Since the beginning of the year, "the peak season is not prosperous" is the general feeling of the engineers around them, and the terminal market feeling is basically consistent with the information released by the China Construction Machinery Industry Association: the sales volume of various excavators in February was 12,608 units, a year-on-year decrease of 41.2%. The lack of market demand and user confidence has become the main reason for the decline in sales of construction machinery. On the other hand, at the beginning of the year, the State Council issued a document that 12 key provinces will strictly control government investment projects. Including transportation (high-speed, subway, light rail), municipal, industrial parks, all kinds of buildings and halls and shantytown renovation, etc. For a long time to come, the construction machinery market may not improve. The sales of the host have been frustrated, and as an attachment to the secondary market, it has been affected, although there are no specific statistics, but the decline in sales is undoubted.
To borrow a line from "Flowers": After the great heat, there must be a great cold, which is the law of the market. I have always believed that there is no bad industry, only people who do not know how to be flexible. Chinese have a tradition of "making money in silence", and even if the income is not bad, many people will say "not making money". I think that as long as we find a profit model during the market adjustment period, it will not be too difficult for this industry to "go ashore" in the cold winter. I think that's where special attachments come in.
The "vicious closed loop" of universal attachments
Once upon a time, buckets, hammers and fast replacement for excavators to engage in leasing of "three-piece sets", a few years ago attachment manufacturing enterprises have sprung up, the price of involution to the incredible, less than 3000 yuan can buy 68mm crushing hammer, three or five hundred can get 6 tons of excavator quick change, even with grabbers, augers, clips and other general attachments The price is getting lower and lower.
The price war is exchanged for the loss and poor workmanship of the production enterprises, and the service life of many products is even less than 3 months. The concession of profits did not bring about the increase in sales, but made the company have no funds to engage in research and development, to improve quality, this is a "vicious closed loop", the end point of the decline in product power is to be eliminated by the market. In recent years, in addition to several manufacturing bases in Yantai, Jining and Hebei in Shandong, it is difficult for small and medium-sized general attachment enterprises to have new faces. Under such a vicious circle, it is difficult for individual leasing owners or workshop-type attachment enterprises to obtain high profits through general attachments.
Special attachments will be a "plus"
Attachments are different from mainframes, and if they can't find increments in the vertical market, the development of the horizontal market may allow rental users to find a way out. For example, not long ago, a 20-ton excavator customer specified to lease a double-drum milling excavator, and the price of renting has exceeded the rental price of the main engine (the monthly rent of a 20-ton excavator is between 20,000-36,000), so the profit of this project can be imagined. There are not a few similar cases, and the more complex, niche, and non-standard the project, the greater the profit margin.
Attachments that can be qualified for these working conditions are usually highly technical and irreplaceable in special construction, so we call them special attachments. The number of special attachments is small, and it is difficult to find a machine in many cases, so the pricing power of the lease is often in the hands of the lessee. I think these special attachments will become a "plus" for excavator leasing in the future, providing a new profit model for excavator users.
The "Pyramid Theory" of Attachments
In Europe, attachments and hosts are not attached to each other, but two separate types of equipment. The technical difficulty, precision, and equipment cost of many attachments even exceed that of the host itself, and it is not surprising that their selling price and rental price exceed that of the host unit.
At present, the reverse performance of special attachments and general attachments can be applied to the classic "pyramid" model. Special attachments with high value, high technical content and small holding amount are at the top of the pyramid, which are less affected by the market and have strong anti-risk ability;
Personally, I think that the early difficulty of users of special attachments is to obtain information and find the right customers, such as double-drum milling and digging products, which can be used for tunnel milling and mining, and the biggest difficulty for users is how to obtain this kind of customer information, and let them see the high efficiency of double-wheel milling tunnel construction. When he opens up an application channel, the later projects may be endless.
There are many types of special attachments, and the use scenarios are not limited to the excavation of excavators. As far as milling products are concerned, there are tunnel milling, pavement milling, contour milling, excavation milling, manhole milling and so on.
Of course, there are still many subdivided application scenarios to be explored. Here, I also advocate that all colleagues in the special attachment industry actively expand the application field of attachments, organize roadshows, share application experience, and contribute to the popularization and development of China's special attachments.
Zhuozhong construction machinery media organization
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