Lexus has finally reduced the price to "compromise"! NX has a maximum discount of 80,000 yuan, and the lowest price is less than 240,000 yuan
In the past two years, we have always heard a lot of news about the price cuts of luxury brands, and most of them have focused on brands like Jaguar, Cadillac, Land Rover and BBA. Nowadays, as the competition in the auto market becomes more and more fierce, domestic new energy vehicles have achieved corner overtaking of foreign car brands, even if it is as strong as Toyota's high-end brand Lexus, it has to begin to accept the fact that its competitiveness is declining and price reduction, which is obviously unexpected.
No, we recently learned from dealers in Jiaozuo, Henan Province that the Lexus NX models they sell there already have a maximum discount of 80,000 yuan, and the lowest price reduction is less than 240,000 yuan to be able to buy a new car. And at this point, people can't help but want to sigh: Today's Lexus has finally reduced its price!
This preferential information comes from the owner's home and is for reference only
Lexus will actually cut prices? Friends who saw this news probably couldn't believe their eyes. After all, in the past, Lexus had to queue up and increase the price before selling cars, and they would never have thought that their models would be discounted and launched price reduction promotions.
But in fact, many people don't know that thanks to the rise of domestic cars, the intensification of competition in the domestic auto market and the "awakening" of Chinese people in terms of car buying awareness, many models under the Lexus brand now have a high preferential margin.
This preferential information comes from the owner's home and is for reference only
Among them, in addition to the Lexus NX we mentioned above, the maximum discount is 80,000, and the minimum is less than 240,000 to be able to raise the naked car, others like Lexus RX currently have a maximum reduction of 50,000. The most popular ES car series of Lexus has also seen a discount of up to 70,000 yuan, and the minimum price of the new car is less than 230,000 yuan, which can be said to be a complete compromise with the consumer's side.
At this point, many friends may still say: "What's the use of Lexus lowering the price? I used to make so much money from Chinese people, but now I just reduce the price of the car by a little, so I think I will make a little less." After all, when I bought a Lexus ES car before, most of them needed to be bought at a higher price, and the expensive ones I bought were like hybrid versions, and they even went to the price range of about 400,000 landing, which is indeed not cheap.
However, the automobile market is often like this, it is also divided into "30 years of Hedong, 30 years of Hexi", maybe you spent 400,000 to buy the Lexus ES 300h hybrid version, now it only needs 300,000, or even 300,000 to be able to get it, this is the inevitable trend of the development of the automobile market, since they firmly chose at that time, it is indeed no one to blame.
This preferential information comes from the owner's home and is for reference only
If you want to blame, you can only blame the rapid development of domestic cars, and the prices of joint venture cars and imported cars have been lowered. But think about it from another perspective, if it weren't for the domestic cars, how could we buy cheaper Lexus models? So to put it bluntly, this is actually a good thing, and we also have to thank our domestic car brands for bringing down the prices of these foreign luxury cars.
So back to the Lexus NX model we talked about at the beginning, is it worth it to spend less than 240,000 yuan to buy it?
First of all, although the Lexus NX is positioned as a mid-size SUV, it is actually less than 4.7 meters long and has a wheelbase of less than 2700mm, so strictly speaking, this car can only be regarded as a larger compact SUV, not only the actual space to sit in general, but also the appearance does not look like a very high-end and luxury SUV.
Secondly, the 240,000 units that can be bought are pure fuel models equipped with 2.5L gasoline engines, and hybrid versions with the essence of thunder cars. This engine is not to mention, after all, in the eyes of some people, it may represent stability and reliability. But with a maximum power output of 203 hp and a maximum torque of 240 Nm, do you really dare to compare yourself to the BMW X3 and Mercedes-Benz GLC in the German brand?
I believe that after seeing this data, many people will think in their hearts, isn't this the parameter level of a 2.5L Toyota RAV4 Rongfang? So since you have this money, why not buy a BMW X1 equipped with a 2.0T engine at the same price or add some money to go directly to the Audi Q5L? After all, the latter are all first-line luxury brands, and the face of driving out is much higher than that of Lexus NX, so this is the second major point that I think buying this car is low cost performance.
The first generation of NX
2nd generation NX
Finally, the Lexus NX has been officially launched in 2014 for nearly a decade. In the past decade, although NX has been launching facelifted models, and launched a new generation of models during the 2021 Guangzhou Auto Show. But to be honest, its changes in terms of power are indeed relatively small, and this will naturally make consumers feel that there is not much new to buy it.
All in all, we do not deny that the quality of the cars made by Lexus is reliable, stable and durable, but in today's current situation when everything is "new", Lexus is still blindly sticking to those traditional things, can it really impress more and more critical Chinese people? You know, price reduction will cause "damage" to its own brand influence, Audi is a good example, so that it has never been able to catch up with the pace of Mercedes-Benz and BMW. So will the Lexus brand follow in its footsteps in the future? (Text/Youshi Auto Dazhuo)
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