50,000 in 27 minutes!

Author: Lu Shiming

Edited by Gale

After more than a thousand days and nights, the Xiaomi car is finally on the market.

On the evening of March 28, Xiaomi Auto held a press conference to officially release its first car model, Xiaomi SU7. When Lei Jun shouted "215,900 yuan for the standard version, 245,900 yuan for the Pro version, and 299,900 yuan for the Max version", the press conference scene was instantly boiling, and the hot search quickly dominated the major platforms, and countless consumers rushed to tell each other.

In a trance, people seem to have returned to the scene when Lei Jun released the first generation of Xiaomi mobile phones in Wukesong ten years ago.

Looking back along the timeline, from the technology conference held by Xiaomi Automobile, to the best car to drive within 500,000, to Lei Jun's revelation that the price may be a bit expensive, Xiaomi Auto once filled the expectations of consumers, but in the end, it exceeded everyone's expectations with a "conscience low price".

Yes, Lei Jun still wants to make friends with everyone, and the fact that the 27-minute listing has exceeded 50,000 units proves that consumers are also very willing to be friends with Lei Jun.

The first all-electric coupe for young people

As the first product of Xiaomi Auto, the Xiaomi SU7 is divided into 3 versions.

Among them, the SU7 standard version has a long range of 700 kilometers and intelligent driving functions, priced at 215,900 yuan, the SU7 Pro version, standard with 830 kilometers of ultra-long range, lidar and Xiaomi Smart Driving Max City NOA, priced at 245,900 yuan, and the SU7 Max version, with more emphasis on performance, benchmarked against the Porsche Taycan, priced at 299,900 yuan.

Source: Xiaomi Auto official website

Xiaomi SU7 product highlights In fact, Lei Jun has talked enough at the previous technology conference, and consumers have a lot of understanding.

In terms of battery, the lithium battery technology equipped with Xiaomi cars not only makes the cruising range longer, but also the charging speed is amazingly fast. With the blessing of the BMS system, the battery is safe and worry-free.

In terms of electric motors, it is available in a 668km single-motor rear-wheel drive version and an 800km dual-motor four-wheel drive Max version. The motor has a maximum speed of 21,000 rpm, surpassing the Model S Plaid. The Max version has a total system power of 673Ps (495kW), a total peak torque of 838Nm, and a 0-100km/h acceleration time of 2.78s. This kind of data performance can bring consumers the ultimate performance experience.

Compared with the battery and motor, the intelligent cockpit and intelligent driving of Xiaomi SU7 are more worthy of attention, in fact, these two aspects are also the core advantages of Xiaomi cars.

It is understood that Xiaomi SU7 is based on the "people-centered" cockpit interaction architecture, through the blessing of Xiaomi's surging OS operating system, it has realized a comprehensive sharing ecology from hardware to software, and opened up the closed loop of "people, cars and homes".

For example, Xiaomi cars can be connected to Xiaomi's smart home. At home, you can remotely control the air conditioning in the car through the Mi Audio, and in the cockpit of the Mi car, you can also remotely see the situation at home through the surveillance camera.

As for autonomous driving, Xiaomi's intelligent driving solution, Xiaomi Pilot Max City NOA, started user testing in April, officially opened in 10 cities in May, and opened nationwide in August. What's more, consumers can use it for free for a lifetime.

In addition to the three electric and intelligent driving, Lei Jun also brought some new surprises to everyone at this press conference. For example, Lei Jun introduced that Xiaomi SU7 has 4 major colors, 9 colors, in addition to 4 interiors, 4 sets of wheel tires to choose from.

Source: Xiaomi Auto official website

From a comprehensive point of view at all levels, Xiaomi Auto is very clear about its target users, that is, young people with a certain economic foundation. The driving pleasure, sporty attributes, super good looks, sense of technology, etc., that such consumers are looking for in the car can be found in the Xiaomi SU7.

Combined with the price starting at 215,900 yuan, Xiaomi SU7 may really be "the first pure electric coupe for young people".

There is strength, but also pressure

It is undeniable that whether it is on paper or from the measured results of major bloggers and platforms, Xiaomi SU7 is indeed very strong, but this does not mean that Xiaomi SU7 has no opponents, but in this fierce market, Xiaomi SU7 is still facing a lot of pressure.

Due to the low penetration rate of new energy and the strong barriers to joint venture brands, the price range of 200,000 to 300,000 has always been the main battlefield for new energy vehicle companies.

In other words, the Xiaomi SU7 has no less opponents, and none of them are "soft persimmons". whereas

Tesla model3, as the sales champion in this price range, is undoubtedly the biggest opponent of Xiaomi SU7.

If you only look at some configurations and parameters, Xiaomi SU7 is indeed much stronger than Model 3, but focusing on body structure, materials, autonomous driving technology, etc., Tesla Model 3 is undoubtedly the strongest existence in this price segment.

Everyone has their own answer to the pros and cons between the two. The two dimensions that can be referred to are that Xiaomi SU7 itself is benchmarked against Model 3, and Lei Jun also emphasized the strength of Tesla Model 3 at the press conference.

In fact, the more critical place lies in the "brand power", and potential Tesla consumers rarely consider other brand models.

Source: Xiaomi Auto press conference