In this era of rapid transformation of the automobile industry, everyone regards China as the first position for the advanced development of the industry. From comprehensively promoting the progress of three-electric technology to implementing the research direction of intelligent cabin and intelligent driving, almost all related parties in the industry are also keeping up with the progress of Chinese enterprises and updating their own development ideas.
In the past two years, new car companies led by Wei Xiaoli and Huawei Wenjie have indeed built red walls to the outside world. Especially in the pure electric vehicle market, the market share of Chinese brands is increasing day by day, and the ambition of local car companies to expand abroad is also extremely significant.
But having said that, in the context of deepening the transition to carbon neutrality and bridging global carbon neutrality, I believe that the future of electric vehicles will not be limited to China. With the help of a number of car companies that have decided to rapidly promote their own transformation, developed regions such as North America and Europe are also practicing all this in their own ways.
Not long ago, Tesla visited China with the Cybertruck, which made Musk hope that the boundaries of "global electrification" will be widened again. As far away as Europe, Volkswagen and Volvo, which are actively responding to electrification, have also responded to European environmental protection laws over and over again.
During this period, if we say that Volkswagen's move to continue to expand the ID series, it is very suitable for its status as one of the world's three major car companies. Then, as a luxury brand in Europe that announced its full electrification early on, when Volvo updated its flagship model to EX90 and launched EX30 for the door-level market, the outside world can better perceive the importance of electrification to the changes in the automotive industry in the birthplace of automobiles.
Today, with the announcement of the list of "2024 World Car of the Year", all the award-winning models are new energy vehicles, which naturally shows that electrification transformation has become the mission of the global automotive industry. Each car company that has won this award will lead the entire industry to accelerate forward as a leader in the future market competition.
Honor, EX30 speaks with strength
Nowadays, when the wave of electrification is fully invading the automotive industry, the new electric vehicles emerging in the global market are always dizzying with their variety and technology. But let's be honest, looking at the models produced by the new generation of automakers, there are still very few that can meet the daily needs of consumers around the world.
Therefore, as the most authoritative global car award, the "World Car of the Year Award" has screened out the most international perspectives for the outside world, and the products themselves have strong market applicability.
When it comes to this award, many people will feel that this is just a regional list voted by the European market itself, and the models on the list have obvious regional characteristics. But in fact, if you dig deeper, you will know that the selection is sponsored by the independent non-profit organization "World Car Award", and the final result is the result of voting among the shortlisted models by the automobile professional media from various countries.
In other words, under this objective and fair evaluation system, each car launched is the head product that is most in line with the background of the times.
In this selection, the Volvo EX30 won the "2024 Urban Car of the Year" championship and the heavyweight "Top 3 Cars of the Year", not only that, but also won the honors of the 2024 World Top 3 Electric Vehicles, 2024 World Top 5 Luxury Cars, 2024 World Top 5 Performance Cars, and 2024 World Top 5 Design Cars.
It is enough to see that since the world premiere in Milan last year, Volvo EX30 has used its unique product advantages to win the favor of consumers in many mature overseas markets.
For the EX30, the world's most well-known car show "Top Gear" commented: "Compared with the clumsy design and cheap design of similar models, the EX30 has a better design and better texture, which can be called a work of art." ”
Carbuzz also said, "The Volvo EX30 is becoming the perfect all-round model because it combines performance, style, luxury, safety and value for money." ”
Media personality Seth Weintraub said after the test drive: "I love almost everything about this car, it is excellent in terms of power and performance, it is perfectly dimensioned, the exterior and interior are beautiful, and I am very optimistic about this car." ”
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Too many European and American media can give Volvo EX30 such a high evaluation, I can only say that on the EX30, Volvo spent a lot of energy. When it comes to pleasing potential users around the world, Volvo has truly done it, how a luxury brand can fully interpret what electrification should look like.
Influenced by consumer trends, today's EV consumers are bound to be very different from the car users of the past. In other words, from EX90 to EX30, Volvo adheres to the innate Scandinavian design concept, giving the new car a minimalist appearance full of details, and on the other hand, the portrayal of fashion and trendiness also gives potential users a reason not to refuse the EX30.
To give two simple examples, the Volvo EX30 has evolved from the original design to create a sense of luxury at the design level, interpreting the new design direction of Volvo Cars' new generation of electrified products.
"Sculpture aesthetics by design subtraction" is the design idea given by Volvo EX30. Then, in terms of application, EX30 also follows the new Volvo pure electric family front face, the closed shield design reduces the wind resistance of the whole vehicle at the same time, enough to give people the impression of "solid and safe";
Secondly, compared to many similar products, the Volvo EX30 naturally applies materials that are widely used in the fashion industry to the interior of the car.
Among them, linen, which is widely used by top luxury fashion and home furnishing brands such as Hermès and Givenchy, not only demonstrates the EX30's environmental loyalty, but also brings the durability of the interior to a new level, while the appearance of denim trim marks the return of classic cultural symbols of European fashion, while ensuring strength and toughness are taken into account.
All in all, in this era when it is an electric car with split headlights and an all-leather interior, the design of the Volvo EX30 has brought us into the fashion circle and felt the trend of a truly luxury electric vehicle.
Based on the above information, no matter what the characteristics of the product power of competing products, the outside world is willing to believe that Volvo EX30 is a perfect entry luxury car for young people, and it is the first car that Volvo brings to young people with rich spirits. If this happens, after entering China, the car may deeply reach young users with a "small but powerful" value core, helping Volvo to enter a new market segment.
From overseas to China, the EX30 has no stage fright
Yes, when the EX30 won the "2024 Urban Car of the Year" award after beating many competitors and was named the Top 3 Car of the Year, Volvo Cars CEO Luo Wenxiang also said:
"It is an honor for the EX30 to receive this award and a testament to our ambitious electrification strategy. The market response to the EX30 has exceeded our expectations, and it has proven to be a perfect fit for today's market, while also proving that electric cars are gradually gaining traction with more consumers. I am confident that the EX30 will be a powerful driver of growth this year and beyond." ”
In my understanding, from Europe and the United States to China, Volvo EX30 is bound to become the anchor point for the brand to enter a new round of upward period.
As for its electrification strategy, Volvo plans to electrify all of its models by 2030, and its factories will be gradually retrofitted to accommodate the production of electric vehicles and battery packs. At the same time, Volvo focuses on the markets of China, the United States and Europe to break through the market, which shows its determination.
Relevant data show that as of February this year, Volvo's pure electric vehicle sales increased by 14% to nearly 11,000 units, accounting for 22% of total sales, a new high, accounting for more than one-fifth. These also point to the fact that as a member of the first echelon of luxury brands seeking transformation, Volvo's enthusiasm is in the eyes of everyone. It is worth mentioning here that the EX30 is the main driver of the growth of pure electric vehicle sales.
In this case, I believe that the logic given by the EX30 in the product definition must be in line with the rhythm of the entire market change. Under the bold prediction, Volvo's share of China's new energy market in the future may also be considerable.
For electric vehicles produced by traditional luxury brands, in the past two years, Chinese consumers have always been hesitant, always feeling that in the electric era still want to eat the dividends of the fuel era, overseas giants have not invested 100% energy in the new energy transformation.
Watching BBA's electric vehicles fall into the queue of unsalable goods in turn, such a judgment may not be arbitrary. But for Volvo, we still have to admit one thing, from the decision to EX90, EM90 as the flagship representative of Volvo in the new era, in terms of technical strength, on the understanding of electric vehicles, Volvo is definitely not inferior to any new energy car companies in China.
The EX30, with its pure electric architecture and full supply chain support, is actually a good example of why it has been widely recognized in a short period of time.
You know, the Volvo EX30 is priced from £33,795 in the UK, €37,500 in France, and $34,950 in the United States.
Overseas, the EX30 is aimed at a group of consumers who are willing to embrace innovation and modern technology, and who like to be highly connected, for whom the car can change their lifestyle and determine their identity, and the Volvo EX30 is a perfect fit for them.
As Patrick George, editor-in-chief of the American media InsideEVs, who is the owner of the EX30, wrote in the report when he was first attracted to the EX30, "This car is full of Volvo's 'firsts': the first all-electric model from the ground up, the first time to build a car so small, and the first time to build a vehicle with such a commitment to sustainable materials." It looks great. The EX30 is truly moving forward in a future-proof way. ”
The new era of Volvo electric vehicles has long come out of the original consumer preferences, in the face of more trendy car users, or the pioneer of this era of travel, starting from Volvo EX30, more and more young people around the world will choose this luxury brand that keeps pace with the times.
In China, seeing that potential users also like innovation and new technologies, and are very willing to make changes, I think that as long as the EX30 can be landed in the most authentic way, it will not fall behind in the market competition for trendy people.
In short, "the world car should have the appearance of the world car", and being able to shine in the "2024 World Car of the Year" has already decided where the confidence of the Volvo EX30 comes from.
Soon, Volvo EX30 will usher in its debut in China, regardless of how involuted the Chinese car market is, compared with similar products, with Volvo's attitude towards electrification and the importance of the Chinese market, this new car to complete the exploration of emerging markets, is still very likely.
At that time, the 2024 Beijing Auto Show, as the debut site, will become the vane of this year's market, and will become a new position for Volvo EX30 to link the world and China. With this teaser, as long as you are interested in the new era of luxury electric vehicles, I believe that the weekend at the end of April is the best moment to perceive the future from the Volvo EX30.