"Wang Po said that the matchmaker" was out of the circle overnight, and it really turned the opposite?
作者 | 李砚 来源 | 品牌头版
After this year's 315 party exposed the "routine" of a marriage and love platform, the blind date has become even more talked about among young people.
However, there is a recent program "Wang Po Says Matchmaker", which is very popular among young people on the whole network.
In just 10 days, the protagonist "Wang Po" in this show has more than 3 million fans, and related topics have rushed to the hot search many times.
"Wang Po" exploded, and fans chased after it
In the era of traffic, getting out of the circle is a metaphysics. It's like in an amateur blind date show held in a tourist attraction, the host known as "Wang Po" didn't expect why he suddenly became popular.
In the past, the "Wang Po" was said to be
Outlaws
A love-hate character in the city.
Now, this "Wang Po", who "abandoned evil and walked on the right path", has become a matchmaker in a blind date show, and is nicknamed "love security" by netizens.
The process of this blind date show is very simple.
The girl voluntarily came to the stage and openly recruited a son-in-law as the "daughter" of the "princess". With the encouragement of "Wang Po", the girls bravely spoke out about their mate selection criteria.
For example, "You must be at least 185 tall and under 28 years old." There are also some girls who directly confess, "I just like the one in black."
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Source: Operation Research Agency
The boys were also very active, and after raising their hands to sign up on the stage, they introduced themselves in turn. At the same time, "Wang Po" will also arrange some small interactions to promote the relationship between male and female guests.
From the perspective of process, "Wang Po Says Matchmaking" is not much different from other blind date programs in essence.
The reason why "Wang Po" was able to get out of the circle is closely related to the actor's personal charm and the lively atmosphere of the scene.
In the show, the "princess" in ancient costumes not only tried her best to highlight the identity of the matchmaker from her appearance, but also her mouth was full of humorous stalks.
For example, "If you don't socialize, you'll never meet the right person." "There is no shame in being brave enough to express love, don't be afraid" and so on.
This "princess" with high emotional intelligence makes the atmosphere of the whole blind date show relaxed and joyful. When she meets shy boys, she will also teach them how to confess sentence by sentence.
In addition to being very careful and being able to see at a glance whether there is a "spark" between male and female guests, "Wang Po" also keeps looking for opportunities to create program effects for the audience.
For example, Uncle Zhou, a blogger with tens of millions of followers on Douyin, is not convinced. "Wang Po" asked: "Wow, uncle, you are so handsome, how many abdominal muscles do you have?" "Godmother, I am also single, are you single?" "But, I am a bit of a kfu".
On one side there are interesting conversations, and on the other side there are even intimate encounters such as princess hugging and worshipping heaven and earth. After a series of interactions, all kinds of jokes came out frequently, which made people laugh.
The slice video of "Wang Po" and Uncle Zhou has been liked more than 1.14 million times on Douyin, and it has also become the first wave of material to promote the popularity of "Wang Po".
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Source: Operation Research Agency
When "Wang Po" became popular, many tourists came to visit. Among them, there are even post-00s girls who come overnight by 7-hour train.
The strong spreadability of single tourists in blind date shows has made "Wang Po Says Matchmaking" frequently appear on the hot search, which has attracted more attention.
The boy showed his abdominal muscles on stage, fascinating many female audiences, some confirmed the relationship on the spot and kissed, and some posted wedding photos to thank the "Wang Po" for letting them meet......
These "classic scenes" were recorded one by one in the official Douyin live broadcast of the scenic spot, coupled with the active shooting and sharing of many experts or amateurs, which finally promoted the explosion of "Wang Po Says Matchmaking" on the whole network.
In the past month, videos related to "Wang Po Says Media" have been viewed more than 6 billion times on Douyin, becoming a phenomenal hot spot.
With outstanding eloquence and funny and humorous performance, the number of fans of "Wang Po" on Douyin account has also increased from 300,000 to 4.12 million, and more than 3 million fans have increased in the past 10 days.
"Sales Champion Yue Lao", "Kaifeng's Love Magician" and so on, are all nicknames given by netizens to Wang Po.
One man, one city on fire
This 61-year-old "Wang Po" has played this role in this scenic spot for 6 years.
At the beginning, "Wang Po" participated in this show, mainly to spread the "Song culture" of Kaifeng, so that tourists can experience the ancient market culture such as Goolan tile shop, singing songs, and performing arts.
And this "Wang Po" does act as a matchmaker offline to help netizens go on blind dates. In just one year as a matchmaker, she has already matched forty or fifty pairs of marriages.
The main reason why this "Wang Po" is loved by the majority of netizens is her responsibility and sincerity. She will put herself in the shoes of the guests and personally "supervise" the WeChat communication of interested guests.
Of course, some netizens questioned whether these wonderful interactions were pre-designed scripts. In this regard, "Wang Po" responded: "It's not acting, there is no bureau, and there is absolutely no fraud." ”
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Source: Operation Research Agency
In addition, the blind date activities of "Wang Po" are free of charge. If she doesn't meet the right person on stage, she will invite the other party to join her blind date group and continue to introduce them to the right person.
At present, more than 30,000 people have joined Wang Po's blind date group.
The data shows that "Wang Po Says Matchmaking" has successfully set off a boom in the local tourism market. The travel search popularity of related scenic spots in the past week increased by 7 times compared with the previous week.
At the same time, the city's travel search activity increased by 94%. Along the way, the number of hotel bookings and train bookings has increased significantly.
In order to make it more convenient for tourists to come here, the local area has even opened a direct train from the railway station to the "Wang Po Talking Matchmaking Attraction".
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Source: Operation Research Agency
Wang Po's explosion out of the circle not only enhanced the popularity of the tourist attraction where she is located, but also brought a steady stream of traffic to the entire city.
Behind the circle, there must be explosive content
In the era of short videos, whether it is a brand or a self-media blogger, there will be a consensus that "content is king": popular content is the super lever to leverage users.
For example, Gansu Tianshui Malatang became popular because of a college student's video, and Haidilao went out of the circle again because of the waiter's dance......
And the scenic spot where "Wang Po" is located has planted many seeds of popular content long before "Wang Po Says Matchmaking".
First of all, this scenic spot is one of the more popular tourist attractions on Douyin, attracting more than 730,000 tourists. This figure is four times that of 2019 and twice that of the same period last year.
In order to bring tourists a better experience, the scenic spot has taken the initiative to add many interesting and beneficial performances. In addition to "Wang Po Says the Matchmaker", there are also other related performances such as Water Margin.
After these performances were posted to social media platforms through live broadcasts and short videos, the number of views easily exceeded 100 million.
And the huge traffic attracts more netizens who see the material and plant grass to turn to offline consumption.
In addition, this scenic spot is also often linked with many KOLs, bringing more than 10 million playbacks, and also warming up the basic traffic of the scenic spot.
When more netizens are attracted by the traffic to the scenic spot, experience the updated infrastructure, program performances, service system, etc., and then drive more online and offline traffic through the spread of word-of-mouth.
It can be seen from the "Wang Po" out of the circle that high-quality user experience is always a brand
(Merchant)
core competitiveness.
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Source: Operation Research Agency
If the products and services can't keep up, the traffic brought by the popular content will only accelerate the decline of popularity.
Of course, traffic is a double-edged sword.
Just now, some media revealed that a single man who became popular on "Wang Po Says Media" was already married, which somewhat affected the reputation of this popular column or "Wang Po".
There's nothing wrong with chasing traffic. But whether it's an internet celebrity, or a business
(Brand)
We must keep in mind that trustworthiness is the basis for getting out of the circle.
*Choreography |
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