China Fund News Amman
Recently, the hottest topic is Xiaomi SU7, and the starting price of 215,900 yuan directly makes rice fans call "Thor".
On April 1, the same is less than 300,000 yuan, and the sales of the hot Wenjie M7 quietly reduced the price. According to the Hongmeng Zhixing APP, the price of the new M7 entry-level model, the M7 Plus, large five-seater rear-wheel drive version, has been reduced by 20,000 yuan to 229,800 yuan.
Although the official has not officially announced the relevant preferential activities, it can be seen from the order price detail page of the vehicle that the M7 Plus is now a five-seater and can enjoy a discount of 20,000 yuan. However, the gift of a 15,000 yuan worth of science and technology comfort bags was canceled.
In addition, the original price of the new M7 Max five-seat rear-drive intelligent driving version was 289,800, and the price was reduced to 279,800, and the technology comfort package is still given.
It is understood that the M7 is the main model created by Huawei and Celis. Yu Chengdong, Executive Director of the Board of Directors, CEO of the Device BG, and CEO of the Intelligent Vehicle Solution BU, said: "We have invested 500 million yuan in the new AITO M7 series, bringing users a more advanced experience than 'far ahead' in the invisible and visible."
This is also the first time that the price of the new M7 has been reduced since it was launched in September last year.
Sales in February surged 15 times year-on-year
Since the launch of the new Wenjie M7, sales have become more and more popular because of the blessing of Huawei's high-end intelligent driving.
According to the data of Chedi, the wholesale sales of the M7 in February were 21,100 units, a year-on-year growth rate of 1624% in February last year, a direct increase of 15 times. For the whole year, from January to February this year, the wholesale sales of the M7 were 51,100 units, a year-on-year growth rate of 1626% from January to February last year, an increase of 15 times.
In the past March, the sales of the M7 in the first three weeks rushed to the top two on the list, but the data of the fourth week showed that the BYD Song Pro DM-i sold 6,800 units that week, slightly higher than the 5,797 units of the M7, ranking second.
For the continued best-selling of the M7, Yu Chengdong said at the China Electric Vehicle 100 Forum that the M7 has created a historical record of 300,000 yuan cars in China.
However, this historical record seems to have been broken by Xiaomi cars soon. The result of breaking 10,000 in 4 minutes and 89,000 in 24 hours has allowed Xiaomi to surpass any previous model of the new domestic forces, and it has also allowed the new domestic forces to enter a more "volume" era.
79,900 yuan to buy Volkswagen
In addition to asking the world, Geely Automobile also opened a discount in April. After combining the replacement subsidy and dealer discounts, some Geely models can be discounted by up to 53,000 yuan. In addition, in terms of financial policy, interest-free loans of up to 100,000 yuan are provided.
On April 1, NIO announced the launch of a subsidy of up to 1 billion yuan for the replacement of gasoline vehicles. From now on, oil vehicle users who replace NIO's 2024 new cars will receive an additional 10,000 yuan of optional fund subsidies. Combined with other preferential policies, oil truck users can get an optional fund of up to 15,000 yuan, a NIO Phone coupon worth 6,498 yuan, 36 battery swap coupons worth about 3,600 yuan, and a one-year right to use the global navigation assistance (NOP+) worth 4,560 yuan.
In addition to the price adjustment of new energy vehicles, the price of fuel vehicles is simply crazy. On April 1, SAIC Volkswagen announced that the Lavida Xinrui Outstanding Edition was officially launched, offering a total of two models, with a limited sale of 79,990-87,990 yuan from now until April 30, 2024, and the purchase tax is fully exempted.
Tesla bucked the trend and raised prices
On April 1, Tesla's official website in China showed that the price of the Model Y rear-wheel drive version was raised to 263,900 yuan, the price of the Model Y long-range version was raised to 304,900 yuan, and the price of the Model Y high-performance version was raised to 368,900 yuan, with a price increase of 5,000 yuan.
As a strong competitor to the M7, the price increase of the Model Y makes people feel that it is simply a "clear stream" in new energy vehicles. However, in the opinion of analysts, the price increase of Model Y has long been expected, previously, on March 1 this year, Tesla Model Y rear-wheel drive version and long-range version of the model in the North American market were adjusted by $1000 to $43,990 and $48,990 respectively;March 16,Tesla's official website released a forecast that the Model Y model will rise by another $1,000 in the North American market from April 1 this year;March 17,Tesla announced that it will raise the Model in some European countries The price of the Y model will increase by about 2,000 euros or its equivalent in local currency.
"Previously, Tesla's preferential activities were just to boost sales. Because, Tesla will release its first-quarter delivery data next week, followed by first-quarter earnings on April 17. The above-mentioned analyst believes.
However, Tesla's official Weibo announced that the original price of 12,000 yuan for the starry sky gray paint, Tesla Model 3/Y is free of charge.
On the morning of April 1, the A-share automobile sector fluctuated and strengthened, BAIC Blue Valley hit the daily limit, and JAC Automobile, Changan Automobile, Yutong Bus and King Long Bus all rose more than 5%.
On the news side, recently, many places have launched "trade-in" automobile consumption subsidy policies and preferential activities to promote automobile consumption, shorten the cycle of consumer car replacement, and activate new market momentum. In addition to the car purchase discounts launched by various car companies, Chongqing, Jiangxi, Zhejiang and other places have launched corresponding government subsidies.
As Luo Yonghao said, "Xiaomi is likely to follow the affordable mobile phone market, and re-stage the epic scene of good money driving out bad money in the mass consumer car market." China's automotive industry is also about to usher in the era of extreme cost performance.
Editor: Captain
Review: Chen Mo