●Minsheng Bank Shanghai Branch
At the end of 1996, a brand-new commercial bank, Minsheng Bank Shanghai Branch, established a private enterprise development strategy on the shore of the Pujiang River, which was the first first-class branch of a national joint-stock commercial bank mainly initiated and established by private enterprises in Shanghai. Over the past 23 years, with the care and support of all sectors of society and customers, Minsheng Bank Shanghai Branch has grasped the main line of economic development, followed the mainstream of the market, given full play to the characteristics of the same root and origin with private enterprises, actively practiced financial services for the real economy, strived to innovate financial service models, and increased support for private enterprises.
In 2018, in order to better serve private enterprises and provide efficient, warm and in-depth comprehensive financial services for private enterprises, Minsheng Bank Shanghai Branch responded to the three strategies of the head office of "a bank for private enterprises, a bank for science and technology finance, and a bank for comprehensive services". Grow private enterprises with the potential of characteristic "science and technology innovation loans" and expand the basic customer base of small, medium and micro enterprises with efficient services, continue to build a home of financial services for private enterprises, and strive to become the host bank and preferred bank for private enterprises, empower the real economy, and jointly help China's economy take off in the new era.
Continue to increase support for private enterprises
Under the guidance of the bank's reform and transformation and three-year development plan, Minsheng Bank Shanghai Branch has deepened five strategic projects, established a comprehensive service committee, increased resource investment and comprehensive service support, put the service of private enterprises in a more important position, and is committed to becoming the financial steward of private enterprises, especially the host bank for strategic customers of private enterprises, and the preferred bank in the hearts of private entrepreneurs.
In terms of "strategic private enterprises", Minsheng Bank Shanghai Branch strives to build a scenario-based transaction bank, a customized investment bank, a convenient online bank, a personalized private bank and a comprehensive wealth bank, aiming to provide one-stop comprehensive services of "financing + financial intelligence + financial business", and strive to improve the support efficiency of private enterprises.
In terms of "private enterprises in Shanghai", Minsheng Bank Shanghai Branch makes full use of the information disclosure of listed companies and the development strategy of private enterprises with the advantages of mature investment and financing platforms, focuses on high-quality listed company customers, and focuses on supporting the innovative business of large investment banks on the basis of expanding and strengthening traditional businesses.
In terms of "small and medium-sized private enterprises", Minsheng Bank Shanghai Branch closely follows the "Small and Medium-sized Enterprises People's Livelihood Project" plan of the head office, and steadily promotes the four major plans of cooperation, rooting, win-win and firefly in combination with the actual situation of the Shanghai market. Focusing on different key products, from account opening and settlement to credit business, from supply chain finance to investment and loan linkage, we provide diversified and comprehensive financial services for small and medium-sized enterprises at multiple levels and dimensions.
In terms of "small and micro enterprises", Minsheng Bank Shanghai Branch implements the small and micro 3.0 model driven by "data + technology" proposed by the head office, and makes full use of emerging technologies such as big data to create an integrated inclusive financial loan management mode that covers the life cycle of small and micro enterprises and the characteristics of different industries.
As of the first half of 2019, Minsheng Bank Shanghai Branch has established comprehensive and in-depth strategic cooperation with leading private enterprises in various sub-sectors such as financial information services, food manufacturing, and air transportation. At the same time, Minsheng Bank Shanghai Branch also actively hosted the Shanghai Intelligent Manufacturing Promotion Conference and the Inaugural Conference of Shanghai Intelligent Manufacturing Industry Association, at which Shanghai Branch and Shanghai Municipal Commission of Economy and Information Technology signed a strategic cooperation framework agreement on financial assistance for the intelligent transformation of "Made in Shanghai", contributing to the intelligent transformation of "Made in Shanghai".
Continuously innovate the service model of private enterprises
Minsheng Bank Shanghai Branch has successfully established the brand positioning of the home of financial services for private enterprises in the industry. Standing at a new historical starting point, Shanghai Branch will continue to follow the strategic orientation of "being a bank for private enterprises, a bank for science and technology finance, and a bank for comprehensive services", intensively cultivate, be determined to change, grow together with private enterprises, serve the development of private economy with people's livelihood wisdom, and stride forward to become a benchmark bank for private enterprise services with distinctive characteristics.
Minsheng Bank Shanghai Branch has always adhered to the development concept of "customer-centric, market-oriented, and innovation-driven", and wholeheartedly provides customers with accurate and high-quality services.
Take the cooperation between Shanghai Branch of Minsheng Bank and H Group, a leading domestic food manufacturing company, as an example. H Group has been deeply involved in the food manufacturing industry for 22 years and has now become a leader in the subdivided industry in mainland China. The company actively grasps the triple opportunities of current consumption upgrading, industry integration and stricter environmental protection, and focuses on the food manufacturing segment driven by technology, achieving steady and healthy development. Minsheng Bank Shanghai Branch actively explores its needs in investment and financing, and opens up a breakthrough in cooperation with customers through the large investment banking business. Since 2017, Minsheng Bank has signed a strategic cooperation agreement with H Group in Beijing to establish a comprehensive and collaborative strategic cooperative relationship. At present, the financial support provided by Minsheng Bank to Group H covers daily working capital, acquisition financing and other aspects.
Another example is the cooperation between Minsheng Bank Shanghai Branch and M Group, a leading wholesale and retail enterprise in China. Since the establishment of business cooperation between the two parties, with the dedication, efficient response efficiency and operation mode of the dedicated service team for strategic customers of the head office and branches, it has not only established long-term and stable cooperative relations in cash management, traditional credit extension and bond underwriting, but also continuously improved the stickiness of bank-enterprise cooperation through public-private linkage and other service solutions. Since 2018, Minsheng Bank Shanghai Branch has continuously upgraded its business philosophy and core capabilities, providing M Group with full-chain bond products and services, which not only meets the purpose of adjusting the financing structure of bond products, but also provides valuable experience for the effective implementation of innovative bond products.
The above case is a strong evidence of the successful reform and transformation of Minsheng Bank Shanghai Branch's comprehensive implementation of the "Five Strategic Projects" and the successful reform and transformation of the three strategic positioning of "customer-centric", focusing on the three strategic positioning of "bank for private enterprises", "bank for science and technology finance" and "bank for comprehensive services".
National Business Daily
Corporate culture and strategy, how to closely integrate the construction of corporate culture with the strategic objectives of the enterpriseTo closely integrate the construction of corporate culture with the strategic objectives of the enterprise, the following aspects can be considered:
Clarify strategic goals: First, companies need to be clear about their strategic goals, including long-term and short-term goals. These goals should align with the mission, vision, and values of the business.
Refine the core values of the corporate culture: Extract the core values from the mission, vision and values of the enterprise, which should be aligned with strategic goals and can guide employee behavior and decision-making.
Integrate culture into strategic planning: Integrate the core values of corporate culture into the process of developing strategic planning. Ensure that strategic measures and action plans are aligned with cultural values so that culture is a strong support for the achievement of strategic objectives.
Leadership Demonstration: Leaders play a key role in the construction of corporate culture. They need to lead by example, demonstrate a strong belief in and practice of cultural values, and guide employees to follow and live them.
Employee training and communication: Through training and communication, employees can deeply understand the relationship between corporate culture and strategic goals. Enable employees to understand how their actions and work have an impact on the achievement of strategic goals.
Develop incentive mechanisms: Establish incentive mechanisms that match corporate culture and strategic goals, and encourage employees to actively practice cultural values in their work and contribute to the achievement of strategic goals. Continuous evaluation and improvement: Regularly evaluate the degree of integration of corporate culture and strategic objectivesCorporate culture and strategy, and adjust and improve according to the evaluation results. Ensure cultural alignment with strategy, and constantly adapt to market changes and business development needs.
Create a cultural atmosphere: Through a variety of internal activities, publicity and celebrations, create a positive corporate culture atmosphereCorporate culture and strategy, and strengthen employees' identification and sense of belonging to the culture and strategic goals.
The close integration of corporate culture construction with corporate strategic goals requires full participation and long-term efforts. In this way, the corporate culture can become a powerful driving force for the implementation of the strategy and promote the sustainable development of the enterprise. At the same time, the realization of corporate strategic goals can also further strengthen and consolidate the corporate culture.