to undertake the travel experience needs of high-end users.

From the pricing point of view, the pricing of the Denza N7 is more reasonable, with a starting price of 239,800 yuan for the new car and 329,800 yuan for the top model, covering the mainstream sales market of BBA.

DENZA is more open than any other brand, and has repositioned its product value from the previous 300,000 yuan to 240,000 yuan, expanding the share of potential user groups, and at the same time adjusting the design concept and enriching the configuration performance.

The purpose is to give full play to BYD's current advantages in technological reserves, and take advantage of the existing value, materials and safety advantages of the DENZA system to push the electrified life to a new height.

For old users of DENZA N7, the policy of "50,000 yuan subsidy for replacing the new model" is given.

Since the previous generation of the DENZA N7 has not been on the market for a long time, the 50,000 yuan replacement subsidy means that the new DENZA N7 can almost be replaced with the original price, after all, the guide price of the new DENZA N7 has also been greatly reduced.

Taking the 23 entry-level Denza N7 as an example, the current market residual value is about 200,000 yuan, and the replacement subsidy is 50,000 yuan, and users only need to increase their budget by 10,000 yuan to choose the 260,000 version with longer battery life, better design concept and better configuration.

In the face of new users, the comprehensive selling point of DENZA N7 is extremely strong, and in the face of old users, DENZA N7 has also delivered a satisfactory answer.

It is worth noting that the product power of the Denza N7 itself is quite outstanding, taking the Zhijia Pro version with a guide price of 259,800 yuan as an example, it is a medium-sized SUV with a size of more than 4.8 meters, and the design concept determines that the interior space of the vehicle is spacious and the storage capacity is excellent.

In addition, the 230kW large motor used can make this SUV with a weight of more than 2.2 tons run in less than 7 seconds, which is enough to meet the daily travel needs, in fact, this acceleration has reached the BBA high-power power performance.

Thanks to the use of a large-capacity battery pack of more than 90 kWh and BYD's strong electronic control system, the vehicle has a range of 700 km, and even with a comprehensive range discount rate of 70%, it also has a solid 500 km commuting capacity.

The DENZA N7 is an 800V high-voltage platform, which is faster than the 400V platform, and the advantage of the double gun can solve the problem of insufficient power of the charging pile, which is a very good solution.

In addition, the Denza N7, which has a guide price of 260,000 yuan, has optimized the binocular camera, and the number of cameras has been adjusted from 5 to 13, further enhancing the competitiveness of the vehicle's autonomous driving assistance system.

In other words, the 260,000 long-endurance version of the Denza N7 is already a very perfect hexagonal warrior, with good performance in comfort, space, battery life, intelligent driving, materials and handling.

If there are higher requirements, the 10,000 budget to install a dual-cavity air suspension, and a 10,000 budget to install high-end intelligent driving, this is strong enough, from the perspective of less than 300,000 yuan, the new Denza N7 is full of value.

BYD itself is in a strong development period and has a strong large-scale production capacity, and the repositioning of the Denza N7 is undoubtedly a direct impact on all models within 300,000.

This will pull the models within 300,000 to a new height: if you want to really have sales, you must have the advantages of 800V high-voltage platform, high-end intelligent driving, large size, large space, long battery life and rich configuration.

These points are indispensable, after all, the Denza N7 is already standing in a high position.

In addition, many people have asked the analysis of Xiaomi SU7, in the short term, Lei Jun can rely on his personal charm, and the popularity of SU7 in the early stage to go through a wave of sales, but if you want to survive in this fierce passenger car market for a long time, Xiaomi SU7 must have a stronger comprehensive product power than Denza N7.

In this era when consumption is easy to be transformed, marketing can temporarily obscure the user's vision, but enter the broad consumption level, fight technology, fight production, and fight group competitiveness.