On March 31, 2024, the "36th Anniversary Celebration of Babu Bean and the New Diaper Product Launch Conference" with the theme of "Yao Xin, Towards the Future" was successfully held in Shanghai! On the occasion of the 36th anniversary celebration, Babu Bean grandly launched a series of new diapers with innovative designs, and parenting experts, maternal and child media and Bao Ma users gathered at the ceremony to witness this historic moment.
This momentous moment not only marks the growth and transformation of Babu Bean in the past 36 years, but also highlights its strength in innovation ability in the field of mother and child!
From adhering to the inheritance to the inheritance of innovation, it has now become the "light of domestic products for innovation and development in the mother, infant and child track", which is inseparable from the continuous deepening and deepening of the layout of Babu Bean in the field of mother and child. At the beginning of the event, Eva, the head of brand marketing of Babu, gave a speech on stage, while briefly reviewing the development process of Babu Bean since its establishment; She said that Babu Bean has been focusing on maternal and child care for 36 years, with the core concept of paying attention to the comfort and health of infants and young children. We continue to innovate products and deepen technology research and development to meet the increasingly diversified and refined parenting needs of today.
At the press conference, the new product release was launched in a unique way with a giant mystery gift box, which made the guests refreshed, and two new products, "Miracle Luxury Pet" and "Snow Aurora", made a surprise appearance. [Miracle Luxury Pet]: Babu Bean high-end products, natural plant extract sensitive care, piece by piece of luxury, care for every inch of baby's delicate newborn skin. Equipped with a spiral "oxygen layer", it is easy to achieve annular ventilation. Specializing in the design of the waist circumference of the abdomen, the baby is soft and comfortable to wear. [Snow Aurora]: Specially added edelweiss flower extract, high-end luxury baby's delicate skin. Innovative research and development of the flower vein diversion surface layer, so that the baby's butt is breathable and not stuffy, and it is also light and thin after sucking.
In this new product release session, Babu Bean showcased its latest high-end diaper series. It not only continues the brand's strict production standards and cutting-edge technology, but also introduces the soothing ingredient of "sensitive care" to further improve the comfort of the baby wearing diapers. From core research and development to appearance design, Babu Bean Diapers has a deep insight into the needs of infant buttocks protection, and has won the appreciation and recognition of industry authorities with high-quality innovative products!
In order to allow the participants to experience the advantages and highlights of the new products more intuitively, a diaper experimental area was set up at the event site. Three Babu Bean product personnel conducted a "breathability test, water absorption performance and reverse osmosis test" on the new diaper "Miracle Luxury", and the guests could touch and watch the excellent performance of the diaper such as softness and breathability up close. Users who participated in the on-site experience said that this on-site experiment made them more trusting and assured of the products of the Babu Bean brand!
Indeed, in recent years, Babu Bean has continued to innovate its product technology and strive to convey the correct concept of parenting. As a leader in the maternal and infant industry, Babu Bean has gone from the concept of product hard power to the path of user parenting, brand marketing, and channel innovation!
In this 36th anniversary celebration event, Mr. Dongchun, a teacher from Dad Random Inspection, was invited to share "the inducement of red farts" and "the standard of a good diaper", and scientifically interpreted the cleaning method of the baby's farts to the nursing methods; The structure of diapers was systematically analyzed. From technology empowerment to science communication, Dad's random inspection and strict selection of IP has become an important decision-making guide for many users to purchase products.
In addition, Yang Hao, general manager of the mother's network, a well-known media in the maternal and infant industry, said that now the maternal and infant group is pursuing a more personalized and refined parenting method, and the awareness of health care and the demand for supplies have gradually upgraded. At the same time, consumers can obtain fart food information from multiple channels such as maternal and infant vertical platforms, e-commerce platforms, and social platforms, and the consumption of baby "fart food" presents a trend of "cost performance is king", which is also one of the important reasons why Babu Bean's diapers have become popular products in multiple channels.
The 36th anniversary celebration of Babu Bean and the new diaper product launch show its strong strength and firm confidence in the future in the field of maternal and child care to the industry and users. It is not only an innovation of its own products, but also a new model for the innovation and development of maternal and infant diaper products.
The person in charge of Babu Bean diapers said that in the future, Babu Bean will continue to devote itself to product development and innovation, and provide consumers with more high-quality, safe and reliable baby care products. "Adhering to the light of domestic products, casting the choice of quality", and tens of millions of families to protect the growth of babies!