#记录我的2024#曾几何时, several platforms of the Ali system can be said to be distinct, and everyone operates independently without river water, but just recently 1688 announced full access to Taobao, and launched 1688 in Taobao Strictly selected OEM source factory goods, how to look at such a large-scale layout?
1. 1688 is fully connected to Taobao?
According to a report by Beijing Business Daily, Sina Technology reported that Alibaba insiders revealed to it that 1688 will launch a full-scale entry into Taobao in the near future. In the early stage, three stores will be opened on the platform, and these stores will be integrated into a channel similar to Tmall Supermarket, and 1688 will be launched on Taobao to carefully select OEM source goods.
The person also revealed that the three stores opened by 1688 on Taobao are Yanxuan Taobao store, enterprise self-selected Tmall store and industrial expert selected Tmall store. In addition, for the source manufacturer, there is no need to open a store on Taobao, but can directly enter the 1688 store, negotiate the price with 1688 through the semi-managed model, and after the order is generated, the merchant is responsible for delivery and after-sales.
Subsequently, Taotian Group confirmed the authenticity of the above news to a reporter from Beijing Business Daily. In the Taobao App, a reporter from Beijing Business Daily found that "1688 Strict Selection Store", "1688 Enterprise Self-Procurement Store" and "1688 Industrial Expert Selection" have been put into operation, and the words "1688 Official Direct Sales" are marked at the lower end of the store, and the number of fans in the store ranges from 20,000 to 110,000.
This time, 1688 will re-promote the strict selection of OEM source factory goods. Previously, an insider of 1688 revealed to a reporter from Beijing Business Daily that 1688 Yanxuan is regarded as the second curve of 1688's growth, and it is also internally positioned as Tmall in the B2B field. It is understood that on 1688, the pallets carefully selected by 1688 mainly come from white-label factory goods, brand replacement and big-name OEM.
A reporter from Beijing Business Daily found that this time to access Taobao, 1688 Yanxuan Store still adheres to this route, marking the "factory naked price" in the C position of the store's homepage, and delineating a special area for big-name replacement.
Second, what should we look at the move of re-promoting the source factory goods?
In today's surging digital wave, the strategic adjustment and integration of e-commerce platforms have increasingly become the focus of attention in the industry. Recently, Alibaba's 1688 platform has been fully connected to Taobao, which not only marks the deep integration of the two platforms, but also indicates the further optimization and upgrading of the e-commerce ecological chain.
First of all, looking back on Alibaba's development history, we can find that 1688's full access to Taobao is not accidental, but an inevitable choice based on market demand and strategic considerations. At the beginning of the year, when 1688 announced that it would launch a series of policies close to C-end consumers, such as 0 yuan order, free shipping and return shipping, it indicated the inevitability of this layout. 1688's move is obviously to adapt to market changes and consumer needs, on the basis of the original B2B business, it draws on and transplants the service standards of C-class e-commerce platforms, and strives to seamlessly connect the supply chain advantages to the end consumer market. The logic behind this transformation is clear, that is, while ensuring the original wholesale business, by connecting with Taobao, a retail platform with a huge user base and high activity, the closed loop of the business ecology is realized and new growth space is expanded.
Secondly, Taobao, as the flagship C2C and B2C e-commerce platform of Alibaba Group, has a large number of users and mature and complete e-commerce infrastructure, while 1688 has accumulated a large number of source manufacturers and high-quality supply chain resources with its deep B2B resource base. The strategic significance of 1688's full access to Taobao lies in that, on the one hand, it effectively solves Taobao's and even the entire e-commerce industry's thirst for high-quality sources, first-hand price spreads and unique products, enriches the types of goods, and improves the cost performance of goods;
Third, 1688 access to Taobao can also form greater competitiveness. The launch of 1688 Strict Selection, especially the supply of brand foundries behind it, has brought a large number of high-quality and reasonably priced goods to Taobao. These products are not only of guaranteed quality, but also relatively affordable in price, which greatly satisfies consumers' pursuit of high-quality life. The entry of 1688 into Taobao also increased the richness of Taobao's supply. As more and more source manufacturers settle on Taobao, consumers can find a more diverse selection of goods on the platform. Whether it is daily necessities or industrial items, consumers can find satisfactory products on Taobao. This abundant supply not only meets the diverse needs of consumers, but also further enhances Taobao's market competitiveness. In addition, 1688 has also improved Taobao's price competitiveness. Since the source manufacturers directly enter Taobao, the intermediate links are reduced, making the price of goods more transparent and reasonable. Consumers can buy high-quality goods at lower prices, which further enhances Taobao's cost-effective advantage.
Fourth, at present, Ali is fully focusing on its own strength, concentrating the forces scattered in various business sectors to jointly build a strong Taobao. Behind this strategic choice is Alibaba's deep understanding of market competition. In the increasingly competitive environment of the e-commerce market, it is difficult for a single business segment to support the rapid development of enterprises, and the integration of the forces of various business sectors to form a joint force can better cope with market challenges. Therefore, 1688's full access to Taobao is undoubtedly an important measure for Ali to focus on its strength and build a strong Taobao.
Fifth, as the Internet industry enters the era of stock competition, major Internet giants have sought internal and external cooperation to cope with increasingly fierce market competition and a complex economic environment. Alibaba's full access to Taobao through 1688 is essentially practicing this industry consensus - sharing advantageous resources and deepening industrial chain collaboration, so as to jointly promote the sustainable and healthy development of its core business. This measure can not only consolidate its leading position in the field of e-commerce, but also help drive the transformation and upgrading of upstream and downstream enterprises in the entire industrial chain, and build a healthier and more efficient e-commerce ecosystem.